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Equality and
Differentiation
in Marketised
Higher Education
A New Level Playing Field?
Edited by
Marion Bowl
Colin McCaig
Jonathan Hughes
Palgrave
Studies in
Excellence and
Equity in Global
Education
Palgrave Studies in Excellence and
Equity in Global Education
Series Editors
Roger Openshaw
College of Humanities & Social Sciences
Massey University
Palmerston North, Auckland, New Zealand
Margaret Walshaw
Massey University
Massey, New Zealand
This series aims to compile a rich collection of research-based contribu-
tions that critically examine the tensions and challenges involved in imple-
menting both excellence and equity within public education systems
around the globe. In bringing together eminent international scholars to
explore the various ways education systems around the world have
responded to issues associated with excellence and equity, this series will
make a major contribution to the field and act as a state-of-the-art resource
on what we know about this topic today.
Equality and
Differentiation in
Marketised Higher
Education
A New Level Playing Field?
Editors
Marion Bowl Colin McCaig
University of Birmingham Sheffield Hallam University
Birmingham, UK Sheffield, UK
Jonathan Hughes
The Open University
Milton Keynes, UK
v
vi Contents
Index 211
Series Introduction
vii
viii SERIES INTRODUCTION
illustrate in their various ways how excellence and equity are broadly con-
ceived within their specific region or nation, through fields of inquiry and
methodologies as diverse as history, sociology, critical pedagogy, critical
theory, feminist studies, ethnicity studies, policy studies and/or political
studies, to name but a few of the approaches currently being explored
around the globe in the twenty-first century. In turn, this inclusive
approach will challenge readers to confront the issue of what the future
may hold for the particular site or location of inquiry selected by each
volume in the series.
Moreover, the above approaches will enable rigorous reinterpretations
of diverse educational contexts such as curriculum, pedagogy, leadership
and policy as well as extending across various contested sites such as early
childhood education, elementary-primary schooling, secondary schooling
or the tertiary sector. For instance, authors, editors and contributors to
the series might choose to analyse in some depth the various ways in which
the concepts of excellence and equity have been conceived in the past,
conceptualised in the present and how they might be addressed in the
future.
Regardless of the method or approach adopted by the scholars involved
in writing for the series, however, there is general agreement that the series
should seek to clarify for both specialist and general readers, the develop-
ment and rationale behind current policy pronouncements in a manner
that is both scholarly and accessible. Readers will thus be able to appreciate
the tensions and challenges involved in implementing both excellence and
equity within public education systems. They will also be able to identify
broad links between their own specific national context and other national
contexts. In seeking to achieve and sustain logical coherence, the series
will be giving a specific educational expression to the approaches pio-
neered by a number of transnational studies that have attempted with
considerable success in recent years to explore the ways in which past,
present and future events and debates have been shaped by processes and
relationships that transcend national borders (Curthoys and Lake 2005).
This volume, the fifth book in the series, is edited by Marion Bowl,
Colin McCaig and Jonathan Hughes. Its title—Equality and Differentiation
in Marketised Higher Education: a new level playing field?—is one that
commands instant attention. Yet it seems entirely appropriate that this be
so, given that the central question they and their contributors wish to criti-
cally interrogate neatly encapsulates a dilemma that many who are most
intimately involved in higher education around the globe now confront—
SERIES INTRODUCTION
ix
namely the juxtaposition of two imperatives. On the one hand is the quest
to build a higher education system which is open to all who wish to and
possess the ability to succeed within it, whilst on the other is the more
recent introduction of policies based on the so-called free market princi-
ples. This juxtaposition, as the editors astutely observe, has led to a num-
ber of apparent contradictions. These contradictions, in fact, are all too
familiar in both Northern and Southern hemispheres where national and
international rankings (“league tables”), competition between institutions
for scarce funding and the growth of private providers jostle with the
often-stated goals of better access, improved opportunities for minority
groups and student diversity.
The contributors to this volume, leading scholars and commentators
on higher education in England, collectively illustrate how, in various
higher education contexts, the inherent tensions are manifested in both
discourses and actual practices, between equity and equality; diversity and
differentiation; marketization and competition. Successive governments,
it is claimed, often seek to reconcile these goals, whilst effectively distanc-
ing themselves from the possible consequences. For this reason recent
policy initiatives in England that encourage alternative higher education
providers are critically scrutinised in terms of their impact upon minority
ethnicity, social class and other disadvantaged student groups. A number
of contributors to this volume are also concerned with the increasing gap
between the most prestigious and well-funded institutions and those of
so-called middle-rank that has allegedly been exacerbated by policies that
favour a vertical differentiation of higher education. Private providers too
come under critical spotlight, with a number of contributors seeking to
challenge the oft-held view that increased competition between higher
education institutions has led to wider student participation and improved
quality of outcomes.
