GETTING BCS TO THE Social Media Proposal

MASSES Submitted by Swayam Singh

CORE THOUGHT
1. Original content sells
2. Content generation should be monitored, but not regulated
3. BCS awareness must be spread organically using content which is
original and relevant
4. Concerted campaign targeting the most politically active
colleges/universiti9es across India and indeed in the APEC region
as well.
Objectives

National Outreach Strategy

Indian Cities To Be Covered

International Outreach Strategy

Interaction Process
TABLE OF
Logistics Trail
CONTENTS
Team + Timelines

Questionnaire

Projected Outcomes
OBJECTIVES
Viral Content On Latest News:
Generate & Create: Organic
Commenting On Relevant Current
Viewership And Subscription For The
Topics Relating To
BCS Event On All Social Media Handles
Politics/Economics/Law/Society.

Sustainable Model: Creating A

Structure Which Will Become Self
Sufficient And Eventually Create Its Costless Advertisement: Spread
Own Content Without Much Input From Awareness About BCS, MITWPU,
Us And Which Will Generate Interest MITSOG To The Students We Interact
And Spur Debate Year Long, Not Only With.
For The 10th BCS But Also For The 11th
BCS.
OBJECTIVES
Establish a Connect :
Contacting student leaders of
Conducting Interviews :
selected universities and
Questioning students on the
requesting a place, time and
selected BCS session questions
the presence of at least 30
to generate video content
students for us to interact with
for a ‘BCS on the road’ event

Sharing of Knowledge :
Distributing said videos to
student leaders and to our
handlers for its to proliferate
organically.
Recognition : Felicitation of
student leaders at the hands of
BCS state coordinators

Double Win : Making posts

viral through the social network
handles of MITWPU students as
well as the students of the
institutes we visit
Reaching out to at least 25 higher education institutes throughout India using dedicate teams of students from across MITWPU.

Ensuring the students create the content we desire by working under our direction and guidance.

Content will be based on questions asked pertaining to the sessions of the 10th BCS.

Asking the interviewed individuals about the grand event occurring in Feb2020 in Delhi.

Educating them about the aim of BCS and why it is important to our democracy.

Getting positive feedback about BCS from them for the use by various social media handles.

NATIONAL OUTREACH STRATEGY

CITIES TO BE
COVERED
Delhi Pune Nagpur

Kolhapur Mumbai Kolkata

Chennai Bengaluru Hyderabad

Aligarh Varanasi Lucknow

Phagwara Cuttack Trivandrum

INTERNATIONAL OUTREACH
STRATEGY
Touring 5 nations in the APEC region namely Malaysia,
Touring Singapore, Thailand, Indonesia and the Philippines with a
target university in each country.

Informing the students there of India’s democratic process

and the necessity to have conclaves such as the BCS in
Informing order for us to be able to mould our future political
leaders

Selecting 5 students from each university we visit to be

Selecting part of an International Delegation which visits the BCS

Creating goodwill and fomenting relations between those

Creating institutes and MITWPU
INTERACTION PROCESS
Interviewing students in
campus/around campus by Interviewing prominent Holding panel discussion
asking their opinions about local youth leaders in an with students, calling it ‘BCS
BCS Session related issues informal setting about on the Go!’
and then educating them pertinent issues
about BCS.

Distributing BCS pamphlets,

Numerous photographs with MITWPU and MITSOG
important individuals brochures to each institute
holding BCS memorabilia we visit and collating the
photos that are generated.
THE LOGISTICS TRAIL
The current model that we foresee to be able to handle the social media task as well as
post production for the numerous videos that we will produce is :

4 TEAMS COMPRISING OF THE FOLLOWING

Anchor: Apart from being brand
ambassadors of MIT-WPU, they will be
responsible for conducting the sessions
and for spreading awareness about BCS
within the college/university they are
assigned to.
Videographer: Responsible for the
equipment as well as for shooting
the video including sound.
Handler: Handling the crowd and
charged with facilitating the on
spot demands by the anchor,
videographer as well as the
authorities concerned. This
individuals will be our point man
for each team.
 Equipment per team

