UNIT ONE – NEW BUSINESS
I - ECONOMIC TERMS
No. Word
1 Balance of trade (n)
2 cashflow/ flow of cash
(n)
3 entrepreneur (n)
4 exchange rate (n)
5 foreign investment (n)
6 GDP (gross domestic
product) (n)
7 government
bureaucracy (n)
8 inflation rate (n)
9 interest rate (n)
10 labour force (n)
11 monetary policy (n)
12 stimulate (v)
13 tax incentives (n)
14 unemployment rate (n)
Definition Vietnamese meaning
the difference in value between a country's imports and cán cân thương mại
exports.
the amount of money moving into and out dòng tiền
someone who starts their own business doannh nhân khởi nhà doanh nghiệp
the rate at which the currency of one country can be tỉ giá hối đoái
changed for the currency of another country
money from overseas đầu tư nước ngoài
the total value of goods and services produced by a tổng sản phẩm quốc nội
country in a year
official rules/ regulations/ paperwork thủ tục hành chính
the rate at which prices increase over time, causing the tỉ lệ lạm phát
value of money to fall
the percentage amount that you pay for borrowing lãi suất
money, or get for lending money, for a period of time
all the people in a particular country who are of the right lực lượng lao động
age to work, or all the people who work for a particular
company
actions taken by a government to control the amount of chính sách tiền tệ
money in an economy and how easily available it is
to make something develop or become more active kích thích
a reduction in taxes that encourages companies or people ưu đãi thuế
to do something that will help the country's economy
the percentage of people in a country or area who do not tỉ lệ thất nghiệp

II – READING: THE HUMAN TOUCH
No. Word
1 buy into one's vision
2 core team (n)
3 network (n)
III – WEATHER
No. Word
1 damp (adj)
2 drizzling (adj)
3 hazy (adj)
4 humid (adj)
5 mild (adj)
6 overcast (adj)
7 pouring (adj)
8 roasting (adj)
have jobs.
Definition Vietnamese meaning
believe in one’s idea Tin vào một điều gì đó
a group of people who do the main part of a job or piece đội ngũ nòng cốt
of work.
a closely connected group of people, companies, etc. that mạng lưới (quan hệ)
exchange information, etc.netn
Definition Vietnamese meaning
slightly wet, often in a way that is unpleasant ẩm thấp
raining slightly mưa phùn
not clear because of haze mù sương
warm and damp ẩm, nồm
not very cold Ôn hòa
covered with clouds u ám
raining heavily mưa rào
so hot that you feel uncomfortable Nóng bức

I – PRODUCT POLICY
No. Word
1 advertising hype (n)
2 after-sales service (n)
3 brand awareness (n)
4 brand image (n)
5 brand loyalty (n)
6 brand name (n)
7 brand stretching (n)
8 brand-switcher (n)
9 channel of distribution
(n)
10 component (n)
11 constitute (v)
12 credit facilities (n)
13 down-market (adj)
14 end user (n)
UNIT TWO – MARKETING
Definition Vietnamese meaning
a massive interest in a brand or a excessive expectation
regarding a future launch, created as a the result of a
campaign specifically conceived for the purpose.
all the help and information that it provides to customers dịch vụ hậu mãi
after they have bought a particular product.
the degree to which people are familiar with or prefer a độ nhận diện thương hiệu
particular brand
features and ideas that customers connect in their minds hình ảnh thương hiệu
with a particular product or brand.
the habit of always buying products from a particular lòng trung thành thương hiệu
brand
the name given to a particular product by the company tên thương hiệu
that makes it
the process of using an existing brand name for new sự mở rộng thương hiệu
products or services.
customer who buy various competing products rather người hay đổi dùng các nhãn hiệu khác
than being loyal to a particular brand. nhau
one of the methods that are used for selling a company's kênh phân phối
products or services
one of several parts of which something is made thành phần, bộ phận
to be the parts that together form something cấu thành
the possibility of paying for a product over an extended cung cấp tín dụng, thấu chi tín dụng
period
lower in quality and cheaper in price. bình dân, giá rẻ
the person who actually uses a particular product. người dùng cuối, người dùng thuần tuý
15 exaggerate (v) to make something seem larger, more important, better, thổi phồng, phóng đại quá mức
or worse than it really is.
16 hire purchase (n) a method of paying for something in which the buyer trả góp
pays part of the cost immediately and then makes small
regular payments until the debt is completely paid.
17 line-filling (n) the addition of new products to a product range to make lấp đầy dòng sản phẩm
it more complete
18 line-stretching (n) the addition of a product or service with different mở rộng dòng sản phẩm
features, sizes, prices, etc., to an existing range of
products:
19 market segment (n) a group of possible customers who are similar in their đoạn thị trường
needs, age, education, etc.
20 market share (n) the sales of a company expressed as percentage of total thị phần
sales in a given market.
21 marketing mix (n) the set of actions, or tactics, that a company uses to phối thức marketing
promote its brand or product in the market.
22 multi-brand strategy the approach of the company to market several similar chiến lược đa thương hiệu
(n) and competitive brands of the same company under the
guise of different brand names.
23 niche (market) (n) a small area of trade within the economy, often involving thị trường ngách
specialized products.
24 P.R. (pulic relation) the activity of keeping good relationships between an quan hệ công chúng
organization and the general public.
25 personal selling (n) the activity of speaking to people, either directly or on bán hàng trực tiếp cá nhân
the phone, to try and persuade them to buy something
26 product endorsement a way of advertising a product through the use of a well- thuê người nổi tiếng quảng bá cho sản
(n) known person. phẩm hoặc làm đại sứ thương hiệu
27 product launch (n) the process of introducing a new product for sale for the tung ra sản phẩm mới
first time.
28 product lifecycle (n) the stages in a particular product's existence: vòng đời sản phẩm
introduction, growth or increasing sales, maturity (=
 slow or no increase in sales), and decline or reduction in
sales.
29 product line (n) a range of similar products or services that are sold by dòng sản phẩm (chiều dọc)
the same company, with different features and different EX: các dòng iPhone (6, 7, X, Xs, 11, etc.)
prices.
30 product mix (n) the combination of products and services that a company danh mục sản phẩm/ phối thức sản
sells phẩm/ hệ sản phẩm
31 product placement (n) a way of advertising a product by supplying it for use in hình thức quảng cáo sản phẩm thông qua
films or television programmes. việc lồng ghép sản phẩm vào phim, đạo
diễn để xuất hiện cảnh diễn viên sử dụng
sản phẩm trong phim
32 product range (n) all the types of products that a company or store sells. dòng sản phẩm (chiều ngang)
EX: iPhone, iPad, Macbook, etc
33 profitability (n) the fact that something produces or is likely to produce a khả năng sinh lời
profit.
34 promotion (n) activities to advertise something quảng bá
35 publicity (n) the attention that a person, product, or organization hoạt động quảng cáo
receives from newspapers, television, etc.
36 retail outlet (n) a store that sells goods to the public cửa hàng bán lẻ
37 rival product (n) a type of product or service that can only be possessed or sản phẩm cạnh tranh
consumed by a single user, creating competition and
demand for it
38 up-market (adj) of very high quality and intended to be bought by people dành cho giới thượng lưu, cao cấp
who are quite rich.
39 warranty (n) a promise by a manufacturer to repair defective goods bảo hành
during a certain period.

