Marketing presentation

Presented by:
Anuj Chaudhary
Abhishek rajan
Ayush singh
Shubham grover
Ekansh jain
Rahul gupta
 CARRY EASE
This product is basically an
portable bag which could be
converted into the desk and
could be used for the laptop
carrying.
The added feature along with
this is waterproof coating
attached to it.
Segmentation:

Being use of the waste card boards in

the manufacturing of such bag/desk
it costs very less and the feature of
easy foldability it makes the product
differ in the terms of the (laptop desk
/school bags) which are present in
the market.
Targeting:
target aThe main udience for this product would be
 NGO’s of the children
 primary schools in the rural areas where there is no
arrangement of the furniture to make the student
settle down and study.
 Even the people who want to have the portable
laptop desk.
Positioning:

Being the one of cheapest product in the market

with the feature of waterproof coating makes the
product different from what other competitors in
the market are trying to lookout for .
 SWOT Analysis
Strength
 Low proce
 Environment friendly
 Low resource consumption
 Less garbage in the society

Weakness
 Unavailability of machinery
 Consumer may not accept thes product if we do not market it accordingly
 Less advertising efforts
Opportunities
 Increasing awareness of hazards of plastics.
 Basically our product is lower in price than others
 Less competitors
 Purchasing power of the people will be increased so they will favor our
product

Threat
 Firms may react on this establishment and may negatively affect our
profitability and sustainability.