• 1 Video Camera
• 1 cordless mike
• Tripod
• 1 LED light 500
LOGISTICS TRAIL •
•
1 Headphone
1 Laptop for saving/editing data
(CONTINUED)
1 Control team of 3 members

• Content creator/anchor/producer
• Director/editor/producer
• Photographer/videographer
TIMELINES
1. National tour to start by 16th December and
conclude by 6th January
2. International tour to start by 13th January and
conclude by 22nd January
3. The best performers from the National Teams
will be selected for the international team.
QUESTIONNAIRE FORMAT
Learn before you How much importance should be given to celebrity statements about pressing issues
lean: Following such as economics, politics, etc?
social media and
celebrities The importance of social media in today’s day and age.
The economic link between celebrities and social media.
People’s thoughts vs expert opinions.
Class to caste or How important is caste?
caste to class?
Where are we really
moving? Is there a reason for construing class as coming from caste?

In realpolitik, can India be free from caste or is that an intellectual fallacy?

Combating What constitutes a terrorist?

Terrorism,
Insurgency and
Naxalism: Causes Is it time of naxalism to throw away its revolutionary garb and join the Indian
and Challenges democratic process?
Insurgency, is it due to underlying inequalities or simple avarice?
QUESTIONNAIRE FORMAT
Leaping to a USD 5 The pros and cons of our present economic policy
trillion economy:
Chances and
challenges Is red-tapism truly gone?

Free market economy vs socialistic economy: from an Indian perspective

A billion and still Sociological issues faced with a huge population such as ours Is it worthwhile to have
growing: the world’s largest pool of under 30 people?
The environmental cost of gearing up a billion people to an acceptable societal
platform.
The religious impediments faced by the Hum 2 Hamare 2 policy.

Has hum 2 Hamare 2 truly worked?

QUESTIONNAIRE FORMAT
Can young India rise Socialism or free market? Which will aid us in this pursuit.
to zero hunger, zero
poverty by 2030? The definitions of poverty, which should we adhere to?

Why is one of the most powerful nations in the world facing issue pertaining to hunger and
poverty?
India and emerging The rise of India on the world stage is coming at what costs?
world order?
The geopolitical capital of India.

The unheard of world power, India, Israel and Japan; an unbeatable nexus.

India in the mirror: A The rise of a humble nation through international eyes
timeline of 7 decades
and India’s political Are we heading towards prosperity or Armageddon?
journey, a celebration
of democracy or of a
barely concealed
oligarchy?
 Politics
• Nepotism or right wing nationalism? (Addressing the biggest flaws of the political
policy as evinced by the INC and BJP)
• Inclusivity at the cost of identity? (Addressing the issues faced by the minorities as
well as the majority)
• Horse trading, is it democratic or not?
• Is the Indian model of democracy heading towards a feudalistic approach?
Commerce and Economics

PERTINENT
• The GST, boon or bane?
• Should politicians dictate economic policy or should economists?
• Is right wing politics harming or aiding foreign investment in India?

TOPICS OF • Are we moving towards the west’s capitalistic economic model or are we
strengthening our inclusive economic model?
Society and Sociology
DISCUSSION • India and caste, a deep relation and its ramifications.
• The urban-rural divide in India.
• Are the uber rich, the new top caste in India?
• Can multiple religions, ethnicities and languages truly co-exist to make a
progressive nation?
Law
• The legal ramifications of the abrogation of article 370.
• Legality vs justice, what is the ramifications of the Ayodhya dispute.
• The NRC from a strictly legal perspective.
• Is our judiciary capable enough to handle the volume of cases as well as the new
India dynamics?
PROJECTED OUTCOMES
Organic Awareness About BCS
To Be Spread
Student Interactions To Lead To
Enhanced Curiosity About BCS
Creating Huge Interest By The
Time Of The BCS Conclave In
Delhi
Videos With Good And
Original Content About BCS To
Go Viral
Gamification Of This Process
To Ensure The Participation Of
Individuals And To Use Their
Own Social Media Outreach
To Spread The Word About
BCS, MITWPU And MITSOG
Creation Of A Self Sustaining
System That Will Serve For
The Propagation Of The BCS
Conclaves After This One
THANK YOU!