QUALITATIVE RESEARCH

Its Kinds, Characteristics,

Uses, Strengths, and
Weaknesses
 Characteristics of a Qualitative Research
1.Human understanding and
interpretation.
2.Active, powerful, and forceful.
3.Multiple research approaches and
methods.
4.Specificity to generalization.
5.Contextualization.
6.Diversified data in real – life
situations.
7.Abounds with words and visuals.
8.Internal analysis.
 Types of Qualitative Research

1.Case Study
2.Ethnography
3.Phenomenology
4.Content and Discourse Analysis
5.Historical Analysis
6.Grounded Theory
Advantages or Strengths of
Qualitative Research
1.It adopts a naturalistic approach to
its subject matter, which means that
those involve in the research
understand things based on what
they find meaningful.
2.It promotes a full understanding of
human behavior or personality traits
in their natural setting.
3.It is instrumental for positive societal
changes.
4. It engenders respect for people’s
individuality as it demands the
researcher’s careful and attentive stand
toward people’s world views.
5. It is a way of understanding and
interpreting social interactions.
6.It increases the researcher’s interest in
the study as it includes the researcher’s
experience or background knowledge in
interpreting verbal and visual data.
7. It offers multiple ways of acquiring and
examining knowledge about something.
Disadvantages or Weaknesses of
Qualitative Research
1.It involves a lot of researcher’s
subjectivity in data analysis.
2.It is hard to know the validity or
reliability of the data.
3.It is time – consuming.
4.It involves several processes, which
results greatly depend on the
researcher’s views or interpretations.