Kidapawan City National High School

Senior High School Program

SELF-LEARNING MODULE
MEDIA AND INFORMATION LITERACY
QUARTER 1 / WEEK #1
Name:_____________________________ Grade / Strand / Section_________________
Subject Teacher:_________________________ LRN:___________________________
Control No.______________________
I. OBJECTIVES
At the end of the week, learners will be able to:
 Describes how much media and information affect communication.
(MIL11/12IMIL-IIIa-1)
 Identifies the similarities and differences of media literacy, information literacy and technology
literacy.
(MIL11/12IMIL-IIIa-2)
 Editorializes the value of being literate in media and information.
(MIL11/12IMIL-IIIa-3)
 Shares to the class media habits, lifestyles and preferences.
(MIL11/12IMIL-IIIa-4)
II. SUBJECT MATTER / TOPIC
1. What is Communication?
2. Understanding the process of Communication.
3. The Convergence of Media Literacy, Information Literacy and Technology Literacy.
4. Media Habits, Lifestyles and preferences.
III. LEARNING RESOURCES:
A. Teacher’s Guide for MIL
B. Social Media and Internet
IV. PROCEDURE : (Activating prior knowledge)
MOTIVATION: “Blaze it up!”
ACTIVITY 1 : Note: You may use a separate paper for this.
 Think of the past week and record your interaction with media and information
providers. Have them indicate how many hours were spent engaged with each
one.

• Which media provider did they spend the most time?

• What roles does media play in your lives? (leisure, learning, communication, etc.)

ABSTRACTION: “Mind Crafting”

Lesson 1

JP Laurel corner Quirino Drive, Brgy. Poblacion, Kidapawan City Marlon G. Bolasa, LPT
Telephone No.: (064) 5724144/ (064) 5779654 Media Info and Literacy

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 Website: depedkidapawancity.com Email: kidapawan.city@deped.gov.ph Grade 12
NATURE OF COMMUNICATION
1. Communication is a process.
2. Communication occurs between two or more people (the speaker and the receiver).
3. Communication can be expressed through written and spoken words, actions (non-verbal), or
both spoken words and non-verbal actions at the same time.
Lesson 2:
PROCESS OF COMMUNICATION (models of Communication)

Source: https://www.google.com/search?q=process+of+communication&tbm

ACTIVITY 2:Note: You may use a separate paper for this.

RUBRICS for ESSAY

CRITERIA 5 4 3 2 1 TOTAL
CONCEPT The concept The concept The concept The concept The concept
is logical and is logical but is is confusing. or idea is not
clear to lack of focus. disorganized clearly
understand. but it can be stated.
understood.
ORGANIZATIO There is Trying to There’s quite The Failure to
N coherence of incorporate coherence but organization is apply
ideas from coherence not properly good but coherence
one but not shown. shallow. from one
paragraph to consistent . paragraph to
another. the other.
MECHANICS Grammar and There are There are Trying to be Many errors
the choice of some some good at on grammar.
words is grammar technical grammar but
absolutely issues but it writing issues lacking on the
good. can be but still it is choice of
considered. considerable. words.
ORIGINALITY Able to Able to Trying to Most of the The ideas
explain the convey the explain but ideas were were not from
message message not stated taken from one’s point of
from one’s from one’s clearly from another you.
own point of own point of one’s own source and
view with no view but have point of you lack of
grammar some and a minimal personal
issues. grammar grammar experience.
issues. issues
RELEVANCE The idea is a The idea is a Trying to be Somehow Failure to
reflection of reflection of relevance but there is apply
the topic the topic the examples relevance but relevance.
being being given are not the idea is
discussed or discussed or in the context. disorganized.
presented. presented but
lack of focus.
TOTAL 25 pts.

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TERMS TO UNDERSTAND
• Literacy: The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts. Literacy involves a continuum of
learning, wherein individuals are able to achieve their goals, develop their knowledge and potential,
and participate fully in their community and wider society.
• Media: The physical objects used to communicate with, or the mass communication through
physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate messages.
• Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms. It
aims to empower citizens by providing them with the competencies (knowledge and skills)
necessary
to engage with traditional media and new technologies.
• Information: A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
• Information Literacy: The ability to recognize when information is needed, and to locate, evaluate,
and effectively communicate information in its various formats.
• Technology Literacy: The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools. Using these tools an individual
can access, manage, integrate, evaluate, create and communicate information.
• Media and Information Literacy: The essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical thinking
and life-long learning skills to socialize and become active citizens.
FORMATS OF INFORMATION
FORMAT DESCRIPTION
Print Materials produced and collected from print sources (books, newspapers
and other periodicals, manuscripts, correspondence, memoranda, loose
leaf materials, notes, brochures, etc.)
Digital Formats Digital Materials are information materials that are stored in an electronic
format on a hard drive, CD-ROM, remote server, or even the Cloud. These
could be electronic books, data bases, websites, video and audio materials.
Audio and Video Materials collected using analog technology in video (television, video
recording) (tapes, CD’s, reel to reel tapes, etc.)
Microform Materials that have been photographed and their images developed in
reduced-size film strips and which are viewed using machines with
magnifying lenses.

