How Did

Inudtry
Begin and
Develop
Brief History and
Development
 Learning Objectives
After this lesson, the learner is expected to:

1. explain how the exhibition sector flourished;

2. explain how the convention sector
developed; and
3. explain how the Philippines developed as an
event/MICE destination.

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 Archeologists have
found evidences proving the
existence of areas where
primitive people gathered to
discuss common interests,
like plans for hunting, wars,
rituals, and tribal
celebrations (Montgomery
and Strick 1995).

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Exhibitions
Exhibition
There have been
exhibitions even in the old
times. Traveling traders
would show their goods in
city streets and bring goods
with them to the next city
that they would visit This
way, they brought with them
information from foreign
lands which attracted people.

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The Great Exhibition (1851)

First World Fair

London, England
1851
6 million visitors
17,000 exhibitors

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The Great Exhibition (1851)

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Exhibition of the Industry of All Nations
“New York Crystal Palace”
1853
5,000 exhibitors
Was caught fire in 1957

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 “Eiffel Tower”
Paris
For 1889 Exposition
Universelle

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 First Ferris
Wheel
For the World
Columbian
Expo in
Chicago in
1893

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 World’s Fair 1970
Oasaka, Japan
"Progress and Harmony
of Mankind”

First world exposition

held in Asia

64 million paying
visitors and US$30
million net profit
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World Expo 2005 in
Aichi, Japan

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World Expo 2008 in
Zaragoza, Spain

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World Expo 2010 in
Shanghai, China
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 World Expo
2012 in
Yeosu, South
Korea
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 World Expo
2015 in Milan,
Italy
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 “
Philippines won the bid for a BlE-
recognized expo in 2002 but was
cancelled due to the political events that
occurred around that time.

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● The greater the exposition, the more
potent its influence is upon the future.
● International fairs exhibit the dreams
as well as the realities of the world at
the time they are held.

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● They have changed through time but they
continue to reflect the evolution of man’s
needs

● The same is true for exhibitions; however,

compared to expos, exhibitions are on a
much smaller scale and with specialized
focus, such as travel products, agriculture,
construction, medicine, etc.

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Meetings and
Conventions
Congress on
Vienna
1814-1815 46
Forum in Rome

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Rostra in Rome

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Comitium in Rome

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First Convention Bureau in Detroit
1895

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 1914
THE WORLD'S LARGEST ASSOCIATION OF
CONVENTION AND VISITORS BUREAUS
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MICE in the
Philippines
 Manila became the first
International meetings destination
in Southeast Asia when it hosted
the International Monetary Fund
(IMF) Meeting in 1976 at the then
newly inaugurated Philippine
International Convention Center
(PICC).

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 Philippine International
Convention Center (PICC)

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 In line with .these developments, the Philippine Convention Bureau
(PCB) was created in the same year by virtue of Presidential Decree
(PD) No. 867.

The PCB was a government agency which was transformed into a

government-owned non-stock, non-profit corporation two and a half
years later under PD 1448.

In July 1987, PCB was reorganized and renamed Philippine Convention

and Visitors Corporation (PCVC) through Executive Order (E0) 120A,
with E0120 mandating the reorganization of the Department of
Tourism (DOT) to which PCVC was made an attached agency.  
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 The word ”and visitor” was added to PCVC's names; embody its
expanded role from an agency in charge of marketing the Philippines
as a MICE destination to become the marketing arm of the
Department of Tourism.

Functions of PCVC and CVBs are discussed in the next chapter.

With the passage of the Republic Act 9593 or the Tourism Act of 2009,
PCVC was reorganized and renamed as the Tourism Promotions Board
(TPB).
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Today, "although our neighboring Southeast Asian
countries have overtaken us it terms of MICE-
related developments, Philippine MICE
professionals are doing their best to keep the
industry afloat. The Tourism Act of 2009 likewise
builds on a better environment for public-private
partnerships in tourism.

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Thanks!
Any questions?

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