Media and Information

SOURCES

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Media and Information Sources:

• Indigenous
• Library
• Internet 2
 What is
Indigenous?
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- Native, local,
originating, or
produced naturally in a
particular 4
Indigenous Knowledge

knowledge that is unique to a

specific culture or society; most
often it is not written down.
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Indigenous Knowledge
It is an unconventional source
of information. It is also known
as local knowledge.
Examples: Muyongs: Ifugao’s
Traditional Land-use Zoning 6
Indigenous Media
Define as forms of media
expressions conceptualized,
produced and circulated by
indigenous people around the globe
as ways of communication. 7
Indigenous Communication

Transmission of information
through local channels or forms. It
is a means by which culture is
preserved, handed down, and
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Forms of Indigenous Media

• Folk or Traditional Media

• Gathering and Social
Organizations
• Direct Observation
• Oral Instruction
• Records – may be written, 9
IMPORTANCE
Indigenous Media and Information

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 Indigenous media and
information are highly credible
because they are near the source
and are seldom circulated for
profit.
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Indigenous media are channels
for change, education, and
development because of its
direct access to local channels.

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Ignoring indigenous media and
information can result in
development and
education programs that are
irrelevant and ineffective.
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 LIBRARY
Media and Information Sources

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• What is a Library ?
• Why do you think every school has a
• library?
Do you still use library resources for
research?

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•4 Major Types of Library

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• Academic Library
• Public Library
• School Library
• Special Library
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Academic Library
-Serves College and
Universities

Public Library
- Serve cities and towns of all 18
School Library
-Serve students from Kinder to
Grade 12

Special Library
- are specialized environments, such
as hospitals, corporations, museums, 19
 INTERNET
Media and Information
Sources

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 The Internet is a global
computer network providing a
variety of information and
communication facilities,
consisting of interconnected
networks using standardized 21
 Evaluating Information Found on the
Internet
- Authorship
- Publishing body
- Accuracy and Verifiability
- Currency
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 Authorship
- It is critical to relate the ideas
you find at a site to a particular
author, organization, or business.
In this way, there is a degree of
accountability for any of the
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 Publishing Body
- Anyone with an Internet Service
Provider (AT&T, UP.net, NMU,
etc.) can put up a Web page. As a
result, you need to have some
idea whether the group claiming
responsibility for the information
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 Accuracy and Verifiability
- A source of information is known
to be scholarly when it provides
references to the information
presented. In this way, the reader
can confirm whether the
information is accurate or the 25
 Currency
- Some information is very time
sensitive. For example, a page
talking about the top rate Web
search engines in 1997 is going
to be horribly out of date in 2000.
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 Skills in Determining the Reliability of
Information
- Reliability
- Accuracy
- Value
- Authority
- Timeliness
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 “
Reliability
Information is said to be reliable if it can be
verified and evaluated.

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 “
Accuracy
Refers to the closeness of the report to
the actual data.

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 “
Value
Information is said to be of value if it
aids the needs of the user and help
improves making decisions.

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 “
Authority
Who authored or published the
information?
Is the source credible?
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 “
Timeliness
Reliability, Accuracy and value of information
may vary based on the time it was produced or
acquired. Information should be up to date to
be valuable.
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 SKILLS IN
DETERMINING SOURCES OF
INFORMATION

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 “
Check the Author
The author’s willingness to be identified
is a good indication of reliability.

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 “
Check the Date
Check the date of publication or of update.
While the information may be true, it may
not be reliable if it is outdated and may have
lost relevance.
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 “
•Check for Citations
• Reliable authors have the discipline of citing sources of their
information.

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 “
•Check the domain or owner
of the site or page
• The domains .edu and .gov are reserved for
• academic institutions and the government respectively. Information
from such sites are
• presented with caution and are usually well-grounded. Site owners
may have an agenda that
• affects the manner by which information is presented.
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 “
•Check the site design and the
writing style
• Credible sources take time to make their
information accessible and easy to comprehend.

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