K HOCH CHNG TRNH "TNG 100 SUT KHM SC KH

Thi gian: 7/10-30/10

a im: Phng khm M nh v Phng khm Ngc Khnh (Qun Cu Giy v ng a)

i tng: Ch yu l N gii (lm vn phng)
Cng vic: Tng 100 phiu khm sc khe tr gi 500,000 VND mt phiu
Mc ch:

Mc tiu:

Chng trnh khi ng cc hot ng MKT ca YTON.vn

Thng tin to s hiu bit v mt cng ng mng y t
Nng cao nhn thc cho nhn vin cng s v chm sc sc khe ch ng
Ko user v website
500 ng k tham gia chng trnh
1000 visits vo web YTON.VN

Ni dung
Giai on

Mc Thi
gian

Sale
Lm vic vi Phng Khm Lp lch khm
-Trao i thng nht quy
trnh
vi phng khm Ngc
khnh
-Trao i v thng nht quy
trnh
vi phng khm M nh

Trc
chy Pilot

Tun
17/9 - 28/9

-PK s lp lch
khm gi cho
YTON

Thc hin theo quy trnh

-Theo slot
trao i. C th t giai on
fix
Booking
Tun
28/9 - 30/10 -Tng in thoi
Chy Pilot
smartphone c ci app phc
(7/10 v cho qu trnh tr kt qu
30/10)
cho bnh nhn YTON.

a ra c quy trnh
chun gia 2 bn nh

-Quy trnh kim sot BN

book
- Quy trnh tip n bnh
nhn
Sau Pilot

Thng 11

-Quy trnh khm cha bnh

-Quy trnh kim tra v bo
kq
-Quy trnh nhn feedback
trao i gia 3 bn: Yton,
PK, BN
-Mu bo co cho 2 bn
-Quy trnh thanh ton, i
ng

NG 100 SUT KHM SC KHE"

Sale

h (Qun Cu Giy v ng a)

Marketing

ND mt phiu

a YTON.vn

Customer
Service

chm sc sc khe ch ng

Marketing (MO)
Ni dung

- chun b content pop-up, standee, flyer,

voucher, v mu o phng
- Lin h Designer v hon thnh bn chnh
thc ca cc n phm chy pilot:
Standee, flyer, o thun, Voucher (2 lin in mu
p)
-Nhn bn thit k t Designer v check li,
hon thin cc bn n phm
-t lch in n cc n phm
ng cc bi bo PR trc chin dch
Tuyn CTV (4 ng, u tin n, c ngoi hnh)
Lin h phng k thut ng popup v update
thng tin trn Yton.vn
t lch vi bn Spamlink v cho chy lun

Visit/
Landing
Page
KPIs

ng k user

KPIs

Nhn n phm t xng in

-CS theo kch
bn t vn
h booking
thnh cng

iu ng i CTV qua 2 a im t
standee

Pht t ri v chp nh hin trng

Vit bi PR v hot ng ang din ra v

ng trn cc phng tin.
Tng kt li hot ng ca pilot, nh gi
cch lm ca team
Vit bi tng kt hot ng va ri, a ra
nhng con s t c ng ln website,
ha hn nhng event khc

KPIs
-Chun ha
kch bn v
cch lm-->
tng booking

Hp vi nhn s phng
khm

Th 2 hp

Tm phng n b sung
phng khm
Lm slide lm vic vi
phng khm
MO

Th 2 Thng
nht
Th 2
500 User

CTV
B n phm
Quy trnh vi phng khm
Quy trnh vi bnh nhn
Quy trnh vi Yton

500 booking
50 khm

Customer Service
Booking

-Chun b in thoi cho

i CS

-Kch bn gi in bn
cng

c
xc nhn

c nhc
khm

c tip n c khm

-Chun b i
CTV cho 2 PK

-FAQs bn cng
-CS theo kch bn
bnh nhn n khm.

Theo quy
Theo quy trnh
trnh
CSKH
CSKH

Trin khai i
CTV lm theo
Theo quy
hng dn quy
trnh CSKH
trnh n tip v
t vn.

-Chun ha kch bn v
k hoch -->tng BN i
khm

Chun
ha quy Chun ha quy
trnh xc trnh nhc khm.
nhn.

Chun ha quy
Chun ha
trnh tip n khi
quy trnh
khng c i
khm.
CTV.

Tr KQ &
Feedback

Theo kch
bn v quy
trnh thc
hin.

Chun ha
quy trnh CS
sau khm.

