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  • Shannon

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    Raphie
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    The document describes Shannon and Weaver's basic communication model which involves a sender encoding a message, transmitting it through a channel where it can be affected by noise, and a receiver decoding the message. It also discusses types of noise that can occur during communication and the decoding process of reception, recognition, attention, understanding, evaluation, and feedback.

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    Shannon and Weaver's Communication Model

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    shannon

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    The document describes Shannon and Weaver's basic communication model which involves a sender encoding a message, transmitting it through a channel where it can be affected by noise, and a receiver decoding the message. It also discusses types of noise that can occur during communication and the decoding process of reception, recognition, attention, understanding, evaluation, and feedback.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    9 views5 pages

    Shannon

    Uploaded by

    Raphie
    The document describes Shannon and Weaver's basic communication model which involves a sender encoding a message, transmitting it through a channel where it can be affected by noise, and a receiver decoding the message. It also discusses types of noise that can occur during communication and the decoding process of reception, recognition, attention, understanding, evaluation, and feedback.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    COMMUNICATION MODELS

    Shannon and Weaver


    BASIC MODEL
    Encoding Decoding

    MESSAGE
    noise
    SENDER RECEIVER

    FEEDBACK
    TYPES OF NOISE
    • Physical

    • Emotional

    • Psychological
    DECODING MODEL

    • Reception
    • Recognition
    • Attention
    • Understanding
    • Evaluation
    • Feedback
    BASIC MODEL
    Encoding Decoding

    MESSAGE
    noise
    SENDER RECEIVER

    FEEDBACK

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