II – MARKET
No. Word Definition Vietnamese meaning
1 blind testing a test in which either the people being tested or the khảt sát mù/khảo sát bịt mắt
 person testing them, or both, do not know what is being
tested
2 dustbin survey a kind of survey where a researcher visits households (kiểm tra thùng rác)
and studies the labels of the products consumed.
3 individual interview - phỏng vấn cá nhân
4 online vl - khảo sát trực tuyến
5 perceive (v) to notice or become aware of something thấy, nhận thấy
6 postal survey - khảo sát qua thư tín
7 response (n) a reply or an answer phản hồi
8 street survey a kind of survey in which the reseachers interview khảo sát đường phố
questionnaire passers-by and ask them a list of carefully chosen
questions.
9 target (v, n) (v) - to direct something (especially advertising or a (v) – nhắm đến
product) at a particular group of people or a particular (n) – mục tiêu
area
(n) - a result that you try to achieve
10 target consumer/ the type of person that a company wants to sell its khách hàng mục tiêu
customer/ buyer (n) products or services to
11 telephone survey - khảo sát qua điện thoại

III – MEETING
No. Word Definition Vietnamese meaning
1 agreement (n) an arrangement, a promise or a contract made with sự thoả thuận
somebody
 reach an agreement
2 compromise (n) an agreement made between two sides in which each sự thoả hiệp
side gives up some of the things they want so that both
sides are happy at the end
3 consensus (n) an opinion that all members of a group agree with sự đồng lòng, nhất trí
4 digress (v) to move away from the main subject you are writing or lạc đề
talking about
 digressive (adj)
5 minutes (n) a summary or record of what is said or decided at a biên bản
formal meeting
6 punctuality (n) doing something at the agreed or correct time and not sự đúng giờ
being late
 UNIT THREE – NEGOTIATION
I – PROCEDURES OF NEGOTIATION
No. Word Definition Vietnamese meaning
1 adversarial (adj) involving people opposing or disagreeing with each other đối lập, đối địch
2 agenda (n) a list of items to be discussed at a meeting chương trình nghị sự
3 anticipate (v) to expect something lường trước
4 articulate (v, adj) 1. (v) to express or explain your thoughts or feelings nói rõ rang
clearly in words;
2. (adj) good at expressing ideas or feelings clearly in
words (person);
3. (adj) clearly expressed or pronounced (speech)
5 compromise (n, v) 1. (n) an agreement made between two sides in which thoả hiệp
each side gives up some of the things they want so
that both sides are happy at the end;
2. (v) to give up some of your demands after a
disagreement with somebody, in order to reach an
agreement
6 concession (n) something that is allowed or given up, often in order to sự nhượng bộ
end a disagreement
7 contention (n) the disagreement that results from opposing arguments sự bất đồng
8 counter-proposal (n) a return proposal made by one who has rejected a đề nghị ngược lại
proposal
9 deal point (n) an individual item or element in a negotiation điểm thoả thuận
10 dispute (v, n) 1. (n) an argument or a disagreement between two tranh luận, tranh chấp
people, groups or countries;
2. (v) to argue or disagree strongly with somebody about
something
11 finalize (v) to complete the last part of a plan, trip, project, etc. hoàn tất
12 get down to sth begin to do something, give serious attention to bắt tay vào làm gì
something
13 inquisitive (adj) asking too many questions and trying to find out about tò mò
what other people are doing, etc
14 kick off to start bắt đầu
14 leave sth hanging to fail to solve a difficult situation, or to let someone trì hoãn
remain in a difficult situation without solving it
15 negotiation (n) formal discussion between people who are trying to đàm phán
reach an agreement
16 neutral (adj) not supporting or helping either side in a disagreement, trung lập
competition, etc
17 open-ended question a question that cannot be answered with a "yes" or "no" - câu hỏi đảo
(n) response, or with a static response
18 parameter (n) something that decides or limits the way in which tham số, thông số
something can be done
19 perspective (n) a way of thinking about something quan điểm
20 persuasion (n) the act of persuading somebody to do something or to sự thuyết phục
believe something
21 priority (n) something that you think is more important than other ưu tiên
things and should be dealt with first
22 probing (n) activity that is trying hard to discover the truth about thăm dò
something
23 requirement (n) something that you need or want yêu cầu
24 scenario (n) a description of how things might happen in the future bối cảnh, viễn cảnh
25 set sth aside to move something to one side until you need it tạm gác lại
26 socialize (v) to meet and spend time with people in a friendly way hoà nhập
27 trade-off (n) the act of balancing two opposing things sự đánh đổi

