Professional Documents
Culture Documents
EDGAR S. JORDAN
Instructor
Objectives
1. Define the Descriptive Research;
2. Determine and discuss the characteristics of
Descriptive Research and its techniques;
3. Differentiate between Survey and Case
Study;
4. Discuss the advantages and disadvantages of
Survey Approach; and
5. Identify the methods of case study.
Reflection about Descriptive Research
• What is descriptive
research?
• Give an example of a study
pertaining to Descriptive
Research.
Definition of Descriptive Research
Manuel and Medel:
Descriptive Research describes “What is”
It involves: the description, recording, analysis,
and interpretation of the present nature,
composition or processes of phenomena.
The focus is on prevailing conditions, or how
a person, group, or thing behaves of functions
in the present.
Aquino’s Definition
It is a comprehensive,
complete, detailed, and in-
depth study and analysis of
an individual, institution,
group, or community.
Differences Between Survey and Case
Study
SURVEY CASE STUDY
The group surveyed is May involve & usually
usually large involves one person,
family, small group, or
small community.
Survey
makes possible the formulation of generalizations
because the sample has a high degree of representativeness.
Advantages of the Survey Approach over CS
Reveals
problems for which timely remedial measures
may be instituted.
The
instruments for gathering data are easy to
determine, construct, validate, and administer.
Types of Survey Technique
Total
population survey.
The entire population is involved in the survey.
Sample survey.
Only one sample or portion of the population in involved in
the survey.
Social survey.
The investigator researches on the attitudes and behaviors
of different groups of people.
Types of Survey Technique
School
survey.
This is used to gather data for and about schools and
to assess educational achievement and education itself.
Public opinion survey.
This is used to gauge the reactions of people towards
certain issues or persons.
Poll survey.
The respondents are asked if they are voting for a
certain candidate in an election.
Types of Survey Technique
Market
survey.
This is aimed at finding out what kinds of
people purchase which products, and how
packaging, advertising, and displaying affect
buying, prices and so on.
Evaluation survey.
The researcher looks back to see what has been
accomplished and, with a critical eye, evaluates
the results whether they are satisfactory or not,
with the end in view of making improvements.
Types of Survey Technique
Comparative
survey.
The results from two different groups,
techniques, or procedures are compared.
Short-term survey.
Data are collected over a period of weeks,
months, or even years but the period should be
less than five years.
Long-term survey.
Any survey conducted for more than five years .
Types of Survey Technique
Longitudinal
survey.
This is almost the same as the long-term
survey. (practice of economists)
Correlation survey.
Shows the relationship between two or more
variables, that is, how a variable varies with
another.
Case Study
Involves a comprehensive and extensive examination of a
particular individual, group or situation over a period of time.
(Mckee and Robertson, 1975).