K HOCH TIN BI CHO S KIN TNG 100 SU

Thi gian: t 24/9 n 30/10
Giai on

TT

Ch /n phm
Thng co BC + Bi vit

Trc
Pilot

Trong Pilot

Sau Pilot

Knh

S lng

Website, Fapage chnh thc

Database email phng vin

90

Bi vit Tips chm sc sc

kho khi giao ma

Eva.vn

Pop up 1+2

Website

Voucher

Tr s HSP

Standee

Tr s + 2 phng khm

Phng s gth sp

VTC2

Bi (Git tt)

Afamily

10

Ghi hnh ni b

2 phng khm

11

Tin tng kt

Website, Fapage chnh thc

Database email phng vin

12

Status, album nh

Facebook

30

13

Clipping Bo ch

14

Bi gth sn phm

Songtre.tv

S tin bi trn bo:

S ln xut hin trn truyn h

O S KIN TNG 100 SUT KHM

gian: t 24/9 n 30/10

M t

Deadline

Thc hin

Email ti ton b list BC (90 bo)

24/9

Bichdn

ng bi dng tips chm sc SK

8/10

Bichdn

ng pop up 1 lm cover cho

Fanpage

8/10

Ngocvb

in n v giao cho CTV ph trch

7/10

Ngocvb

01 standee v chng trnh, 01 Trong sut

Ngocvb+Huynt
standee v YTON
thng 10
8/10

Ghi ch

Kinh ph

Lin h KT ng
ln website

0
4000000

Lin h KT ng ln website;MKT ph
trch
MKT ph trch

0
0

Mi ni t 02 chic; MKT ph trch

0

Bichdn

1000000

Gii cng s ho hng vi tin

ch cng ngh mi gip chm
sc sc kho

4000000

Tip n BC, chp nh, ghi hnh

8/10

Bichdn

Tin tng kt con s v s kin

8/10

Bichdn

lin h KT ng
ln website

Bichdn

Mi ngy 1-2 bi
ng

Fanpage v facebook c nhn trong sut

cc nhn vin tham gia vo pilot thng 10

0
Tin v s kin + bi vit v Dch
v booking

1/10 v
15/10

PV

Ln bi free

Tng kinh ph truyn thng d kin

9000000

Phn cng cng vic cho Pilot tng 100 SKSK thng 10/2013
By Ngocvb Sept 2013
Num

HNG MC

M t
Quy trnh chy SP

Content

Ph trch
MKT-Ngcvb

Ni dung n phm(flyer, standee,

popup, voucher, o)

PR-Bchdn

Ni dung cc bi bo, clip

PR-Bchdn

Ni dung kch bn hi p qua t

CSKH-Phuonghn

Popup
Flyer
2

Thit k

Standee

Outsource

Voucher
o
Test sn phm

Sn Phm

y popup1 ln, lm hiu

ng transperent xung quanh
pop up
Cut HTML cho popup2
Test
lung
Nghim
thuspthit k n
phm
Lin h in n
Nghim thu n phm
Lin h phng khm
Tm CTV

Nhn s

Ti chnh

Sales+MKT

PHP

Hngntl
MKT-Ngcvb
MKT-Huynt
Sales
MKT-Huynt

Qun l cc u vic trc tip ti 2

phng khm

MKT

Tm thng tin, danh sch bc s

Sales

Ti chnh ton b chng trnh

K ton

SKSK thng 10/2013

H tr

Hng

Deadline

Ghi ch

24/9

Done

19/9

Done

26/9
2/10

Done
Done

22/9

Done

Tun t 1-7
thng 10
7/10

MKT-Ngcvb
MKT-Huynt

Sales
Sales

7/10
7/10
23/9
3/10
7/10
19/9
26/9
Bt u t
8/10
19/9
Trc 7/10

Done

Done

GII TRNH KINH PH MARKETING

PILOT "TNG 100 SUT KHM SC KHE TNG QUT"
Thi gian: 7/10-30/10/2013
By Ngocvb

STT

Hng mc

1
3
4
5

Standee
Voucher
o
Designer

CTV

7
8
9

Eva.vn
Afamily
VTC2

S lng/t/ci/bi

c im/ C

6
100
6
1
1
2
1
1
1

0.6x1.6 m
1/3 t A4
M
Fulltime
Parttime
Bo mng
Bo mng
Truyn hnh

n gi
VND 200,000
VND 850,000
VND 200,000
VND 2,000,000
VND 2,000,000
VND 1,000,000
VND 2,500,000
VND 3,000,000
VND 1,000,000
Total

Gi thnh (c VAT)
VND 1,320,000
VND 935,000
VND 1,320,000
VND 2,000,000
VND 4,000,000
VND 2,750,000
VND 3,300,000
VND 1,000,000
VND 16,625,000