II – NEGOTIATING STYLES
No. Word
1 bargain (n, v)
2 competitive (adj)
3 co-operative (adj)
4 credibility (n)
5 goodwill (n)
6 haggle (v)
7 hostile (adj)
8 impersonal (adj)
9 linguistic (adj)
10 negotiable (adj)
11 non-verbal signal (n)
12 one-off contract (n)
13 opponent (n)
14 partnership (n)
14 policy (n)
15 ritualistic (adj)
Definition Vietnamese meaning
1. (n) a thing bought for less than the usual price; 1. món hời
2. (v) to discuss prices, conditions, etc. with somebody in 2. mặc cả
order to reach an agreement that is acceptable
1. wanting very much to win or be more successful than cạnh tranh
other people;
2. involving competition
involving doing something together or working together hợp tác
with others towards a shared aim
the fact that someone can be believed or trusted sự tín nhiệm
friendly or helpful feelings towards others thiện chí, lòng tốt
to argue with somebody in order to reach an agreement mặc cả, cò kè, cãi nhau
strongly rejecting something phản đối kịch liệt
not referring to any particular person khách quan
connected with language or the scientific study of liên quan đến ngôn ngữ
language
that you can discuss or change before you make an có thể đàm phán được
agreement or a decision
the transmission of signals through a nonverbal platform tín hiệu phi ngôn ngữ
such as eye contact, facial expressions, gestures, posture,
and the distance between two individuals.
the contract that happens or is made or done only once hợp đồng đọc hữu (không có lần hai)
a person that you are playing or fighting against in a đối thủ
game, competition, argument, etc.
the state of being a partner in business quan hệ đối tác
a plan of action agreed or chosen by a political party, a chính sách
business, etc
connected with the rituals performed as part of a theo nghi thức
ceremony
16 tactic (n) the particular method you use to achieve something thủ thuật
17 take sth into account/ to consider sth cân nhắc
take account of sth
18 unscrupulous (adj) without moral principles; not honest or fair vô lương tâm
 UNIT FOUR – MONEY
I – FINANCIAL TERMS
No. Word Definition Vietnamese meaning
1 bankruptcy (n) the state of not having enough money to pay what you phá sản
owe
2 consolidate (v) to join things together into one; to be joined into one hợp nhất
3 consolidated profit - the total profit that is made by all the companies tổng lời
belonging to a business group, when all the individual  consolidated profit and loss: tổng lời lỗ
profit is added together
4 debt (n) a sum of money that somebody owes nợ
5 dividend (n) an amount of the profits that a company pays to people cổ tức
who own shares in the company
6 EPS – earnings per a company's profits over a particular period divided by lợi nhuận (thu nhập) tính trên 1 cổ phiếu
share (n) the number of its shares
7 forecast (n, v) 1. (n) a statement about what will happen in the future, dự báo
based on information that is available now
2. (v) to say what you think will happen in the future
based on information that you have now
8 gross margin (n) the difference between revenue and cost of goods sold biên lợi nhuận gộp/tỷ suất lợi nhuận gội
divided by revenue (chênh lệch giữa doanh thu và giá vốn
hàng bán chia cho doanh thu)
9 gross profit (n) the total sales of the firm minus the total cost of the lợi nhuận gộp (mức chênh lệch giữa
goods sold. doanh thu và chi phí của hàng hoá bán ra,
chưa trừ đi chi phí sản xuất của doanh
nghiệp)
10 investment (n) money which people or organization put into a business đầu tư
to make profit
11 issue (v) to produce new stamps, coins, shares, etc. for sale to the phát hành
public
12 recession (n) a difficult time for the economy of a country, when there suy thoái kinh tế
is less trade and industrial activity than usual and more
people are unemployed
13 revenue (n) the money that an organization receives from its doanh thu
business
14 shareholder (n) an owner of shares in a company or business cổ đông
14 stock market (n) the activity of buying and selling shares in particular thị trường chứng khoán
companies, and the people and organizations involved in
this
15 turnover (n) the total amount of goods or services sold by a company doanh số
during a particular period of time
 CONSOLIDATED PROFIT AND LOSS (Tổng lời/lỗ)
For the year ended Dec 31 in 2019
Forecast Actual
Money in Turnover (sales revenue) (doanh số) 700 704
(tiền thu Other earnings
được)
Gains on fixed assets and operations 250 244
(thu nhập từ tài sản cố định và sản xuất)
Interest receivable on investments 175 162
(lợi tức thu được từ các khoản đầu tư)
Money out Cost of making goods (chi phí sản xuất sản phẩm)
(tiền mất Cost of materials and all manufacturing expenses (100) (70)
đi)
(chi phí NVL và chi phí SX chung)
Salaries and personal costs (lương và chi phí lao động) (200) (190)
Gross profit (lợi nhuận gộp) 825 840
Other Other cost and expenses
money out Indirect costs and overheads (chi phí vận hành) (25) (22)
Research and development costs (chi phí R&D) (50) (75)
Loss on fixed assets (hao mòn TSCĐ) (25) (25)
Loss on foreign operations (100) (88)
(chi phí từ hoạt động nước ngoài)
Marketing and distribution costs (100) (123)
(chi phí marketing và phân phối)
Trading/operation/pre-tax profit 525 507
(Lợi nhuận trước thuế)
Profit for shareholders (Dividend) 95 57
(Cổ tức chia cho các cổ đông)
Retained profit (lợi nhuận giữ lại) 430 422
 Revenue
+ Other earnings
- Cost of making goods
= Gross profit
- Other cost and expenses
= Trading/Pre-tax profit
- Taxes, interest paid
- Dividend
= Retained profit

