KUNAL DAVE

1201, Dattakrupa CHS, Old MHB Colony,Off: Gorai Rd, Borivili (W), Mumbai
Mobile No.: +91 9833733437 E-mail: kunal.dave83@gmail.com

To pursue a responsible and challenging career with a progressive organization that gives
me scope to use my knowledge and skills in accordance with the latest technologies and
need of the market.

SYNOPSIS

 12+ yrs of total work experience

 MBA with Marketing (full time) from Pune University
 Masters in Sports Management from ISST, Pune (ISPA, Chicago, USA)
 Worked with Top Companies of their respective industries like Swatch Group (watches and
Jewellery) , Luxottica (Sunglasses and Optics), Reebok (Sports accessories), Advansys (Portable
and Non-portable fitness equipment)
 Expertise in Channel Sales, Retail Management, Corporate Sales, dealer-distributor network
handling, Modern retail, Marketing, Brand Management, Events, Exhibitions and Conferences
Management And Training.
 Team Leader and player with excellent relationship & interpersonal skills and persistent attitude

 Channels Sales and Distribution  Presentations & Proposals

 Sales Team Supervision  Closing Strategies
 Brand Management  Sales Training
 New Account Development  Visual merchandising at Retail Stores
 Relationship Building  Events & Exhibitions
 Visual Merchandising

ACADEMIA
 2015 MPSM from ISST, Pune (Affiliated from International Sports Professional Association
ISPA, Chicago, USA)- (First Class)
 2007 MBA (Marketing) from C.M.R.D., Pune, under Pune University (First Class)
 2005 B.B.A (Marketing and Finance) from H.L College, Ahmedabad. (First Class)
 2002 HSC (10+2) from De Nobili School, under the I.S.C Board (First Class)
 2000 SSC Matriculation from De Nobili School, under the I.C.S.E Board (First Class)

ACHIEVEMENTS
 2018: Best Sales Manager Award for highest ever growth in sales of Calvin Klein watches.
 2016: Winner of OAKLEY EXCELLENCE Award across the country for highest growth against last
year, best merchandising, effectively handling maximum no. of doors etc
 2015 : Winner of ‘SALES REP OF THE YEAR’ Award in Hong Kong conference across ASIA
PACIFIC for highest growth in sales, best visual merchandising, best relationship with key
customers.
(First Indian to receive an individual award in Oakley India team History)
 APAC Award for best performance in brands won by Oakley India team
 Won ‘Oakley Excellence’ award in Singapore; Luxottica Conference, February 2015.
 Regional Top Gun Award in 2014 with Luxottic for maximum growth to Oakley brand in West
region
 Participated in International exhibition and conferences in Indonesia, Hong Kong, Phuket, Dubai,
Singapore, Pattaya, Malaysia and Italy.
 Employee of the week in Luxottica in 2013 Jan month.
 Won Best TSI award in Reebok in Year 2011
 INDUSTRY EXPOSURE I

Swatch Group India Pvt Ltd Sales Manager-West October2016- till date

PRODUCTS ASSIGNED: Calvin Klein watches and Jewelry

JOB PROFILE

 Responsible for the overall CALVIN KLEIN Sales for west India business and find
out new markets opportunities to achieve annual targets

 Building & maintaining relations with retailers, generating business from existing
accounts, achieving profitability and increased sales growth

 Expanding distribution network after assessing & analyzing business opportunities

in new markets

 Ensure proper visibility of brand within the store (at strategic locations), putting
appropriate furniture (backdrop/counter) to have better visibility of brand inside
store

 Promoting brand with the help of various (local) marketing activities thru hoarding
& newspaper advertisements, in store promotional activities by creating right
product display, visual merchandising, visuals placements at best location
inside/outside the store

 Planning and controlling the Inventory levels of stock at different stock points in
west zone

 Managing incentive plans for the dealer staff to keep them motivated and ensuring
sales deliverables as per target

 Assisting brand manager in evaluating various marketing activities to boosts sales

in the market.

 Working closely with retailer staff and partnering with them by providing equipped
product training and merchandising options thus achieving the best result and
performance

 Managing accounts for dealer payouts, credit notes, bills submission and payment
follow-ups

 Coordinating with dealers on POSM material and inventory check with respect to
POSM ordered and ensure effective utilization of brand POSM at POS.

 Managing Sales of Duty Free stores at Mumbai Domestic and International Airport

 Sales training to Store Managers and stores sales staffs and retail team on selling
skills, communication skills and story telling
 INDUSTRY EXPOSURE II

Luxottica India Area Brand Sales Manager-West August2012- till date

PRODUCTS ASSIGNED: Oakley Sports-Eyewear and Acessories

JOB PROFILE

 Responsible for overall business of West India.

