INTRODUCTION TO

MEDIA AND
INFORMATION
LITERACY
 COMMUNICATION
A process by which information is exchanged
between individuals through common systems or
symbols, signs, or behavior.
The process by which a message or information
is sent from one place or person to another, or the
message itself.
TWO BASIC TYPES OF
COMMUNICATION
NON-VERBAL
 Signs
VERBAL  Symbols
 Oral  Gestures
 Body Language
 Facial Expressions
 Written
 7 MAJOR ELEMENTS OF
COMMUNICATION PROCESS
1. SOURCE
The source is the person or thing attempting to share
information.
The only qualifications necessary for a source;

-an origin of information

-an ability to transmit this information, through
a channel, to a receiver.
2. MESSAGE
It is simply the information you want to
communicate.
3. ENCODING
It is the process of assembling the message into a
representative design with the objective of ensuring
that the receiver can comprehend it.
4. CHANNEL
A channel could be the paper on which words are
written, or the internet acting in the client-server
model that is allowing you to read these words right
now.
5. DECODING
This is where listening, and reading directions
carefully, make its claim to fame.
6. RECEIVER
Ultimately, the message is delivered to the receiver.
All these things will affect how the receivers decode
messages.
7. FEEDBACK
A better word might be “reaction” or “responses”
 MEDIA
Media is the plural form of medium, which
describes any channel of communication.

This includes anything from printed paper to

digital data and encompasses art, news,
educational content, and numerous other
forms of information.
 INFORMATION
Thecommunication or reception of
knowledge or intelligence.

Knowledge obtained from

investigation, study, or instruction.
 MEDIA LITERACY
The ability to access, analyze, evaluate, and
create media in a variety of forms. It aims to
empower citizens by providing them with the
competencies (knowledge and skills) necessary
to engage with traditional media and new
technologies.
 INFORMATION
The
LITERACY
ability to recognize when
information is needed, and to locate,
evaluate, and effectively communicate
information in its various formats.
 TECHNOLOGY
LITERACY
The ability of an individual, either
working independently or with others, to
responsibly, appropriately, and effectively
use technological tools.
 MEDIA AND INFORMATION
LITERACY
Media and Information Literacy recognizes the
primary role of information and media in our
daily lives. It lies at the core of freedom of
expression and information- since it empowers
citizens to understand the functions of media
and other information providers.
 TERMS AND
DEFINITIONS
PREFERENCE- The selection of something
over another or others.
HABIT- A recurrent, often unconscious pattern
of behavior that is required through frequent
repetition.
LIFESTYLE- a way of life or living of a
person or group.