II – READING: REPORTING FINANCIAL SUCCESS

No. Word
1 consumer spending (n)
2 cultivate (v)
3 international division
(n)
4 merchandise (n)
5 optimism (n)
6 price pressure (n)
7 tax refund (n)
8 turnaround (n)
Definition Vietnamese meaning
the money people spend on goods and services chi tiêu của khách hàng
to try to develop and improve something chuyên tâm cải thiện
part of a company which deals with or is located overseas bộ phận/phòng Quốc tế
goods that are for sale in a shop/store hàng hoá
a feeling that good things will happen sự lạc quan
decreasing or freezing the price of goods and services in áp lực giá cả
order to gain an advantage over competitors
money given back at the end of the financial year hoàn thuế
a situation in which something changes from bad to good bước ngoặt

III - GIVING PRESENTATIONS

No. Word Vietnamese meaning
1 bar chart (n) biểu đồ cột
2 table (n) bảng biểu
3 technical drawing (n) bản vẽ kĩ thuật (kiến trúc,…)
4 flow chart (n) lưu đồ (process, workflow)
5 map (n) bản đồ
6 (line) graph (n) biểu đồ đường
7 pie chart (n) biểu đồ tròn
8 organizational chart/ sơ đồ tổ chức
organigram (n)
Từ vự tiếng anh kinh doanh

Chương 1 : New Business

Từ/ Phát âm Nghĩa tiếng Việt Từ/ Phát âm Nghĩa tiếng Việt

Low taxes Thuế thấp Exchange rate Tỷ giá

Skilled staff Nhân viên có tay nghề Inflation rate Tỷ lệ lạm phát
cao

Low interest rates Lãi suất thấp Labour force Lực lượng lao động

Cheap rents Tiền thuê rẻ Tax incentives Ưu đãi thuế

Stable economy Kinh tế ổn định Government Bộ máy chính phủ

bureaucracy

Good transport links Đường giao thông tốt Foreign investment Đầu tư nước ngoài

Training courses Được đào tạo Balance of trade Cán cân thương mại

High unemployment Tỷ lệ thất nghiệp cao A tight monetary policy Chính sách tiền tệ chặt
rate chẽ

A strong currency Tiền tệ lớn New entrepreneurs Doanh nhân mới

Government grants Hỗ trợ từ chính phủ Cashflow management Quản lý dòng tiền

The magic formula Công thức kì diệu The dialogue formal Đối thoại chính thức

To think outside the box Tư duy hơn người Nothing ventured, Không mạo hiểm sẽ
nothing gained không đạt được

Movers and shakers Người có thế lực To get off the ground Bắt đầu đạt được thành
quả

To take the plunge Làm 1 điều quan trọng To get a break Nghỉ ngơi sau khi đạt
mà suy nghĩ từ lâu được cái gì đó

To make a go of it Thành công trong cái gì a niche in the market Thị trường ngách
đó

‘success breeds success’ Thành công nối tiếp

thành công
Interest rate : Cost of borrowing money

Exchange rate : Price at which one currency can buy another

Inflation rate : General increase in prices

Labour force : People working

Tax incentives : Low taxes to encourage business activity

Government bureaucracy : Official rules/ regulations/ paperwork

GDP ( gross domestic product) : Total value of goods and services produced in a country

Unemployment rate : Percentage of people without jobs

Foreign investment : Money from overseas

Balance of trade : Difference in value between a country’s imports and exports.

 Chương 2: Marketing
Distribution Phân bố Royalty Trung thành

Hire purchase Mua trả góp Stretching Kéo dài

Mail order Đặt hàng qua bưu điện Awareness Nhận thức

Promotion Truyền thông Launch Ra mắt

Rival Đối thủ Lifecycle Vòng đời

Posters Áp phích Range Sắp xếp

Image Ảnh Placement Vị trí

Labels Nhãn hiệu Endorsement Chứng thực

End-users Người sử dụng cuối Slice Phân khúc

cùng

Product Sản phẩm Identified to be of Thị trường mục tiêu

interest

Satisfy Hài lòng Reply Phản hồi

Design Thiết kế Chance selection Lựa chọn cơ hội

Outlets Thoát, phát ra Poll Thăm dò ý kiến

results Các kết quả

Typical Điển hình

Feelings and opinions Cảm xúc và ý kiến

Who are similar in some Người tương tự nhau

way theo 1 cách nào đó.
Loyalty : The tendency to always buy a particular brand

Image : The ideas and beliefs people have about a brand

Stretching : Using an existing name on another type of product

Awareness : How familiar people are with a brand

Name : The name given to a product by the company that makes it

Lauch : The introduce of a product to the market

Lifecycle : The length of time people coutinue to buy a product

Range : The set of products made by a company

Placement :When product are used in films or Tv programmes

Endorsement : The use of a well-know person to advertise products

Any other business: often the last item in a meeting, when participants discuss issues not on the
agenda

Apologies for absence: often the fisrt item in a meeting, concerning people who can not be
present

Compromise : A way of reaching agreement in which each side concedes or gives up something
it wants

Consensus: The situation in which most or all of the people at a meeting agree about something

To digress: To move off the subject and star talking about something else

Minutes: a written report distributes to participants after a meeting

Chương 3 : Negotiation

Chief Accountant Kế toán trưởng Sales Manager Quản lí bán hàng

Marketing Manager Giám đốc marketing Finance Director Giám đốc tài chính

Director of Research Giám đốc nghiên cứu và Public Relations Quản lí quan hệ công
and Development phát triển Manager chúng

Purchasing Manager Quản lý thu mua Managing Director Giám đốc điều hành

Secretary Thứ kí Personnel Manager Quản lí nhân sự..

