Chapter 2

Adapting to Your Audience:

Being Sensitive to
Audience Needs

Chapter 10 - 1
 Practice Etiquette
• Respect – be considerate, thoughtful
• Diplomacy – maintain harmony and
peace interact with someone which
can avoid quarrel
• Tactfulness – being firm

Chapter 5 - 2
Positive Emphasis

•Avoid Negative Language

•Substitute Euphemistic Terms
Chapter 5 - 3
 Euphemistic Terms

A polite expression used in place of

words that are unpleasant to hear.

Substitute harsh/offensive words…

Replace harsh rude words

Chapter 5 -
 Euphemistic Terms
 Passed away- he died recently.

Departed – we remember our dear departed friend

On the streets- homeless

Senior citizen-old man, elderly person…

Special children-children with learning difficulties

Letting someone go-dismissal

Powder my nose - I’m off to powder my nose

Chapter 5 -
Bias-Free Language
• Gender - salesperson
• Race – Darkie(Darlie)
• Ethnicity – perception, exp:Chinese
love to gamble but not all, must not
stereotype
• Age – elderly people (hearing
difficulties)
• Disability – deaf & dumb (not good
phrase)

Chapter 5 - 6
 Adapting to Your Audience:
Building Strong Relationships

Chapter 5 - 7
Establish Credibility

Honesty Objectivity

Awareness Expertise

Chapter 5 - 8
Establish Credibility

Have to be neutral

Awareness Expertise
- information must be up to - Convince audience
date
or client

Chapter 5 - 9
Establish Credibility

Endorsements Tactful- must be firm (cannot

- in your documentation or report the changes the data shares)
points with citation and references
-

Confidence
-eye contact and also body
language

Chapter 5 - 10
Establish Credibility

Endorsements Tactfu
l

Confidence

Chapter 5 - 11
Adapting to Your Audience:
Controlling Style and Tone

Chapter 5 - 12
 Conversational Tone
• Don’t confuse texting and writing

• Avoid stale and obsolete language

Use appropriate language

• Avoid preaching and bragging 吹牛

Avoid over

• Be careful with intimacy and humor

Using joke or humour (not everyone understand
Chapter 5 - 13
 Plain Language
Read It!
Understand It!
Take Action!

Chapter 5 - 14
Use the Right Voice
Active
Passive

Direct Indirect
Diplomatic
Assertive
My staff was
I instructed my staff
instructed by
me
Chapter 5 - 15
Composing Your Message:
Choosing Powerful
Words

Chapter 5 - 16
 Selecting Words
• Correct Words

• Effective Words

Chapter 5 - 17
Understanding Words
• Denotation
• Connotation

Chapter 5 - 18
Understanding Words

•Denotation- Dictionary definition

Chapter 5 - 19
Understanding Words

•Connotation
- Associations that are
linked to certain words.
(more complicated)
-

Chapter 5 - 20
Denotation Vs. Connotation
Snakes
Legless creature Evil/danger
(reptiles)

Hollywood
Hub of US movie Celebrity,
industry

Chapter 5 -
Finding Precise Words

Powerful Familiar
Words Words

Clichés & Technica

Buzzwords l
Jargon
行话
Chapter 5 - 22
Finding Precise Words

Powerful Familiar
Words Words

Clichés & Technica

Buzzwords l
Jargon
Chapter 5 - 23
E-Mail Messages

Chapter 5 - 24
 Workplace E-Mail
•Availability of Alternatives
Disadvantages

•Indiscriminate Use

•Low-Value Messages
Chapter 5 - 25
 Workplace E-Mail
•Availability of Alternatives
Disadvantages

•Indiscriminate Use

•Low-Value Messages
Chapter 5 - 26
 Workplace E-Mail
•Accessing Messages
Advantages

•Sending Messages

•Scheduling Messages
Chapter 5 - 27
 Workplace E-Mail
•Accessing Messages
Advantages

•Sending Messages

•Scheduling Messages
Chapter 5 - 28
Instant Messaging and
Text Messaging

Chapter 5 - 29
Business IM Benefits

RapidRRaepsidponse
ReRdeudcuedceCdosts
Response Costs

Conversation Wide
ConAvseprseacti
o
t s nal Availabilit
y
Chapter 5 - 30
Business IM Benefits

RapidRRaepsidponse
ReRdeudcuedceCdosts
Response Costs

Conversation Wide
ConAvseprseacti
o
t s nal Availabilit
y
Chapter 5 - 31
Business IM Risks
• Security Issues
• User Authentication
• Logging Messages

Chapter 5 - 32
Business IM Risks
• Incompatibility
• Spim Messages
• Nonverbal Cues

Chapter 5 - 33
On the Spot Briefing: Assignment matters

Ch2a8pter 19
-