 Determining sales and marketing objectives and preparing schemes for dealers
 Planning sales and marketing activities in conjunction with company’s growth plan and working
out strategies to execute the plan.
 Track Market trends / competition intelligence and provide inputs to corporate office.
 Ensuring stock inventory at stores and make sure the presence of top sellers and new
references at each POS
 Achievement of Sales targets for the assigned Territory.
Responsible for Dealer& Distributor Management. Excellent relationship and rapport with the
entire distribution network.
 Efforts to develop primary and secondary sales by increasing the depth and width of the
market. ( Increasing Distribution network)
 Developing sales and marketing reports to be presented at the meeting of top management.
 Managing and tracking day to day business through DMS and planning accordingly.
 Over all responsibility of driving sales through WHS, key accounts, EBOs, modern retail and
optical chains
 Dealing with Sports distributors/dealers focusing on the Sports sector which is an important
revenue generation for business
 Over all responsibility of running various marketing campaigns – like getting newsletters, e-mail
blasts sent to the customers, Omatter training to dealers
 Ensuring successful participation in national and international tradeshows, exhibitions.
 Developing systems and procedures to ensure that the leads generated are optimally utilized.
 Business development by opening new doors across all sales channels and verticals.
 Managing and driving sales through EBOs and Sports channel across West region.
 Managing the team of sales executives and trainees.
 Organising for Omatter training show at regional level.
 INDUSTRY EXPOSURE III

Reebok India Company Territory Sales Incharge Aug 2010-Aug 2012

PRODUCTS ASSIGNED: CRICKET, FITNESS & SPORTS ACCESSORIES

JOB PROFILE

 Handling Sports Equipment and Accessories category for entire West region of India, based at
Mumbai looking after the both Exclusive Reebok stores and MBOs

 . Identify & appoint new distributor for sports accessories business.

 Ensure new product category (i.e Sunglasses, luggage and watches) placement in the market..

 . Understanding the requirements of the clients & positioning the product.

 .Generating business and Maintaining healthy relations and with sports clubs & associations.

 . Cracking big institutional deals resulting in increased sales and repeat purchase of Reebok
products.

 . Constantly exploring the assigned territory and newer markets through improvised Product
offerings

 . Responsible for revenue generation month-on-month for the organization through Distributors
and their MBOs

 . Constantly representing the organization in various corporate/ institutes for tie-ups and cross
promotions.

 . Provide market intelligence and customer feedback on the products to the sourcing team.

 . Handle institutional presentations and managing the expectations of the customers with support
team to create solutions.

INDUSTRY EXPOSURE IV

Almac Sports Marketing Manager April 2009-July 2010

THE FUNCTIONAL SKILLS SET

 Identifying target markets and how best to reach them

 Coming up with marketing strategies
 Organizing the production of posters, brochures and websites
 Attending trade shows, conferences and sales meetings
 Monitoring and reporting on the effectiveness of strategies and campaigns
 Managing a team of marketing executives and assistants
 Developing sales strategies and setting sales targets
 Monitoring the team’s performance and motivating them to reach targets
 Compiling and analyzing sales figures
 INDUSTRY EXPOSURE V

Advansys (I) Pvt. Ltd. Senior Marketing Executive September’06-March 2009

PRODUCTS ASSIGNED:
Personality Gym: Worlds Most Compact Gym
Biospace: Body Composition Analysers
Polar: Heart Rate Monitors watches
Hoist: Strength Training Fitness Equipments
Speedminton: Sports Rackets

THE FUNCTIONAL SKILLS SET

 Managing the marketing and operational activities of the firm.
 Interaction with Celebrities, Gym Owners, Doctors and other concerned person for business
generation.
 Co-ordination with Media Agents for Advertisement in Healthcare journals.
 Formulating Marketing & sales strategies for all the products of the company.
 Demonstration of the equipments to the customer and closing the deal.
 Generate sales through Sports MBOs, Gyms, Health clubs.
 To promote and achieve sales target for the various products of the company.
 Evaluating programmes & recommending promotions that maximize brand potential on regular
basis.
 Mentoring, motivating and guiding team members ensuring sales – business generation and
achieving budgeted figures.
 Training potential customers on the use of Body composition analysers, fitness equipments and
other related company products.
 Demonstration of the products to target customers and also at events and exhibitions.
 Representing the company in major international exhibitions like ‘OBESITY 2007’ in Ahmedabad,
'INDEX FURNITURE' in Delhi ,'HOSPIMEDICA' in Delhi, ‘SFAL 2007’ - Delhi, 'MEDITECH' in
Hyderabad to name a few.

IT SKILLS:

 Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook)

 Video conferencing technologies like Skype and Zoom
 Distributor management systems
 Inventory control systems
 PERSONAL DETAILS:

Date of Birth: July 10th, 1983

Maritial Status: Married
Address: 1201, Dattakrupa CHS, Old MHB Colony, Borivili (W), Mumbai

Languages known - English, Hindi, Gujarati, Bengali & Marathi (beginner)

Preferred Locations – Mumbai, Pune, Ahmedabad
References – Available when required
KUNAL DAVE