TALLER DE COMPRENSION DE LECTURA

PRESENTADO POR
MARLY JOHANA NIÑO OVIEDO

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

TECNOLOGIA EN GESION DE MERCADOS
2020
 TALLER DE COMPRENSION DE LECTURA

PRESENTADO POR
MARLY JOHANA NIÑO OVIEDO

INSTRUCTORA
PAULA YULIETH SILVA GONZALEZ

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

FICHA DE CARACTERIZACION NUMERO 2104696
TECNOLOGIA EN GESTION DE MERCADOS
2020
 Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto

de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply (C) Expensive

b. Demand (D) Desire to buy any product

c. High price (E) All people

d. Mass market (A) The lifetime of goods and services.

e. Life cycle (B) Disposition to offer products

2. According to the text, mention the things people take into account to

determine the demand.

The combination of product, price promotion and place chosen by a business

will depend on its size, competition, the nature of the product and its objectives

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (x)

b. As greater the expectations are, the lower will be the offer from the

companies. F ( ) V (x)

c. One of the four Ps of marketing mix is Package F (x) V ( )

d. Price is the amount a customer pays for the product F ( ) V (x)

 e. Planning is to transform and develop marketing objectives to marketing

strategies F ( ) V (x)

4. Answer the following questions

a. What is Benchmarking?

It consists of taking buyers or benchmarks to those products, services and work processes that

belong to organizations that demonstrate good practices in the area of interest, with the purpose

of transferring knowledge of good practices and their application.

b. What is the process of Benchmarking?

continuous process by which the products, services or work processes of leading companies are

taken as a reference, to compare them with those of your own company and later make

improvements and implement them

c. Number the aspects to be taken into account in Benchmarking:

- Debt and working capital, indicators of the capacity, for example, to face new projects of the

most immediate future.

- Sales and profit per employee, which gives insight into productivity and the ability to obtain

competitive products
 5. Write the vocabulary (20 words) from the reading, and make a

Glossary:

Organize the words in alphabetic order and write the meaning of each

word.

1- Adjusted / Ajustado

2- Appearance / Apariencia

3- Boost / Impulsar

4- Brand / Marca

5- Changing / Cambio

6- Cheap / Barato

7- Designer / Diseñador

8- Developing / Desarrollando

9- Distribution / Distribuición

10- Features / Caracteristicas

11- Freshen / Refrescar

12- Goods / Bienes

13- High prince / Gran Principe

14- Life cycle / Ciclo de Vida

15- Mass market / Mercado masivo

16- Marketing strategy / Estrategia de Marketing

17- Overall / En general

18- Price / Precios

 19- Research / Investigación

20- Single / Soltero

6. Write a ten lines text that summarizes the topic of the activity.

We make a demarcation by joining a vocabulary with a selection of phrases, in the same way we

solve some unknowns of false and true, all based on the reading THE PERFECT MIX where it

talks about a luxurious perfumery that is in the galleries of Paris, where we analyze that

marketing sources generally sell cheap items, there we see a perfect mix between the

combination of the product, the price promotion and the place that the owner chooses, in the

same way a technology report was found, where they talk about smartphones, tables and

electronic readers that at the moment is our daily life since today and due to the situations that

the country passes through, it has become an indispensable instrument for all human beings and

our day to day life.

In reading technology, he talks about configurations where we see one of the most famous cell

phones, such as IPHONE, where the whole system is by means of the calendar