Understanding Stakeholders (Stakeholder Analysis)

Power or
Role (Related to Interest
Stakeholder Involvement Impact Influence Engagement
project) (H/M/L)
(H/M/L)

Communicate regularly, but

Director of Makes high-level decisions; Wants the project to succeed.
Project sponsor H M not daily. Ask questions and
Product serves as team resource No resistance.
give updates.

Knowledge of website design Invested in the project as a

Landscape &
Project team and plants; strong team member. Possible Communicate daily as
Website H H
member relationships with OG resistance if Landscape project team member
Designer
employees Designer role is affected.

Some highly interested; others

Existing Clients Office Green Can give feedback on the less so. Resistance only if Communicate as needed to
M M
and Employees customer customer experience Plant Pals affects main product inform and get feedback.
line.

Little impact at present. Project

Not directly involved. Keep
Office Green’s Secondary could affect their investment if
Financial support M L updated on progress and
Investors stakeholder it affects Office Green’s
performance.
performance.

Not directly involved, but

Office Green Office Green Answers questions about the Little impact on their role. No
L L should be updated before
Receptionist employee service after launch resistance.
launch
 Prioritizing Stakeholders (power grid)
high
Keep satisfied (high priority) Director ofManage closely (high effort)
Drag each Product
stakeholder’s box to Landscape &
Website Designer
the appropriate place
on the power-interest
grid

OG
Power

Investors
Clients &
med Employees
Monitor (minimum effort) Show consideration

OG
Receptionist

low
low med high
Interest