The Longest Pizza Contest

DEPARTMENT SALAD BAR

BUY 1 FRIED CHICKEN JUMBO
GET FREE RICE - COMPETITION

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

1. Current Situation

2. Objective & Definition

3. Merchandise

4. Asset

5. Human

6. Timetable

7. Regulation

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION FINANCIAL SITUATION

OBJECTIVES

MERCHANDISE

ASSET
 The Sales of Fried Chicken Jumbo on February
HUMAN 2007 is minus 17.45 % compare to Feb 2006,
where we have 9 additional stores in 2007.
TIME TABLE

REGULATION

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION FINANCIAL SITUATION

OBJECTIVES

MERCHANDISE

ASSET

HUMAN

TIME TABLE

REGULATION

 As we can see, most of the best Top 10 come from

outside of Jakarta. Why the best 10 stores comes of
Jakarta sell less Fried Chicken compare to Others??
The Longest Pizza Contest February 2007 - EDU
The Longest Pizza Contest

CURRENT SITUATION MERCHANDISE

 We already Have the Standard Recipe and
OBJECTIVES Standard ingredients since March 2006, but Only
BJS that use the raw material consistently since
MERCHANDISE they opened the store on June 2006 until today
 BJS is Number 2 National in Deep Fried Family
ASSET
and Number 3 in Fried Chicken Jumbo.

HUMAN  The Purchase Value of BJS is 4.5 – 5 Million/

Month to purchase the Raw Material and BJS
Has NO PROBLEM in term of Margin by using it.
TIME TABLE
 THIS FACT SHOWED US :
REGULATION  REDUCING THE QUALITY WILL REDUCE THE
SALES
 MANY STORES DO NOT USE THE STANDARD
FLOUR AND CHOSING TO

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION OBJECTIVES:

OBJECTIVES To Boost the sales by tasting
and animation
MERCHANDISE
To provide good quality of
ASSET
Fried Chicken and standard
HUMAN consistently for the customer
TIME TABLE

REGULATION

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION MERCHANDISE

1. ASSORTMENT :
OBJECTIVES
 FRIED CHICKEN JUMBO
MERCHANDISE
2. MECHANISM :
ASSET  BUY 1 FRIED CHICKEN JUMBO GET 1 FREE
RICE
HUMAN 3. PROMO PERIOD :

TIME TABLE
 13 -15 APRIL 2007
 PROMO PRICE :
REGULATION
 RP. 5.900/ PCS

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION BEST PRACTICE

 DEPOK • Depok sell
OBJECTIVES more than
1.000 PCs in
MERCHANDISE 3 days
• Over come
ASSET
the sales of
Medan Fair in
HUMAN
15 days sales
TIME TABLE

REGULATION

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION
ASSET
OBJECTIVES
 ASSET REQUIRED :
MERCHANDISE  1 Bain Marie or 1 working table : to
put the display
ASSET
 1 working table with glass/ acrylic
cover : to do the animation (cooking
HUMAN
demo in front of customers)
TIME TABLE

REGULATION

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION HUMAN

 Personal required to run this animation
OBJECTIVES
properly :
MERCHANDISE  4 Persons :
 1 for Frying the Chicken in the
ASSET
Kitchen
HUMAN  1 for Do the animation by frying
the tester in front of customer
TIME TABLE using the portable fryer

REGULATION
 1 for Announcer
 1 for Serving the customer

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION TIME TABLE

OBJECTIVES  Animation Period :
MERCHANDISE  Date : 13 – 15 April 2007
ASSET
 Time : 11:00 – 20:00
HUMAN

TIME TABLE

REGULATION

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION
Regulations
1. The Stores are divided into 3 categories (based of the
OBJECTIVES
Sales Rank) :
 Big Store (A)
MERCHANDISE
 Medium Store (B)
ASSET  Small Store (C)
2. There will be 3 winner, representing from each of those
HUMAN 3 categories.
5. The winner will be determined based on these following
TIME TABLE procedures :
1. Only those who are using the standard raw
REGULATION
material that can follow this contest :
 Regular Marinated Flour & Crispy Mix Batter
Breader from PT. Diva Mitra Boga Tama

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION
Regulations
1. The Stores are divided into 3 categories (based of the
OBJECTIVES
Sales Rank) :
 Big Store (A)
MERCHANDISE
 Medium Store (B)
ASSET  Small Store (C)
2. There will be 3 winner, representing from each of those
HUMAN 3 categories.
3. Every Stores must follow the Standard Recipe and
TIME TABLE using the proper raw material :
 Regular Marinated Flour & Crispy Mix Batter
REGULATION Breader from PT. Diva Mitra Boga Tama
 Those who do not use the right raw material
will be disqualified
4. The winner will be determined by :
 THE HIGHEST SALES ACHIEVEMENT

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

CURRENT SITUATION
Regulations
OBJECTIVES 5. MD will announce the winner on the next day
through Lotus Notes.
MERCHANDISE 6. For the Jabodetabek Store, reward can be collect
in the HO, while for the outside Jabodetabek
ASSET Store, MD will deliver for them.

HUMAN 7. The reward is CASH MONEY :

• For A Stores : Rp. 1.000.000
TIME TABLE
• For B Stores : Rp. 750.000
REGULATION • For C Stores : Rp. 500.000

The Longest Pizza Contest February 2007 - EDU

The Longest Pizza Contest

ARE YOU
THE
WINNER?

The Longest Pizza Contest February 2007 - EDU