Me-O

. .

..
6002036017
..

6002036041
..
6002036132
..
6002036249
..
6002036264
..
6002036280
 . 630

1 2560

. . 2560

22,000 10-15

10,000 2560
12% 4,400
10% 38,000

7%

2565 57,000
6,800


- (Me-O)
2560 23%

(Mid-Priced)
 7-11 10,000

Me-O

Me-O

Whiskas

Me-O
2559 -
(Me-O Gold) Premium






Me-O

|









1.


1
2.
2
3. (PESTN Analysis)
3
4. (Competition
Analysis) 4
5. Business Portfolio Analysis: BCG Matrix
5
6. SWOT
6
7. Me-O
7

|



1. Sub-market
1
2. BCG Matrix Me-O
5

|

1.

Smartheart, Smartheart Gold, Dr. Luvcare
, Me- o

Optimum

| 1
2.

Sub- market ( Pet Care)

Pet Care

Pet Pet Pet

Service Food Product
Other
Pet Cat Dog Cat
Pet
Shop Food Food Litter
Food
Pet
Pet Premiu Mid- Econom
Health
Salon m Priced y
care
Pet
Hill's
Pet Dietary
Science Whiskas Top Cat
Clinic Supplem
Diet
ents
Other
Royal
Me-o Tesco Pet
Canin
Products
Purina Khumkh
Sheba
Friskies a

1: Sub-market
22,000
1 0 - 1 5
3

| 2
 ( Pet Food)

10,000
(Pet Service)
7,000
(Pet Product)
5,000

3. (PESTN Analysis)

1. ( Political,
Legal and Ethical )












..2558 ,
(GAP ,
HCCP , AAFCO , ISO9001 , BRC)





Page Facebook
Page Facebook


| 3
 .


.. 2557




2. (Economic)





(.)

2560 2559
2560 - 2562
2 . 5 - 4 . 0 % * * -







12,000 2556

(CAGR) 12.5 2548 2556
( 2552 )
7
3.8
| 4
 2551
4.4 2556


3. ( Social )

| 5
 -



1 : Cat Owning Households: % Analysis 2012-2017

2 : Cat Population 2012 - 2017

| 6


3 : Consumption of Cat Food by Prepared vs Non-
prepared: % Analysis 2012 2017

4 : Sale of Cat Food by Category: Volume 2012 -

2017
5 : Sale of Cat Food by Category: % Volume

Growth 2012 - 2017

4. (Technology)





Facebook , Instragram , Line

| 7









(R&D)

5. ( Natural )





( Green Product )
4R
( Reduce) ( Reuse)
(Recycle) (Repair)

ISO
14001 ( )

( Green Product)
( green label eco-label)

| 8





( Non-Allergy)

4.
(Competition Analysis)

1. (Threats of
substitutes)







2.
(Threats of new entrants)



| 9




3. (The
Bargaining Power of Customers)

-

4.
(The Intensity of
Competitive Rivalry)





5. (The Bargaining
Power of Suppliers)

5. Business Portfolio Analysis: BCG

Matrix

|
10
 Star Question Marks

Cash Cows Dog

2: BCG Matrix Me-O

Me-O 3
1. Me-O Gold: Me-O
Premium


Me-O
Gold
(Star) Me-O
2. Me-O: Mid-Priced
Me-O


(Cash Cows) Me-O
3. Me-O Cat Treat:




(Question Marks)
Me-O

|
11
6. SWOT

(Strength)





7-11 10,000 Tesco Lotus



(Weakness)

Whiskas



(Opportunities)

2016 12%
















(Threats)
|
12


7. Me-O

1. Brand

Whiskas
Whiskas
Me-O
2.

Whiskas

|
13


http://www.jeeb.me/305/7-
%E0%B9%80%E0%B8%9E%E0%B8%88%E0%B9%81%E0%B8%A1%E0%B8%A7%E0%B9%80%E
0%B8%8B%E0%B9%80%E0%B8%A5%E0%B8%9B%E0%B8%97%E0%B8%B5%E0%B9%88%E0%
B8%97%E0%B8%B2%E0%B8%AA%E0%B9%81%E0%B8%A1%E0%B8%A7%E0%B9%84%E0%B8
%A1%E0%B9%88%E0%B8%84%E0%B8%A7%E0%B8%A3%E0%B8%9E%E0%B8%A5%E0%B8%B
2%E0%B8%94

http://ezproxy.library.tu.ac.th:2083/portal/analysis/tab
http://www.perfectcompanion.com/?cat=5
marketing planning ( )

|
14