Attempts to “measure” and to “monitor” the performance of higher
education come in for particular criticism in the volume from several con-
tributors. Because the particular examples cited in the English such as the
Teaching Excellence Framework (TEF) and the Research Excellence
Framework (REF) have such close counterparts in the United States,
Australia and New Zealand, the highlighting of their impact on staff, stu-
dents and institutions will be of particular interest to an international read-
ership. Certainly, the conclusion to this important volume will strongly
resonate with many of those involved in higher education. The editors
conclude that attempts to reconcile neoliberal concepts of competition
x SERIES INTRODUCTION
and differentiation with broader notions of social justice have largely failed
due to the fact that they seem to be largely incompatible aims. For this
reason they emphasise the importance of continuing to critically interro-
gate and unpack claims that a differentiated higher education market leads
automatically to increased student participation and better institutions. In
this way, readers will be once again encouraged to look critically at the
nature of the relationship between equity and excellence—which is the
central theme of this series.
Roger Openshaw
Margaret Walshaw
Reference
Curthoys, A., & Lake, M. (Eds.). (2005). Introduction to Connected Worlds.
History in Transnational Perspective. Canberra: Australian National University.
Notes on Contributors
Editors
Marion Bowl is a senior lecturer in the School of Education, University
of Birmingham, England. She is the author of three books and numerous
articles on post-compulsory education and lifelong learning, including
higher education. She has undertaken Economic and Social Research
Council (ESRC)-funded research on learning and teaching for diversity
and difference in higher education and has conducted research for govern-
ment and non-government agencies in New Zealand and England.
Jonathan Hughes was a lecturer (Access and Curriculum) based in the
Centre for Inclusion and Collaborative Partnerships (CICP) at The Open
University, England, and a senior fellow of the Higher Education Academy.
He has published on aspects of higher education and later life learning.
His most recent publications consider what publicly available documents
like access agreements reveal about how universities position themselves in
an increasingly diversified market.
Colin McCaig is Reader in Higher Education Policy based in the
Sheffield Institute of Education at the Sheffield Hallam University,
England. A political scientist by training, he has published widely on many
aspects of post-compulsory education and training, with a particular focus
on higher education policy, widening participation, higher education
admissions policy and educational choice-making by young people.
xi
xii NOTES ON CONTRIBUTORS
Authors
Ann-Marie Bathmaker is Professor of Vocational and Higher Education
at the University of Birmingham. Her research focuses on equity and
inequalities in vocational, post-compulsory and higher education. Recent
research includes a study of higher education, social mobility and social
class (the Paired Peers project), a study of participation in higher educa-
tion by rural and township youth in South Africa (the Miratho project)
and a study of the role and purposes of vocationally oriented University
Technical Colleges for 14–19-year-olds in England, as well as construc-
tions of knowledge in general vocational qualifications. She was a specialist
advisor to the House of Lords Select Committee on Social Mobility School
to Work (2015–2016).
Penny Jane Burke is Global Innovation Chair of Equity and Director of
the Centre of Excellence for Equity in Higher Education at the University
of Newcastle, NSW Australia. She has authored a number of books and is
the editor of the journal Teaching in Higher Education. She has served as
a member of the Society for Research into Higher Education (SRHE)
Governing Council and Publications Committee and member of the edi-
torial board of Gender and Education. Previously she was Professor of
Education at the Universities of Sussex and Roehampton and Reader in
Education at the Institute of Education, University of London.
G. R. Evans is Emeritus Professor of Medieval Theology and Intellectual
History in the University of Cambridge and former Chief Executive of the
Improving Dispute Resolution Advisory Service. She has authored books
and articles on higher education policy.
Damien Fitzgerald teaches on a range of undergraduate and postgradu-
ate courses and supports students completing research projects at Sheffield
Hallam focused on childhood, with a specific interest in gender. He has
written on a variety of issues relevant to students and practitioners in the
childcare workforce.
Iain Garner is the Head of the Department of Education, Childhood
and Inclusion and has worked in higher education for over 20 years. He
started his career working at the Learning and Teaching Institute at the
Sheffield Hallam University and subsequently focused his time working in
psychology, addressing issues of learning and cognition. While investing
much of his time leading the development of the department, he still finds
time to work with students and enjoys the learning interaction.
NOTES ON CONTRIBUTORS
xiii
Jean Harris-Evans has been a course leader for a youth work course at
the Sheffield Hallam University since 2007. She is currently a principal
lecturer in the Department of Education, Childhood and Inclusion and
teaches a range of undergraduate and postgraduate courses there. Jean’s
doctorate is focused on youth work, outdoor education and risk. She has
an MSc in Educational Leadership and is a fellow of the Higher Education
Academy. She is a qualified and experienced youth work practitioner.
Manuel Madriaga is a course leader for BA (Hons) Education Studies
within the Sheffield Institute of Education, Sheffield Hallam University.
His research interests are on the processes of social exclusion/inclusion
related to race and disability. He is a sociologist of education currently
engaged in research projects with a focus on widening participation and
culturally relevant teaching in higher education.
Jacqueline Stevenson is the Head of Research in the Sheffield Institute
of Education, Sheffield Hallam University. She is a sociologist of educa-
tion, with interests in equity and diversity, widening participation and stu-
dent success. Her research focuses in particular on the differential higher
education experiences of students from black and minority ethnic back-
grounds, religious students, international students and refugees and other
forced migrants. Her research is primarily qualitative, using biography,
narrative inquiry and life history. She was previously Professor of Higher
Education at the Leeds Beckett University.