Sales Representative Đại diện bán hàng Production Manager Giám đốc sản xuất

Make appointments Đặt lịch hẹn To keep interested Giữ sự quan tâm

advertise the new ones Quảng cáo cái mới in charge of Phụ trách

Hiring people Tuyển dụng nhân sự Salaries and wages Tiền lương và tiền công

Defensive strategies Chiến lược phòng thủ Compromise Thỏa hiệp

Concession Nhượng bộ Counter- proposal Phản đối đề xuất

To set something aside Để cái gì đó sang 1 bên To leave something Để lại cái gì đó để treo
hanging

Parameters Thông số Scenario Viến cảnh

Deal point Điểm giao dịch Tip Lời khuyên

Trade off Đánh đổi

Compromise : an offer responding to somebody else’s offer

Concession : an agreement that settle an argumant when people reduce their demand in order to
agree

Counter-proposal: to delay making ( or to forget to make ) a decision about something

Deal point: fixed limits within which something can or must happen or be done

To leave something hanging: to temporarily ignore or not think about a particular fact

Parameters: an individual item or element in s negotiato

Scenario : a description of a possible event in the future

To set something aside: something which is accepted or given up by one side in order to end a
disagreement

Tip : a useful piece of information or advice

Trade –off : an exchang involving giving up one thing to get something

1. No price is fixed ,everything is negotiable: Không có giá cố định, mọi thứ đều có thể thương
lượng.

This is called haggling. When we buy any item, we can trade it for a price that we feel is a good
fit for the product.

Điều này được gọi là mặc cả. Khi chúng tôi mua bất kỳ mặt hàng nào, chúng tôi có thể giao dịch
với giá mà chúng tôi cảm thấy phù hợp với sản phẩm

2. Never accept anyone’s first offer : Không bao giờ chấp nhận bất cứ ai đề nghị đầu tiên

The first offer usually less useful benefits compare with the next one. the best decision is to
choose one of all the best offers.

Ưu đãi đầu tiên thường ít lợi ích hơn so với lợi ích tiếp theo. quyết định tốt nhất là chọn một trong
tất cả các ưu đãi tốt nhất.

3. Be tough, but pleasant: hãy cứng rắn, nhưng dễ chịu

4. Do not be afraid to shock with your first order: đừng cảm thấy sốc với những đơn hàng đầu tiên

I don't understand this sentence, but I think it wants to describe the fact that we should not be
happy or sad for the first order, it may affect the orders later.

Tôi không hiểu câu này, nhưng tôi nghĩ nó muốn mô tả thực tế rằng chúng ta không nên vui hay
buồn cho đơn hàng đầu tiên, nó có thể ảnh hưởng đến các đơn hàng sau này.

5. Don ‘t just haggle about the price, negotiate the whole deal: Đừng chỉ mặc cả về giá cả, hãy
thương lượng toàn bộ thỏa thuận.

An agreement can involve lots of issues, as prices are only a part of the benefit, so let's not just
talk about fish prices.

Một thỏa thuận có thể liên quan đến rất nhiều vấn đề, vì giá cả chỉ là một phần lợi ích, vì vậy
chúng ta không chỉ nói về giá cá.

6. It’s always easier to get extra goods than a lower price: Nó luôn luôn dễ dàng để có được hàng
hóa hơn so với giá thấp hơn.

The psychology of customers is the minimum price option. Therefore, the lower the price, the
easier it will be to get the product.

Tâm lý của khách hàng là lựa chọn giá tối thiểu. Do đó, giá càng thấp, càng dễ lấy sản phẩm.

7. Never say how much you can spend :Không bao giờ nói bạn có thể chi bao nhiêu

If you say how much you can spend, they will sell you something for the maximum price you said.
 Nếu bạn nói bạn có thể chi bao nhiêu, họ sẽ bán cho bạn thứ gì đó với giá tối đa bạn nói.

8. When selling , pretend not to have total authority: Khi bán, giả vờ không có toàn quyền

Customers will feel satisfied when buying goods after negotiating with the total authority

Khách hàng sẽ cảm thấy hài lòng khi mua hàng sau khi đàm phán với toàn quyền

9. Don’t be the first to make a concession : Đừng là người đầu tiên nhượng bộ

The first concession will make the partner feel the negotiation is worthless. for example when you
buy T-shirts, if the seller gives in to your first opinion. Are you wondering that you bought that
shirt more expensive than really value

Sự nhượng bộ đầu tiên sẽ khiến đối tác cảm thấy cuộc đàm phán là vô giá trị. ví dụ khi bạn mua
áo phông, nếu người bán đưa ra ý kiến đầu tiên của bạn. Bạn đang tự hỏi rằng bạn đã mua chiếc
áo đó đắt hơn giá trị thực sự?

10. Never just conplain, always try to get something in return: Không bao giờ chỉ cố gắng, luôn luôn
cố gắng để có được một cái gì đó trở lại

Trying is non-stop, many people give up after thinking that they have actually achieved
something. However, it can be lost if we do not continue, just like success, if we keep immersed
in it without trying, it will lose everything.

