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BRD201-MangementandOrganisations

BRD201-MangementandOrganisations

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Published by: lisaconnolly on May 20, 2008
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05/09/2014

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Section 3
Unit Title
Management and Organisations
Unit Code
BRD201
Programme
BA (Hons) Broadcasting (Sound Design, Post Production,Production)
Credits
10
Level
2
Unit Status
Mandatory Core
Contact Time
14
Access to Resources
2
Independent Study
84
Introduction
Broadcasting companies must serve their customers – the audience – and operate effectively in a commercial marketplace. This moduleintroduces students to the business skills needed to understand thatmarket as well as how organisations work both structurally andculturally.Students will undertake a challenging project to investigate how anorganisation of their choice has developed its particular ‘personality’.Since this involves understanding strategic and marketing issues, itis a useful way to incorporate understanding of business processesin parallel with broadcasting culture.
IndicativeCurriculumOutline
Themes covered in the unit will include:
Organisation and cultures of media companies;
Individual and group responsibilities within mediacorporations;
The evolution of the broadcasting business in the UK;
The metamorphosis of the media industry from cartel to themulti channel marketplace;
The impact of multi media on the organisation of the creativeindustries.
Faculty of Communication MediaDefinitive Document: 21 July 2006
 
Section 3
Unit LearningOutcomes
This unit explores broadcasting’s commercial framework andstudents are expected to make the most of this opportunity toposition themselves in preparation for their entry into the industry.
Knowledge and Understanding
By the end of this unit, the learner should demonstrate knowledgeand understanding of the following:
1.
How organisations work (structure, culture, operations,management, employment protocols, job descriptions, briefsand specifications); (LO1)
2.
The centrality of the customer/audience in business and theneed to understand their needs through appropriate research;(LO2)
3.
The role of strategic planning for business; (LO3)
4.
The marketing planning and execution process. (LO4)
Skills
Learners must also demonstrate through assessed work their abilityto:
5.
Select and plan an appropriate research project; (LO5)
6.
Carry out effective individual investigation and present their findings in a coherent and verifiable report; (LO6)
7.
Understand team dynamics and work within teamframeworks; (LO7)
8.
Effectively position themselves in the marketplace. (LO8)
Teaching andLearningStrategies
This unit is designed to introduce the student to effective research,evaluation, presentation and written communication. Central to theunit is the focus on commercial application. It will make use of thefollowing:
Lectures – held throughout the Level 2 bridging programme;
Group work – to include team working exercises;
Self-directed study – students are expected to carry outindependent study and present findings;
Written work – written report, indexed Project File andpersonal CV.
Faculty of Communication MediaDefinitive Document: 21 July 2006
 
Section 3
AssessableElementsFormative Assessment
The following are intended to provide indicative feedback and do
not
form part of the final grade:
Personal CV;
SWOT analysis presentation.
Summative Assessment
The following elements will be assessable and will contribute to thefinal grade for the unit.
1000 word Management Study Report;
Project File with contents;
Contribution to group feedback.
Assessable ElementsPercentage of Final Grade
1000 word Management StudyReport40%Project File with contents40%Contribution to group feedback20%
Faculty of Communication MediaDefinitive Document: 21 July 2006

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