TALLER DE COMPRENSION DE LECTURA

1 Match the Word with the corresponding meaning:

a. Supply
b. Demand
c. High price
d. Mass market
e. Life cycle

_C Expensive
_B Desire to buy any product
_D All people
_E_ The lifetime of goods and services
_A_ Disposition to offer products

2 According to the text, mention the things people take into account to determine
the demand.

The appearance, the price and the distribution method

3 Write F for false or T for true

1. Production cost depends on Technology

F( )

V( )

2. As greater the expectations are, the lower will be the offer from the companies.

F( )
v
V( )
3. One of the four Ps of marketing mix is Package

F( )

V( )

4. Price is the amount a customer pays for the product

F( )

V( )

5. Planning is to transform and develop marketing objectives to marketing

strategies

F( )

V( )

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is a process that allows you to collect references and information
from other brands or companies

b. What is the process of Benchmarking?

Benchmarking is the process of creating, collecting, comparing and analyzing key
indicators that allow measuring the performance of the most important processes
and functions of a company.

c. Number the aspects to be taken into account in Benchmarking:

1 the price
2 Financial statements
3 marketing, advertising and SEO positioning
4 human Resources
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

1 adjusted: equilibrado (a)

2 account: cuenta
3 bought: compro
4 businesses: negocios
5 cheerful: alegre
6 contrast: contraste
7 extended: extendido (a)
8 findings: recomendaciones
9 Ideally: idealmente
10 increase: incrementar
11 inexpensive: barato (a)
12 jewellery: joyería
13 judged: juzgado
14 packaging: embalaje
15 promoted: promovido (a)
16 research: investigar
17 stage: escenario
18 size: talla
19 sales: ventas
20 target: objetivo

6. Write a ten lines text that summarizes the topic of the activity.

The exclusive companies that use the best materials for the manufacture of their
products are specifically those with high prices, these brands are only bought in
exclusive stores and promoted by sales consultants.
On the contrary, cheap products for the mass market sell much better, are
distributed in supermarkets and are promoted in television advertising.
In order to carry out the overall marketing mix, it is important to do research that
allows us to understand the customer's needs, so that the company can adjust the
appearance, price, and method of distribution of the product.
Finally, it is important to take into account trends, to identify the life cycle of the
product, for this it is important to modify some aspects through stages.

Laura valentina muñoz calderón

Gestión de mercados
Ficha: 2348299