Lesson 3: The Convergence of Media Literacy, Information Literacy and Technology Literacy

Lesson 4: Media Habits, Lifestyles and Preferences

Please share your views by answering the following questions briefly and write legibly.
Note: You may use a separate paper for this. The rubrics of this activity will use the activity 2
rubrics.
1. How did media change your lifestyle?
2. Does it have a negative effect in you? How? Why? (if positive, how? and why?)
3. What is your realization about media?

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DO’s and DON’TS WHEN USING SOCIAL NETWORKS
1. Don’t publish info that identifies you.
2. Choose sensible, strong, hard-to-get password.
3. Don’t upload inappropriate pictures.
4. Know the privacy settings.
5. Don’t give apps permission before verifying.
6. Be selective when adding friends.
7. Don’t use inappropriate language.
8. Stop and think before you click.
9. Don’t make online presence all about you.
10. Don’t mix wall posts and personal messages.
11. Use fully protected computers.
ANALYSIS: "Thinking Tools”
Activity 3
Note: Write in a separate paper your idea about the picture. Follow the guide questions
below.
1. Who created this print advertisement? Cite not a person but an institution or an organization.
2. What attracted you to this print advertisement?
3. How do you react to this print advertisement?
4. What lifestyle are presented in this print advertisement?
5. What values are being promoted in this print advertisement?
APPLICATION: “How to do it?”
ACTIVITY 4 Note: You may use a separate paper for this.
Make a poster which shows your Media habits, lifestyles and preferences. Use your cellphones for
taking pictures of yourself. Place it in a short coupon bond.

TOTAL: 12 pts.

ASSESSMENT “Let’s Try It!”

Activity 5:Explain this illustration.
Note: You may use a separate paper for this. The rubrics of this activity will use the activity 2
rubrics.

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V. EVALUATION “You Can Do It”
Note: You may use a separate paper for this.
Define the following key words about the lesson.
1. Media and Information
2. Communication
3. Media Literacy
4. Information Literacy
5. Technology Literacy

VI. AGREEMENT
Note: You may use a separate paper for this. The rubrics from activity 2 will be used to
measure this activity.

WEEKLY ASSESSMENT
The test is a multiple choice. Read and understand the questions carefully. Encircle the
correct answer.
1. When a person receives a message, it is their responsibility to provide the sender a:
A. Channel C. Message
B. Feedback D. Non Verbal Cues
2. Which of the following can be a barrier to communication?
A student talking while teacher is talking C. A sender using slang words
B. A hot room D. All of the above are barriers to communication
3. Communicating without words is called?
A. Body Language C. Verbal Communication
B. Non Verbal Communication D. All of the Above
4. It is the method used to communicate a message.
A. Channel C. Encoder
B. Decoder D. Feedback
5. This type of literacy identifies what information is for, where to find it, and how to evaluate it.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. All of the above
6. This type of literacy evaluates different media forms and how can they be analyzed,evaluated and
created to send out messages efficiently and ethically.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. All of the above
7. This type of literacy is able to access, manage and integrate technologies to create and
communicate information.
A. Information Literacy C. Technology Literacy
B. Media Literacy D. All of the above
8. A media literate person understands which media is appropriate and the processes how media is
created.
A. True B. False
9. Information needed only comes from one source or method only.
A. True B. False
10. An information literate person cannot do anything in his society since it only entails researching
on ideas instead of acting up on it.
A. True B. False
11. Information cannot be shared or learned if a person cannot understand what it is about.
A. True B. False
12.Media is a collection of communication mediums such as radio, television, news papers, and the
internet.
A. True B. False
13. Media, Information, and Technology Literacy are three separate entities and should be studied

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and treated as such communication mediums as radio, television, newspaper, and the Internet.
A. True B. False
14. Books, Newpapers and other periodicals are example of what kind of format of information.
A. Audio and Video C. Print
B. Digital Format D. Microform
15. It is a format of information materials that are stored in an electronic format on a hard drive, CD-
ROM, remote server, or even the cloud.
A. Audio and Video C. Print
B. Digital Format D. Microform

_______________________________
Printed Name of Parents and Signature
Date:___________
ANSWER KEYS FOR WEEK 1
ACTIVITY 1

ACTIVITY 2
Possible responses
1. Well it's a process because it has to follow a predetermined set of steps in order to work. For example, you can't
start communication by understanding what has been said, until something has been said. The message needs to be formulated,
transmitted, received and understood.
2. The communication process involves understanding, sharing, and meaning, and it consists of eight essential elements: source,
message, channel, receiver, feedback, environment, context, and interference.
3. Effective communication can usually be achieved by sticking to a few important guidelines:
A. Establish and maintain eye contact. Eye contact plays a crucial role in communication. ...
B. Try to send a clear message. ...
C. Be receptive to what others say. ...
D. Wait for the other person to finish.

ACTIVITY 3
Possible responses
1. I believe it is created by a graphic arts company commissioned by Proctor and Gamble Philippines the manufacturer of the products
being endorsed by the celebrity.
2. Aside from pretty faces the picture looks so alive and colorful.
3. I would say that usually beautiful women endorses beauty products of course.
4. An extravagant lifestyle, maybe sophisticated or a modern Filipina.
5. The promotion is a bout getting customers and letting the product be known to many people.

ACTIVITY 4

My media habits and lifestyles.