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  • Elements and Characteristics of A Trend

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    Cherrielyn Lawas
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    This document discusses elements and characteristics of trends. It identifies megatrends and microtrends as two types of trends and provides examples of Facebook and Twitter. It also discusses trendspotting as attempting to see the future in the present. Trend analysis is defined as collecting information to spot patterns or trends. Key characteristics of trends mentioned include innovation by bringing something new, brand consistency, versatility for different weather, and simplicity.

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    Characteristics

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    This document discusses elements and characteristics of trends. It identifies megatrends and microtrends as two types of trends and provides examples of Facebook and Twitter. It also discusses trendspotting as attempting to see the future in the present. Trend analysis is defined as collecting information to spot patterns or trends. Key characteristics of trends mentioned include innovation by bringing something new, brand consistency, versatility for different weather, and simplicity.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views14 pages

    Elements and Characteristics of A Trend

    Uploaded by

    Cherrielyn Lawas
    This document discusses elements and characteristics of trends. It identifies megatrends and microtrends as two types of trends and provides examples of Facebook and Twitter. It also discusses trendspotting as attempting to see the future in the present. Trend analysis is defined as collecting information to spot patterns or trends. Key characteristics of trends mentioned include innovation by bringing something new, brand consistency, versatility for different weather, and simplicity.

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    © All Rights Reserved
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    of 14

    ELEMENTS AND CHARACTERISTICS

    OF A TREND
    MEGATREND
    MICROTREND
    EXAMPLES

    FACEBOOK

    TWITTER
    TRENDSPOTTING

     Attempting to see the future in the present


    Trend Analysis
     Is the widespread practice of collecting
    information and attempting to spot a
    pattern, or trend in the information
    Characteristics of Trends
    INNOVATION
     be sure to bring something new to the
    table
    What’s Next??

    BRAND CONSISTENCY
    Hmmmmm..What
    am
    I going to wear?
    Its cold Outside.

    OUTWEAR ABILITY
    L IT Y
    TI
    VE RSA
    SIMPLICITY

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