Cc yu t

C HI
1
Tc tng trng ca nn kinh t kh
n nh (6,89%-7,2%/nm), t l lm
pht c kim sot tt.Tc tng thu
nhp vng thnh th (21,1%)/ nng
thn (22,2%) nh hng tt n tng
chi tiu c nhn.
2
C ch chnh tr n nh nht khu vc,
mi trng u t thng thong v tt
hn.Vit Nam gia nhp t chc
WTO/APEC, cc DN c c hi ct
gim thu. Mi quan h Vit M ci
thin hn.
3
H thng lut php, hnh chnh ci
thin hn, ch trng th ha nng
thn.
4
Lut u t, lut thu gi tr gia tng,
lut bo v bn quyn lun c iu
chnh cho ph hp vi tnh hnh ca
nn kinh t
5
Tc tng dn s 1,31%/nm, c cu
dn s c n nhiu hn nam. Dn s tr
v c iu kin c gio dc o to
tt hn.
6
Th trng nng thn pht trin mnh,
tim nng ln, h thng khch sn, khu
du lch ngh mt pht trin
7
Ngi tiu dng quen thuc vi nhn
hng sn phm ca Unilever.
8
Ngi tiu dng ngy cng tinh t hn,
to c hi pht trin cho ngnh hng
chm sc c th, li song tr nng
ng to c hi tt cho ngnh hng
thc n nhanh.
9
Ngi tiu dng c c hi chm sc
sc khe tt hn, ch ti v sinh c
nhn, gia nh, an ton thc phm
nhiu hn.
10
S c nhiu hn cc nh cung ng ln
v c cc nh cung ng nh nhng
nng ng linh hot hn gia nhp th
trng

H s quan Phn loi

trng

S im
quan
trng

0.05

0.15

0.03

0.09

0.03

0.09

0.03

0.09

0.04

0.08

0.05

0.20

0.09

0.36

0.09

0.27

0.08

0.32

0.03

0.06

11

Nhiu cng ngh mi nhng quan tm

n mi trng nhiu hn
THCH THC
1
Cc cuc khng hong khu vc khc c
th xy ra v nh hng xu ti nn
kinh t Vit Nam, t gi ngoi t cao v
n nc ngoi gia tng.
2
Cch bit thu nhp gia thnh th v
nng thn ngy cng ln
3
C hi ct gim thu cng c th to
iu kin cho cc sn phm nhp t
Thi Lan & Trung Quc
4
Cc iu lut qui nh cha r rng,
tnh trng nhng nhiu, tham ca
quyn ca cc nhn vin thu v, hi
quan, cc phng hnh chnh gy khng
t kh khn cho cc doanh nghip.
5
Cc i th thm nhp th trng nng
thn tt hn nh c s vt cht v h
thng phn phoi tt hn.
6
C thm cc i th quc t cng nh
a phng mnh hn ( nhn hng,
phn phi, qung b)
7
Khch hng ngy cng hiu bit nhiu
hn v i hoi nhiu hn; cc nhn
hng c th b li thi do nhu cu, s
thch ca ngi tiu thay i nhanh
hn.
8
Pht trin ca thng mi in t dn
n vic s c nhiu hn cc cng ty
tham gia th trng c phng thc
qung co, bn hng linh ng qua
internet vi chi ph rt thp.
Tng s im quan trng
1.0

0.03

0.09

0.02

0.04

0.05

0.15

0.07

0.21

0.05

0.15

0.07

0.28

0.04

0.08

0.06

0.18

0.09

0.18

3.08

Nhn xt: S im quan trng tng cng l 3,08 (so vi mc trung bnh l 2,5) cho
thy kh nng phn ng ca Unilever Vit Nam vi cc c hi v mi e do t mi
trng bn ngoi l tng i cao, c bit l phn ng nhanh nhy trc cc i th
cnh tranh, cng nh c hi khai thc tim nng th trng nhiu ha hn trong iu
kin mc sng ca ngi tiu dng ngy cng c nng cao th nhu cu chm sc c
nhn cng tng v i hi cao hn, do chin lc xy dng i vi cc nhn hng
chm sc c nhn cn duy tr v pht huy nhng c hi ny.