Cố gắng là không ngừng, nhiều người bỏ cuộc sau khi nghĩ rằng họ đã thực sự đạt được điều gì
đó. Tuy nhiên, nó có thể bị mất nếu chúng ta không tiếp tục, giống như thành công, nếu chúng ta
cứ đắm chìm trong đó mà không cố gắng, nó sẽ mất tất cả.
 Chương 4: MONEY
Gross margin Tỷ suất lợi nhuận gộp Calculate payments Tính thanh khoản

Recession Suy thoái Get funding to grow Tài trợ

Shares Cổ phiếu Stingy Keo kiệt

Debt Nợ nần Cut spending Cắt giảm chi tiêu

Stock market Thị trường chứng khoán Invest in the property Đầu tư bất động sản
market

Earnings per share Thu nhập trên mỗi cổ Carry too much debt Mang nợ quá nhiều
phiếu

A forecast Dự báo Break the bank Heo bỏ tiền

Bankruptcy Phá sản Balance the budget Cân bằng chi tiêu

A dividend Cổ tức Bankrupt Phá sản

Pre-tax profits Lợi nhuận trước thuế Get a loan Cho vay nặng lãi

Revenues Doanh thu Deposit Tiền cọc

Withdraw Rút khỏi Debt collectors Người đòi nợ

Gross margin : difference between the selling price of a product and the cost of product it

Recession : a period of time when business activity decreases because the economy is doing badly

Shares : equal parts into which the capital or ownership of a company is divided

Debt : money ownd by one person or organization to another person or organization

Stock market : a place where are company shares are bought and sold

Earnings per share : a company’s profits divided by the number of its shares

A forecast : a description of what is likely to happen in the future

Bankruptcy : when a person or organization is unable to pay their debts

Pre –tax profits : the money a business makes before payment to the government

A dividend : a part of profits of a company paid to owners of shares

Revenues : Money in which businesses receive from selling goods or services

Unit 5 : Letter

Useful languege

1. Staring a letter:

- Thank you for your letter of June 14

- I am just writing to confirm

2. Explaining the reason for writing:

- We are writing to inform you that

3. Giving a bad new:

- I regret to inform you that

4. Giving a good new:

- We are please to annouce

5. Giving information:

- Further to our meeting last Friday

- Further to your enquiry, we are pleased to enclose

- I wish to advise you that according to the term of our agreement

- We are writing to give you further information about

- With reference to your enquiry of 13 May, I am enclosing details of

6. Apologizing:

- We deeply regret any inconvenience caused by

7. Ending a letter:

- Do not hesitate to contact us again if you need further assistance

- If you have any further questions, please contact us

- We look forward to hearing from you…

1. Acknowledge previous correspondence

- We thank you for your letter of 3 April quoting prices and delivery and
delivery terms for

- We thank you for the samples / price list / catalogue which you sent us

Công nhận thư từ trước đó

- Chúng tôi cảm ơn bạn vì thư của bạn ngày 3 tháng 4 trích dẫn giá và
điều khoản giao hàng và giao hàng cho

- Chúng tôi cảm ơn bạn về các mẫu / bảng giá / danh mục mà bạn đã gửi
cho chúng tôi

2. State your reaction to the prices, discount, sample , ect.

- We have examined the samples and are satisfiel with their quality

- We would like to say that 25% trade discount is quite satisfactory

- I …and we will certainly take advantage of the cash discount you offered
for prompt settlement

- We are satisfied that the quoted term are acceptable

Nêu phản ứng của bạn với giá cả, giảm giá, mẫu, ect.

- Chúng tôi đã kiểm tra các mẫu và hài lòng với chất lượng của chúng

- Chúng tôi muốn nói rằng chiết khấu thương mại 25% là khá thỏa đáng

- Tôi và chúng tôi chắc chắn sẽ tận dụng chiết khấu tiền mặt mà bạn đưa
ra để giải quyết kịp thời

- Chúng tôi hài lòng rằng thuật ngữ được trích dẫn là chấp nhận được

3. Place the order

- We therefore enclose our official order form no.41 for

Đặt hàng
 - Do đó, chúng tôi gửi kèm mẫu đơn đặt hàng chính thức số 41 cho

4. Confirm term of payment OR suggest terms of payment.

- As agree, payment is to be made by Document Credit

- Our usual method of payment is by… and we just that this will be
acceptable to you

- As agree you will draw on us at 30 days , document against acceptance,

with the document being sent to our bank at….

Xác nhận thời hạn thanh toán HOẶC đề xuất các điều khoản thanh toán.

- Theo thỏa thuận, thanh toán sẽ được thực hiện bằng Tín dụng Tài liệu

- Phương thức thanh toán thông thường của chúng tôi là bằng cách và
chúng tôi cho rằng điều này sẽ được bạn chấp nhận

- Theo thỏa thuận, bạn sẽ rút tiền cho chúng tôi sau 30 ngày, tài liệu
chống lại sự chấp nhận, với tài liệu được gửi đến ngân hàng của chúng
tôi tại.

5. Set deadline of delivery ( if appropriate)

- Please confirm that you can complete the work before the end of March.

- Delivery before February is a firm condition of this order

- It is esential that the goods are delivered before that beginning of

November

- Delivery before 5 May is a firm condition of the order

Đặt thời hạn giao hàng (nếu thích hợp)

- Vui lòng xác nhận rằng bạn có thể hoàn thành công việc trước cuối
tháng ba.

- Giao hàng trước tháng hai là một điều kiện vững chắc của đơn đặt hàng
này
 - Điều quan trọng là hàng hóa được giao trước đầu tháng 11

- Giao hàng trước ngày 5 tháng 5 là một điều kiện vững chắc của đơn
hàng

6. Close the letter and add a formal ending.

- Once we have received your advice, we will sent a bank’s draft to..

- Could you please ship by scheduled freighter to avoid any unnecessary

delays?

- Please remember that only airfreight will ensure prompt delivery

Đóng thư và thêm một kết thúc chính thức.