Carol Taylor is Professor of Gender and Higher Education in the
Sheffield Institute of Education, Sheffield Hallam University. Her work is
widely published in international journals and she co-edits the journal
Gender and Education. Carol’s research focuses on feminist, new material-
ist and post-humanist theories and methodologies to explore gendered
inequalities, spatial practices and staff and students’ participation in higher
education.
Pauline Whelan has an interdisciplinary background spanning higher
education research, psychology and computer science and works at the
Centre for Health Informatics, University of Manchester. Her research
aims to identify and address inequalities across multiple domains, includ-
ing higher education and digital healthcare. Her research on widening
participation explores how processes of stratification intersect with educa-
tional policies.
List of Graphs
xv
List of Tables
xvii
CHAPTER 1
Marion Bowl
Introduction
It is widely acknowledged that higher education across much of the
capitalist world has become increasingly marketised (Slaughter and
Leslie 1997; Ball 1998; Canaan and Shumar 2008; Brown 2011; Brown
and Carasso 2013; Marginson 2013; McGettigan 2013). Although the
existence of market-like activities in universities has been longstanding,
what has brought the issue of marketisation to the fore in current
debates around higher education is the global reach of the assumptions,
language, policies and practices of the market and the extent to which
they have impinged upon almost every aspect of universities’ purpose
and functioning. Since the 1970s, higher education has been influenced
and re-shaped by neoliberalism, which advocates the application of mar-
ket principles to areas which were formerly regarded as being in the
M. Bowl (*)
School of Education, University of Birmingham, Birmingham, UK
e-mail: m.bowl.1@bham.ac.uk
1
© The Author(s) 2018
M. Bowl et al. (eds.), Equality and Differentiation in Marketised Higher
Education, Palgrave Studies in Excellence and Equity in Global Education,
https://doi.org/10.1007/978-3-319-78313-0_1
2 M. BOWL
public domain. And while there are differences in view over the extent
to which higher education operates as a ‘pure’ market or a ‘quasi-mar-
ket’ (Bartlett and Le Grand 1993; Agasisti and Catalano 2006), or
whether it simply displays ‘market-like’ features, the reality of marketi-
sation is beyond dispute, and its impact on higher education institutions
(HEIs), their staff and students—and the relationships between them—
has been profound.
The UK government’s 2016 policy pronouncements on higher educa-
tion (DBIS 2016), published as we met together to begin the process of
producing this book, highlight a question at the heart of our discussion—
is it possible (beyond the realms of political rhetoric) to reconcile policies
which seek to bring ‘free market principles’ to bear on the higher educa-
tion sector, with a system which is open to all who wish to and have the
ability to take advantage of it?
We have gone from a higher education system that serves only a narrow band
of people, to a broader more diverse and more open system that is closer than
ever to fulfilling Lord Robbins’ guiding principle that higher education should
be available to all who are qualified by ability and attainment to pursue it.
(DBIS 2016: 7)
Competition between providers in any market incentivises them to raise their
game, offering consumers a greater choice of more innovative and better qual-
ity products and services at lower costs. Higher Education is no exception.
(DBIS 2016: 8)
a means of social co-ordination whereby the supply and demand for a good
or service are balanced through the price mechanism. Consumers choose
between alternatives on offer on the basis of perceived suitability (price,
quality, availability). (Brown in Molesworth et al. 2011: 11)
Thus they assist the concentration of prestige and wealth in the few
‘top’ universities. They legitimise inequitable distribution of research and
other resources and support the stratification of the student body, by con-
signing students with the least economic, social and cultural capital to the
least prestigious institutions. And, Roger Brown (2011: 30) concludes,
having weighed the pros and cons of marketisation:
Given the difficulties in comparing quality, as well as the market and political
power wielded by the top-ranked institutions and the constituencies they
serve … one seemingly inevitable corollary of marketisation is a greater strat-
ification, as elite institutions seek to differentiate themselves as ‘world class’.
(Brown 2011). This in turn may put existing generalist providers at risk,
as the loss of more profitable areas of provision places less profitable
disciplines in jeopardy. The overall impact of this, as Brown suggests,
could be less, rather than greater diversity. Third, ‘cut price’ providers may
struggle to survive. Since they are likely to carry less ‘academic capital’
(Gale 2011) than more expensive and prestigious institutions, they may be
less attractive to students with the most economic capital at their disposal.
Less wealthy students are the most likely to be drawn towards the least
well-resourced and least financially stable parts of the sector. The overall
impact of this may be predicted: a loss of diversity overall, but increased
differentiation—and greater inequality in provision between the relatively
advantaged and the less advantaged. One of the central messages of this
book, therefore, is about the importance of interrogating claims for the
efficacy of a differentiated market as a vehicle for greater diversity and
choice, and of exploring the contradictions and unintended consequences
of marketising policies. Whatever the rhetoric to the contrary, the equality
question—diversity and choice for whom?—is also raised by marketisation.