Division of Bacoor City

Senior High School Dulong Bayan

OVERVIEW OF
QUALITATIVE RESEARCH

DR. DOMINGO S. SAGNIP JR.

Master Teacher II
Practical Research I

Senior High School Dulong

Bayan
 LEARNING OBJECTIVES
At the end of the lesson, the students should be
able to:
1. Demonstrate understanding of the nature
of qualitative research.
2. Describe the characteristics of qualitative
research.
3. Identify the different types of qualitative
research.
Senior High School Dulong
Bayan
Qualitative research is a type of
research that puts high value on
people's thinking or point of view
conditioned by their personal
traits. It uses words rather than
numbers as the unit of data
analysis.
Qualitative research usually
takes place in social sciences,
politics, economics, humanities,
education, psychology, nursing,
and all business-related subjects.
1. It focuses on human
understanding and
interpretation.
2. It is active, powerful, and
forceful.
3. It has multiple research
approaches and methods.
4. It follows the discussion
5. It contextualizes an
individual's life.
6. It diversifies data in real-life
situations.
7. It is presented in words
and visuals.
8. It uses internal analysis.
 ADVANTAGES
1. It adopts a naturalistic
approach to its subject
matter.
2. It promotes a full
understanding of human
behavior in its natural setting.
3. It is instrumental for positive
societal changes.
 ADVANTAGES
4. It engenders respect for
people's individuality as it
demands the researcher's
careful stand toward people's
world view.
5. It is a way of understanding
and interpreting social
interactions.
 ADVANTAGES
6. It increases the researcher's
interest as it includes the
researcher's background
knowledge in interpreting
verbal and visual data.
7. It offers multiple ways of
acquiring and examining
knowledge about something.
 DISADVANTAGE
S
1. It involves a lot of
researcher's subjectivity in
data analysis.
2. It is hard to know the validity
or reliability of the data.
3. Its open-ended questions
yield “data overload” that
requires long time analysis.
 DISADVANTAGE
S
4. It is time-consuming.
5. It involves several processes,
which the results greatly
depend on the researcher's
views or interpretations.
Case Study
It involves a long-time
study of a person, group,
organization, or institution.
It seeks to find answers to
why such thing occurs to
the subject.
Ethnography
It is the study of a particular
cultural group to get a clear
understanding of its
organizational set-up, internal
operation, and lifestyle.
Phenomenology
It is the study of how people
understand their experiences
with the death of their loved
ones, care for handicapped
persons, and friendliness of
people.
Content and Discourse
Analysis
It requires an analysis of
the substance or content,
and/or the language structure in
the medium of communication
used by a person, group,
organization, or institution.
Historical Analysis
It is the examination of primary
documents to
understand the connection of past
events to the present time.
Grounded Theory
It takes place when you discover a
new theory based on the data
collection and analysis, or
through observation that applies
to your current study.
 IN DIFFERENT AREAS
OF KNOWLEDGE
Soft Sciences
Qualitative research is normally used
in soft sciences such as Business,
Education, Anthropology,
Economics, Philosophy, Politics,
History, Law, Counselling, and other
social science subjects. (Babbie,
2013)
 IN DIFFERENT AREAS
OF KNOWLEDGE
Humanities
Qualitative research is also used
in the field of Human-
ities such as Fine Arts, Music,
Literature, Drama, Dance, and
other artistically-
inclined subjects.
THANK YOU!!!

Special thanks to
JEFF FLORINO for
the powerpoint
design!