- Khi chúng tôi nhận được lời khuyên của bạn, chúng tôi sẽ gửi bản nháp
ngân hàng đến ..

- Bạn có thể vui lòng gửi bằng máy bay theo lịch trình để tránh bất kỳ sự
chậm trễ không cần thiết?

- Xin nhớ rằng chỉ có hàng không mới đảm bảo giao hàng nhanh chóng
 lOMoARcPSD|9759723

Đề thi TAKD học phần

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Tiếng Anh kinh doanh mã đề 201

Tiếng anh (Trường Đại học Kinh tế, Đại học Đà Nẵng)

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TRƯỜNG ĐẠI HỌC KINH TẾ ĐỀ THI KẾT THÚC HỌC PHẦN

TỔ NGOẠI NGỮ CHUYÊN NGÀNH BẬC ĐẠI HỌC HỆ CHÍNH QUY
Học kỳ 1 Năm học 2021 - 2022

Tên học phần: Tiếng Anh Kinh Doanh Thời gian làm bài MÃ ĐỀ THI
Mã học phần: ENG3001 55 phút 201

Part I. VOCABULARY (1.5 points)

Question 1-5: Fill in the blanks with suitable words.
Example: Unemployment rate refers to the percentage of people without jobs.
1. The …………………… between the euro (€) and the dollar ($) is €0.85/$1.
2. In a broad meaning, a …………………… is anything that can meet the demand of customers,
which can be in the form of physical objects, services, places and so on.
3. Making…………………….. before the meeting is a great way to break the ice.
4. To increase brand………………, the company should run ads on Facebook, Instagram and other
social media.
5. In a ………………. negotiating style, both parties show hostile and threatening language towards
each other.
Part II. LANGUAGE IN USE ( 2 points )
Question 6-8: Use the clues given in the brackets to complete the conversation between A –
Chairperson of a meeting and B, C, D – Participants:
A: Can we start, please?
(6)…………………………………………… (State the purpose of the meeting – Launch a new
line of sunglasses). Let’s start now with the launch date. B, what do you think?
B: I think summer months are the best option. People tend to go travelling and need sunglasses.
C: (7)………………………………… (Disagree, January & February)
D: (8)…………………………………..(Giving opinion, Any time)
Question 9-10: Complete the conversation between Lucy and her business partner – David:
Lucy: How have you been recently, David?
David: I’ve just got a promotion.
Lucy: (9)…………………………….(Give a comment)
David: Thanks. How about you?
Lucy: My team has a deadline in the next 2 days, and we haven’t finished the presentation yet!
David: (10)……………………………….(Give a comment)

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
Trang 1/2 Mã đề thi 201

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 lOMoARcPSD|9759723

Part III: OPEN QUESTIONS ( 3 points)

Lush is a startup focusing on natural skincare products, targeting young women aged 20-30 with
average income. It is founded in 2021 and based in Danang, Vietnam – a vibrant metropolis in the central
region of the country. The company is going to launch their first beauty product line in January 2022.
Lush has some options to conduct market research as follows: online survey, street interview or
focus group.
Think critically and give short answers to questions 11-13.
Question 11. What are the advantages of each of these market research methods?
Question 12. What are the disadvantages of these market research methods?
Question 13. Which method do you think is the best one? Why?

Part III. BUSINESS CORRESPONDENCE (3.5 points)

Write a reply of an enquiry to your customer. In your letter, you should:
14. thank them for their previous letter of enquiry for the catalogue and price list.
15. inform that you enclose their enquired information in the letter.
16. give good news: offer a 5% discount
17. apologize for a delay of delivery (approximately 10 days) due to Covid – 19 pandemic, and they
are entitled to a 100$ reduction for their next purchase.
18. give a goodwill ending.
(Your letter should have opening salutation, body of letter and closing salutation. You do not have to write
your address and the supplier's address)

Thông qua Khoa/Bộ môn

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
Trang 1/2 Mã đề thi 201

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 ĐỀ THI KẾT THÚC HP / KỲ 2 2020- 2021
Học phần: TIẾNG ANH KINH DOANH
Thời gian làm bài: 55phút

Họ và tên sinh viên: …………………………….. Số báo danh: …..… MÃ ĐỀ THI: 1

Part I. VOCABULARY
Questions 1-5: Use ONE word in Box A and ONE word in Box B to write a word partnership
that matches each of the following definitions.
NB. There are more words in the boxes than necessary
A B
small cooperative product focus stretching negotiation filling concession
brand deal line competitive managing director point talk awareness lifecycle

Example: Another word for CEO = managing director

1. The length of time people continue to buy a product ……………………
2. The act of adding more products to the existing line ……………………
3. An individual item in a negotiation ……………………
4. A way of socializing to create a friendly atmosphere before ……………………
negotiating.
5. A type of discussion between two business partners ……………………
finding ways to resolve their business transaction.
In this discussion, they are not aiming for a good future relationship.

Part II. LANGUAGE IN USE

Use the clues given in the brackets to complete the conversation between (A) the bank representative
and (B) Mrs. Ha Vu.
Mrs. Ha Vu is planning to open her own business – Dingo Donuts. She went to see a credit officer at a
local bank to apply for a loan to finance her start-up.
A: …………………………………………………………………………………… (6. Greetings)

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
Trang 1/1 Mã đề thi 1
 B: My name’s Ha Vu. I am 56 years old. I want to open Dingo Donuts - a small bakery - at my own
house near the Dragon Bridge. I already have savings of VND20 million, but I need to borrow
VND100 million to refurbish my kitchen.
A: ……………………………………………………………………………? (7. job or experience)
B: Actually, I was working as a nurse before retirement. However, I love baking, and I’ve already been
baking pastries and desserts for my grandchildren for more than 10 years.
A: ……………………………………………………………………………? (8. staff)
B: I am thinking of selling an average of only 100 donuts every day. I think I can handle this, so I shall
not need to hire anyone.
A: ……………………………………………………………………? (9. product or competition)
B: I would like to sell delicious and wholesome doughnuts with a variety of fillings at competitive
prices, using seasonal and local produce, suitable for both vegans and non-vegans. I shall also use
only biodegradable bags. Therefore, I am confident that my donuts are appealing to many
consumers, especially those who are busy, health-conscious, and eco-friendly.
A: ……………………………………………………………………? (10. ending the conversation)
B: Thank you very much. I look forward to hearing your decision and sincerely hope you will provide
me with the loan to enable me starting up my business.

