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Thu An

SWOT THE FACE SHOP


S1: l mt cng ty sn xut, phn phi bn l cc
sn phm chm sc da v m phm thin nhin
S2: l cng ty m phm ln th 3 ti Hn Quc v
tip tc c m rng v tin vo th trng nc
ngoi
S3: Ngy cng khng nh v th ti th trng Vit
Nam vi 50 ca hng ti cc thnh ph ln v
chim c s yu mn v tin dng ca hu ht
phi p Vit Nam
S4: Ch trng cng tc pht trin ngun nhn lc,
to mi trng lm vic n nh, gn b, thu ht
nhn ti nhm xy dng i ng nhn vin chuyn
nghip.
S5: Cc sn phm ca thng hiu rt a dng tri
rng t trang im, dng da,
O1: Ngi tiu dng hin nay ang c xu hng
ny cng hng ti m phm c ngun gc t
thin nhin
O2: Ngnh cng nghip m phm VN ni ring
v trn th gii ni chung ang ngy cng pht
trin, nng cao, khng ngng i mi
O3: VN ang c nhiu chnh sch u i
khuyn khch u t nc ngoi
O4: Hn Quc ang l 1 xu hng ca gii tr
cc quc gia N. Thng qua ta s thu ht
c 1 lng gii tr ln cc khu vc ny

W1: c mt s lng ngy cng tng ca i th


cnh tranh trong th trng ni a. The Face Shop
ang mt dn 1 lng khch hng tr
W2: Do c m rng qua nhiu th trng nn b
phn tn ngun lc
W3: Th trng chnh vn l Hn Quc nn i khi
mt s th trng va v nh khc khng c ch
trng trit
W4: Mt s mt hng dng da khng th cnh vi
cc sn phm xut x t Chu u
W5: Do sn phm c ngun gc t thin nhin nn
gi thnh mt s mt hng kh cao so vi HS-SV

T1: Trong lnh vc m phm Hn Quc cnh tranh


gay gt vi cc hng Etude House, Laneige, Skin
Food, 3 Concept Eyes
T2: Phn ln i tng khch hng phc v l HSSV nn phi sx cc mt hng c gi thnh tng
i v phi chu li nhun thp
T3: Cc i tng c thu nhp n nh hay tui
t 30-60t khng tin tng vo cc thng hiu Hn
Quc
T4: Tnh hnh kinh t cc nc ang pht trin
khng n nh nn s b nh hng n cc vn
cc ca thng hiu

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