LOGO

Figure 1. LOGO
The brand name, CHEEZY TOFUTIDO, is a combination of tofu and embotido.
"Cheezy" comes from the word cheesy; change it to "Z" to more exaggerate the cheesiest of the
product. The vector art "Mr. Tofutido" is of a tofu who holds the product, to emphasize that the
main ingredients of the product come from tofu.
VISION

“The mission of Cheezy Tofutido is to establish excellence in food quality and service by
providing the cleanest and healthiest food.”

The Cheezy Tofutido not only wants to serve delicious food but also provide satisfying
customer service to bring them back again.
MISSION
“The Cheezy Tofutido is bring the best, more extra special homemade but nutritious food to the
table of a very Filipino family.”

On this mission, the cheezy tofutido wants to bring deliciousness and healthier food made
from soy beans that is good for picky eaters and health-conscious customers.

GOAL
“To be the healthiest business and encourage the Filipino family to eat nutritious food.”

Everybody's health is the main priority of the cheezy tofutido. Assuring the customer
while enjoying the foods has good benefits for their health.

OBJECTIVES

• Innovation: Make an effort to consistently produce cheezy tofu to satisfy the desires of
consumers while also showcasing culinary innovation
. • Customer Engagement: To build a community of food lovers and conscious eaters and help
them reduce eating meat by providing innovative products made from veggies.