Part III. OPEN QUESTIONS

Examine the conversation in Part II and think critically to answer the following questions.
11. Is Dingo Donuts business a partnership or a sole trader? Why?
12. What is the objective of her business?
13. What are the strengths of Mrs. Ha Vu regarding the operations of her business?
14. What are the weaknesses of Mrs. Ha Vu regarding the operations of her business?
15. If you were the credit officer, would you approve the loan application of Mrs. Ha Vu? provide your
reasons.

Part IV. BUSINESS CORRESPONDENCE

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
Trang 2/2 Mã đề thi 1
 Write an email to Mrs. Ha Vu to let her know of the bank’s decision regarding her loan application.
In your letter, you should:
16. start the letter, i.e. mention her loan application or the meeting at the bank
17. inform her of the bank’s decision
18. inform her of the bank’s reasons for such decision
19. inform her of the necessary procedures or conditions
20. end the letter

Thông qua Bộ môn NNCN

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
Trang 3/3 Mã đề thi 1
 ĐỀ THI KẾT THÚC HP / KỲ 2 2020- 2021
Học phần: TIẾNG ANH KINH DOANH
Thời gian làm bài: 55 phút

Họ và tên sinh viên: …………………………….. Số báo danh: …..… MÃ ĐỀ THI: 2

Part I. VOCABULARY
Write a word or phrase that matches each of the following definitions.
Example: Money that you have to pay to the government = Tax
1. Cost of borrowing money = ……………..
2. A method of market research that researchers invite a group
of consumers to discuss their attitude toward a specific product = ………………
3. The money a business makes before payment to the government = ………………
4. Part of profits a company pays to the owners of shares = ………………
5. The act of adding more products to the existing line = ………………
Part II. LANGUAGE IN USE
Questions 5-10: A buyer (A) and a motorbike salesman (B) are negotiating the price of a car. Use the
clues given in the brackets to complete the conversation between them:

A: Good morning. How much money is it for this car?

B: Yes, that car is beautiful, isn't it? Come on inside and we'll discuss the price.
A: I just want to know the price.
B: Fifteen thousand out the door! What a deal!
A: I appreciate your help, but it is registered as having been in an accident. .
B: (6)…………………………………….………………………………. (probing question: Price?)
A: I think that thirteen thousand would be fair for this car.
B: I can see that you are a smart buyer. Fourteen thousand is my best price.
A: (7) If……………………, we………………….……. (counter-proposal: Price - Payment?)
B: It’s ok.
A: (8)…………………………………………………. (probing question: Warranty?)
B: We offer 6-month warranty.
A: (9) That’s…………………………………Could you extend it to 9 months? (complaint)
B: (10)……………………………………………………….. (an acceptance)

Part III. A LETTER

Write a letter of enquiry to your supplier. In your letter, you should:
11. mention your interest in their Sony CFS-1030S cassette players

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
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 12. ask for the catalogue and price list
13. ask for information about terms of payment, discount and delivery time
14. give a goodwill ending
( Your letter should have opening salutation, body of letter and closing salutation. You do not have to write
your address and the supplier's address)

Part IV: AN OPEN QUESTION: DILEMMA

Yellow Continent is a group of hotel and leisure companies which operates mainly in Asian
countries. It is planning to expand its international operations and it is planning to locate a new
subsidiary.
You belong to a team that is responsible for identifying a new location for this subsidiary, which
has 200 employees. You are looking for a location where it will be easier for the company to
develop well. You are considering two possible cities - City A and City B.

Write around 30-50 words to explain the reasons why you choose one of the cities below.

CITY A
General: The city has grown rapidly in recent years and reached a population of over 1,100,000
people
Economy: A growing economy with many businesses: cars, electronics, aircraft and airlines, travel
companies, restaurants, hotels, resorts. The coastline stretches 30 kilometers, renowned for calm,
cool waters and also popular for fishing, water-skiing, diving, and yachting.
Infrastructure: The nearest airport in the city (10 minutes by road). Around 16 hours by rail or
about 1 hour by air to Hanoi, and 1h30 minutes by air to Ho Chi Minh city.
Commercial premise: Modern business parks with high quality office premises.

CITY B
General: The highland city with a population of 425.000.
Economy: The city attracts both domestic tourists, more than 1,500,000 tourists and about 300,000
foreign tourists per year. It is also the most favourite honeymoon location.
It is known as the Flower city or honeymoon city with ancient French villas, the fresh air, the
beautiful waterfalls and lakes sits in a lush and green valley.
Infrastructure: The nearest airport in the suburb (60 minutes by road). Nearly 6 hours by car or
around 1h50 minutes by air to Hanoi, and 50 minutes by air to the Ho Chi Minh city.
Commercial premise: Traditional business parks which are being renovated.

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
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 Thông qua Bộ môn NNCN

Ghi chú: - Sinh viên không được phép sử dụng tài liệu ☒
Sinh viên được phép sử dụng tài liệu ☐ ……. (Ghi rõ loại tài liệu được sử dụng) ……….....
- Sinh viên nộp lại đề thi cùng bài thi
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