UNIVERSITY of the ASSUMPTION
Unisite Subdivision, Del Pilar, City of San Fernando, 2000 Pampanga, Philippines
MEDIA AND INFORMATION LITERACY (MIL)
(First Semester, First Quarter Reviewer)
COMMUNICATION
• Act or process of using words, sounds, signs, or
behaviors to express or exchange information, ideas,
thoughts, feelings to someone else (Merriam-Webster
Dictionary).
FIVE (5) ELEMENTS OF COMMUNICATION PROCESS
1. Sender
2. Message
3. Channel
4. Receiver
5. Feedback
MEDIA
• Combination of physical objects used to communicate
or mass media communication through physical objects,
such as radio, television, computers, telephone, mobile
phone, and film.
INFORMATION
• Derived from the Latin word INFORMARE, means “to
give form, shape, or character to” something.
• Broad term that can cover data, knowledge derived
from study, experience or instruction, and signals or
symbols.
MEDIA LITERACY
• Understanding and using mass media in either an
assertive or nonassertive way, including an informed
and critical understanding of media, what techniques
they employ and their effect.
INFORMATION LITERACY
• Abilities to recognize when information is needed and
to locate, evaluate, effectively use, and communicate
information in its various formats.
TECHNOLOGY LITERACY
• Responsible use of various technological tools in order
to meet one’s goals in acquiring and giving the right
information.
TECHNOLOGY
• Defined as the science in industry, engineering, etc.,
to invent useful things or to solve problems.
Created by: Jopar Jose C. Ramos | STEM 11 – Saint Camillus de Lellis
TWO (2) TYPES OF MEDIA
1. TRADITIONAL MEDIA
• Mediums that are part of our culture for over half a
century.
THREE (3) EXAMPLES OF TRADITIONAL MEDIA
A. PRINT
• Started in China.
• First major role of printing was the reproduction of
books to spread literary works and general information.
B. RADIO
• More popular in the rural areas because there are
battery operated radios that people can carry in the
field to listen to the news, music, and radio drama.
C. TELEVISION
• Gone a long way providing the latest news, both local
and international in real time while the news is
happening.
D. FILM
• Major entertainment company or motion picture
company that has its own privately owned studio facility
or facilities that are used to make films, which is
handled by the production company.
2. NEW MEDIA
• New media are forms of media that are native to
computers, computational and relying on computers for
redistribution.
ONE (1) EXAMPLE OF NEW MEDIA
A. INTERNET
• Global system of interconnected computer networks.
USES AND GRATIFICATIONS THEORY
• Proposed by Elihu Katz.
• States that people who consume media have the right
to choose whatever is convenient to them.
BROADCASTING
• Transmission of radio and television programs that are
intended for general public reception.
DEL SUPERIOR GOVIERNO
• First newspaper in the Philippines.
LA ESPERANZA
• First daily newspaper in the Philippines.
Subject Teacher: Ma’am Sarah Mae O. Lugtu
 UNIVERSITY of the ASSUMPTION
Unisite Subdivision, Del Pilar, City of San Fernando, 2000 Pampanga, Philippines
ALEXANDER GRAHAM BELL LIBRARY SOURCES
• He invented the telephone. • Can offer various kinds of information which are more
thorough for learners.
THOMAS ALVA EDISON
• He invented incandescent light bulb, phonograph, INTERNET SOURCES
movie camera, and film. • There are search engines that may help facilitate the
searching experience for the user, making this practice
HENRY HERMAN
easier compared to how it was done years ago.
• American businessman who first operated a small
radio station. SEARCH ENGINE
• Computer program that is used to look for
GEOFFREY CHAUCER
information on the internet.
• He wrote Canterbury Tales – collection of over 20
stories written in Middle English. THREE (3) EXAMPLES OF SEARCH ENGINES

JOSE NEPOMUCENO 1. GOOGLE

• Father of the Philippine cinema. • Founded by Larry Page and Sergey Brin in 1998.

TONY VELASQUEZ 2. YAHOO

• Father of Philippine comics. • Founded by David Filo and Jerry Yang in 1994.

JAMES LINDENBERG 3. BING

• Father of Philippine television • Created by Microsoft in 2009.

SEVEN (7) TELEVISION SHOWS IN THE PHILIPPINES OTHER SOURCES OF INFORMATION/THREE (3) TYPES
OF RESOURCES
1. IBC13
• Stands for Intercontinental Broadcasting Corporation. 1. PRIMARY SOURCES
• Original, meaning, these sources are not filtered,
2. PTV4
interpreted, or evaluated yet.
• Stands for People’s Television Network.
EXAMPLES:
3. ABC5
A. Artifacts
• Stands for Associated Broadcasting Company.
B. Audio recordings
4. ABS-CBN C. Diaries
• Stands for Alto Broadcasting System - Chronicle
2. SECONDARY SOURCES
Broadcasting Network.
• Interpreted and evaluated versions of primary
5.GMA sources.
• Stands for Global Media Arts.
EXAMPLES:
6. QTV A. Biography
• Stands for Quality Television B. Commentaries
C. Criticisms
7. RPN
• Stands for Radio Philippines Network. 3. TERTIARY SOURCES
• Collection of primary and secondary sources.
MEDIA AND INFORMATION SOURCES
EXAMPLES:
INDIGENOUS KNOWLEDGE A. Almanacs
• Comes from traditional practices that are passed on B. Directories
through generations. C. Manuals

MEDIA CODES AND CONVENTIONS

Created by: Jopar Jose C. Ramos | STEM 11 – Saint Camillus de Lellis Subject Teacher: Ma’am Sarah Mae O. Lugtu
 UNIVERSITY of the ASSUMPTION
Unisite Subdivision, Del Pilar, City of San Fernando, 2000 Pampanga, Philippines
CODES
• Known as the system of signs.
• Media indicators.

THREE (3) TYPES OF CODES

1. Technical
2. Symbolic
3. Written

CONVENSIONS
• Put sense to codes.

LEGAL, ETHICAL, AND SOCIETAL ISSUES IN MEDIA AND

INFORMATION

1. COPYRIGHT
• Set of rights granted to the author or creator of a
work, to restrict others’ ability to copy, redistribute, and
reshape the content.

2. FAIR USE
• Limitation and to the exclusive right granted by
copyright law to the author of a creative work.

3. PLAGIARISM
• Act of taking another person’s ideas, writings,
inventions, and similar intellectual products as one’s
own without knowledge or consent.

4. NETIZEN
• New term that refers to the user of the different social
networking sites in the internet.

5. DIGITAL DIVIDE
• Gap between groups, broadly construed in terms of
access to, use of, or knowledge, skills and even in
attitude in information and communication
technologies.

6. INTERNET ADDICTION
• Excessive or poorly controlled preoccupations, urges,
behaviors regarding computer use and internet access
that lead to impairment or distress.

7. CYBERBULLYING
• Use of information technology to harm or harass
other people in deliberate, repeated, and hostile
manner.

8. VIRTUAL SELF
• Digital identity or assumed identity in the virtual
world.

Created by: Jopar Jose C. Ramos | STEM 11 – Saint Camillus de Lellis Subject Teacher: Ma’am Sarah Mae O. Lugtu