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R. Fisher & W. Ury (1981). Getting to say yes: Negotiating agreement without giving in. Boston:

Houghton Mifflin, pp.14, ch.9

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H. Mowlana (1986). Global information and world communication. New York:


Longman,pp.64
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K. Leung, R. S. Bhagat, N. R. Buchan, M. Erez & C. B. Gibson (2005). Culture and international
business: Recent advances and their implications for future research. Journal od International Business
studies, 36, 365.

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K. Leung, R. S. Bhagat, N. R. Buchan, M. Erez & C. B. Gibson (2005). Culture and


international business: Recent advances and their implications for future research. Journal od
International Business studies, 36, 365.

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F.L Acuff (1993). How to negotiate anything with anyone anywhere around the world. New
York: American Management Association,pp.79,ch.7

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F.L Acuff (1993). How to negotiate anything with anyone anywhere around the
world. New York: American Management Association

H. Mowlana (1986). Global information and world communication. New York:


Longman

K. Leung, R. S. Bhagat, N. R. Buchan, M. Erez & C. B. Gibson (2005). Culture


and international business: Recent advances and their implications for future
research. Journal od International Business studies, 36, 365.

R. Fisher & W. Ury (1981). Getting to say yes: Negotiating agreement without
giving in. Boston: Houghton Mifflin

17

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