1.

Match the Word with the corresponding meaning:

a. Supply Expensive C
b. Demand Desire to buy any product B
c. High price All people D
d. Mass market The lifetime of goods and services. E
e. Life cycle Disposition to offer products A

2. According to the text, mention the things people take into account to
determine the demand.
Features, appearance, price and distribution method for a target
market segment

3. Write F for false or T for true

a. Production cost depends on Technology
F ( ) V (X)
b. As greater the expectations are, the lower will be the offer from the
companies.
F (X) V ( )
c. One of the four Ps of marketing mix is Package
F ( ) V (X)
d. Price is the amount a customer pays for the product
F (X) V ( )
e. Planning is to transform and develop marketing objectives to
marketing strategies
F ( ) V (X)

4. Answer the following questions

a. What is Benchmarking?_
It is the process by which information is collected and new ideas are
obtained, by comparing aspects of your company with the leaders or the
strongest competitors in the market

b. What is the process of Benchmarking

Benchmarking consists of taking as reference the best and
adapting their methods, their strategies, within the law.

c. Number the aspects to be taken into account in Benchmarking:

 QUALITY
PRODUCTIVITY
TIME

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

ACTRESS a woman whose job is to perform in plays and films

APPLICATIONS  computer program designed for a particular purpose
BUSINESS the buying and selling of goods or services
CALENDAR something that shows all the days, weeks, and months of the year
COMPETITION an organized event in which people try to win a prize by being the best, f
DEVICES a piece of equipment that is used for a particular purpose
DRIVING the activity of driving a vehicle, or the way someone drives
FASHION the most popular style of clothes, appearance, or behavior at a particular
INFORMATION facts about a situation, person, event, etc
MARKET  place where people go to buy or sell things, often outside
MARKETPLACE an area in a town where there is a market
MOVIE a cinema, or group of cinemas
PACKAGING he papers, box, etc that something is inside so that it can be sold or sent
PRODUCER someone who controls how a film, play, programmed, or musical recording
SALES he numbers of items sold
SIZE how big or small something is
STRATEGY a plan that you use to achieve something
STREET a road in a town or city that has houses or other buildings
a word or phrase that is used to refer to a particular thing, especially in
TERM
a technical or scientific subject
WAY the route you take to get from one place to another

6. Write a ten lines text that summarizes the topic of the activity
The activity is about reading compression, this focuses on the supply and
demand, is set as an example of a luxury jewelry where he sells exclusive
pieces and their sellers are trained to care for these products, while selling
cheap fashion jewelry and colors can be made a massive campaign by television,
market research are important to develop the overall marketing mix for a
given product. By identifying the specific needs of customers, a company can
adjust the characteristics, appearance, price and distribution method for a
target market segment. Technology and changing fashion mean that goods and
services have a limited product life cycle. Ideally, the marketing mix is
adjusted to take into account each stage.
The combination of product, price promotion and location chosen by a company
will depend on its size, competence, the nature of the product and its
objectives.