GROUP 1

JAB CAR TRADING

PRINT/POSTER ADVERTISING

5 points 4 points 3 points 2 points

Slogan Slogan uses Slogan uses Slogan uses Slogan uses
(Word Choice) fewer than 10 exactly 10 10-12 words to more than 12
words and a words and a convey the words and/or
clever literary literary message. The the message is
technique to technique to literary confusing and
effectively effectively technique was ineffective.
convey the convey the not used Slogan may be
message of the message. effectively. inappropriate
product. Appropriate Message may for school.
Exceptional word choices. be confusing.
word choices.
Design and/or The design of The design of The design of The design of
Illustration the ad is the ad is the ad lacks the ad has little
exceptionally attention getting attention-getting or no illustration
attention getting and quality. It or design
and enhances appropriate. doesn’t really fit element.
the message. The design fits the message
into the being sent.
message.
Voice The ad is The ad is The ad may not The ad’s tone
(Tone) perfectly appealing to appeal to many and/or message
targeted to YMS students. YMS students. is not
YMS students. It has a positive The tone may appropriate for
The tone is tone. not be very middle school
positive and positive. students.
motivational.
Presentation The ad is The ad is neat The ad is a bit The ad is hard
extraordinarily and easy to messy or hard to understand
neat and easy read. It looks to read. It looks because it is
to read. It looks like the creator like the creator very messy or
like the creator took care in should have hard to read.
took great pride his/her work. been more
in his/her work. careful.

Conventions There are no There is one There are many

misspelled misspelled word misspelled
words in the ad. in the ad. words in the ad. X
GROUP 2

JAB CAR TRADING

PRINT/POSTER ADVERTISING

5 points 4 points 3 points 2 points

Slogan Slogan uses Slogan uses Slogan uses Slogan uses
(Word Choice) fewer than 10 exactly 10 10-12 words to more than 12
words and a words and a convey the words and/or
clever literary literary message. The the message is
technique to technique to literary confusing and
effectively effectively technique was ineffective.
convey the convey the not used Slogan may be
message of the message. effectively. inappropriate
product. Appropriate Message may for school.
Exceptional word choices. be confusing.
word choices.
Design and/or The design of The design of The design of The design of
Illustration the ad is the ad is the ad lacks the ad has little
exceptionally attention getting attention-getting or no illustration
attention getting and quality. It or design
and enhances appropriate. doesn’t really fit element.
the message. The design fits the message
into the being sent.
message.
Voice The ad is The ad is The ad may not The ad’s tone
(Tone) perfectly appealing to appeal to many and/or message
targeted to YMS students. YMS students. is not
YMS students. It has a positive The tone may appropriate for
The tone is tone. not be very middle school
positive and positive. students.
motivational.
Presentation The ad is The ad is neat The ad is a bit The ad is hard
extraordinarily and easy to messy or hard to understand
neat and easy read. It looks to read. It looks because it is
to read. It looks like the creator like the creator very messy or
like the creator took care in should have hard to read.
took great pride his/her work. been more
in his/her work. careful.

Conventions There are no There is one There are many

misspelled misspelled word misspelled
words in the ad. in the ad. words in the ad. X