Garware Institute of Career Education and Development

Media Planning and Buying

Assignment No.1

MOIN SHAIKH
Kanakia Spaces Realty Mumbai Established in
1986, Kanakia Spaces Pvt. Ltd. is the flagship
real estate development company of the
diversified Kanakia Group. Having delivered
over 13 million sq. ft. of commercial, residential,
entertainment, education and industrial spaces, it
has earned a distinct reputation as one of the
India’s premium developers and is rated as one of
the top 10 Real Estate development brands. It has
been honored with several prestigious awards like
CNBC Awaaz CRISIL CREDAI Real Estate
Award, Commercial Property of the Year,
International Property Award, MCHI Property
Award, etc. And Kanakia Paris won the Best
Themed Project of the year at the Estate Awards
2015, Rated amongst top 6 brands in ET Best
Realty Brand’s 2015.
Upcoming project
BKC
Kanjurmarg
Panvel
Powai
Bandra
Andheri
CARPET AREA
 Reasons of Exhibition
1.kanakia participate at the expo primarily to generate buzz and innovation of its
minset about their most recent and forthcoming project in a variety of industries.
2.kanakia attempt to create structure that become a benchmark in spaces.(as
international)
3.kanakia wants to build a better community for a better tomorrow. In this
effects we consistently focus on 'Quality & Innovation ' & keep easy to exceed
customer satisfaction.
4.To gather everyone involved in the project in one location and produce their
brand's visibility and expand its reach.
Advertising Poster of Homethone
 Media Strategies
◦ Promoting their brand's on instagram ,Facebook,Youtube, LinkedIn and Twitter as it consider
digital promotions
◦ kanakia promote promote their brand on both medium offline and online.
◦ Other promoting materials include newspapers, pamphlet,magzine's and brochures platforms.
◦ Kanakia also promotes on tv news by the expert marketing influencer, by posting reel's related
on Instagram.
◦ Exibition, events, to make offline interactive promotion.
◦ Banner promotion in offline mode as well web banner ad is a form of advertising on the World
wide delivered by kanakia group
 Media paling

Holding poster Newspaper ad

Social media Ad Festival ad
 Target Audience
◦ The target audience of kanakia indudes working innovation, professionals,
guarantee of fair practices, clear vision of perfection, creativity.
◦ To keep upgrading their standards; adopt absolute transparent relationship with
their customers.
◦ Offering premium Residences, offering a wide range of Amenities.
◦ Maintaing core values such as customer First, Team work, integrity, Discipline.
THANK YOU!