SCHOOL LEON GUINTO MEMORIAL COLLEGE, INC.

GRADE LEVEL 12- HUMSS BLK 1

GRADES 1 TO 12 TEACHER CHRISTIAN MARK A. AYALA LEARNING AREA MEDIA AND INFORMATION
DAILY LESSON LOG LITERACY
TEACHING DATES AND MONDAY TO THURSDAY QUARTER First/ SESSION 10
TIME 3:40-4:40

TOPIC/LESSON NAME Media and Information Language

CONTENT STANDARDS The learner demonstrates understanding of media and information literacy (MIL) and MIL related
concepts.
PERFORMANCE STANDARDS The learner organizes a creative and interactive symposium for the community focusing on being
a media and information literate individual.
LEARNING COMPETENCIES Evaluates everyday media and information with regard to codes, convention, and messages with
audience, producers, and other stakeholders
Produces and assesses the codes, convention, and messages of a group presentation
SPECIFIC LEARNING OUTCOMES At the end of the lesson, the learner:
1. understands the concepts of codes, convention, messages, audience, producers,
stakeholders
2. Analyzes meanings embedded in various types of media.
TIME ALLOTMENT 90 minutes
MATERIALS Computer, Projector, Presentation software, Lecture material, Board and Chalk
RESOURCES Media and Information Literacy in the 21st Century by; Angelito P. Bautista Jr. & Jessica
Mariz R. Ignacio, Brilliant Creations Pub.
Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY Philippine
Norma University

PROCEDURES MEETING LEARNER’S NEED

INTRODUCTION Teacher Tip:

Review the key points in the discussion of Media and Information Sources from the previous lesson. Emphasize that in media and Information
Present the topic title: media and Information Languages. Language information can be
State the objectives of the lesson. communicated in various forms not just
Let learners solve a set of Rebus Puzzle through words, phrases or sentence.

Media languages- codes, conventions, formats, symbol and narrative structures that indicate the meaning of media
messages to an audience
MOTIVATION Teacher Tip:
Establish that an interpretation will
Show common symbols or characters that deliver different meanings defending on the context where they used. always be subjective and that the
Compare language and media and Information Languages. viewer’s background will always affect
their interpretations.
Language – the method of human communication, either spoken or written, consisting of the use of words in a structured
and conventional way.

Meaning in Frame

Hang images around the classroom.

Let the learners walk around the classroom and let them interpret the images.
Let learners share their interpretations in class as you take on each images.
Ask the learners to reflect on the statement: “Language may be a source of misunderstanding” – Marshall McLuhan
Let them share what they think in class.
INSTRUCTION/DELIVERY Teacher Tip:

Expound on what Media Languages are. Show various examples of images, video
Differentiate technical from symbolic codes then list some examples. footages, video clips, audio samples, and
background music to concretize the
concepts.
 Technical codes – include sound, camera angle, types of shots and lighting. They may include for example,
ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in
photograph.
 Major-sounding scales and chords their brighter, cheerier sound
 Minor scales and chords their darker sadder sound.
 A close – up or close-up in filmmaking, television production, and still photography is a type of shot that tightly
frames a person or object. This is often used to highlight details such as eye movement, mannerisms, and minimal
yet impactful actions.

 Full shot is another name for wide shot or long shot. It shows the subject fully, from head to toe. This is used for
dialogue sequence, and they allow the viewer to pick up on the character’s movement and gestures. It is also far
enough to establish the setting of the scene.

 Medium shot is also known as the waist shot because it frames the subject from waist up. It is commonly used for
interviews or news casting because it directs the viewers to the subject.

 Extreme Long Shot covers a wide area thus framing the subject including a vast amount of its surrounding. It is
often used to provide context for the scene or show far transportation.

 High-Angle Shot makes the subject look weak or vulnerable while Low Angle-Shot empowers your subject.

 Camera Movements includes dolly, panning, tilting, and POV. Panning is often used to follow subject’s
movements or in establishing the setting of the scene. Tilting used similarly as panning, but the camera moves up
and down. A dolly or tracking is usually used for emphasis or to show an entrance movement. A point –of-view
shot or handled shot makes the footage more engaging because the audience takes a character’s view.

 Symbolic codes include the language, dress, or action of characters, or iconic symbols that are easily understood.
For example, a red rose may be used symbolically to convey romance, or clenched first may be used to
communicate anger.

 Discuss Color Symbolism. Refer to: https://www.incredileart.org/lessons/middle/color2.htm

 Denotation – literal or obvious meaning

 Connotation – potential or suggested meaning

Define what Convention is and lay down some examples.

 Convention - in the media context, refers to a stand or norm that acts as a rule governing behaviour.
Example: Yellow, in the Philippines, associated to democracy (expound on the Historical background)

Using diagram of the communication process, review how messages are transmitted from the speaker to the receiver.

Messages are the information sent from the source to a receiver.

Elaborate on whom the audience and producers are and what role do they play in media Consumption.

Audience – the group of consumers for whom a media message was conducted as well as anyone else who is exposed to the
message.

Producers – People engaged in the process of creating and putting together media content to make a finished media
product.

Enumerate other stakeholders who contribute heavily on Media Languages.

PRACTICE

In small group, will conduct an Image Analysis by comprehensively answering the following guide questions:

 What are the main colors used? What do they mean?

 How are the texts presented? How does it help complete the meaning of the poster?
 Is the message in the visual mostly founds in words, pictures/symbols, or both? Why?
 Give one (1) symbol from the image and its implication to the mood of the poster.

Answer will be checked using the rubric below.

 4 3 2 1
Makes a complete and Makes a detailed description Makes a detailed description Description is not detailed
detailed description of the of most of the element seen of some of the elements or complete. Finds it
elements seen in the in the photograph: Forms a seen in the photograph; difficult to interpret the
photograph; Forms a somewhat reasonable Relates how the photograph meaning of the photograph.
reasonable hypothesis about hypothesis about what is makes him/her feel
what is viewed in the viewed in the photograph personally
photograph and can support and can support this with
this with evidence from the some evidence from the
photograph. photograph.
ENRICHMENT

1. Learners discuss on the ways how a certain visual media will achieve its purpose better.
2. Learners explain the importance of being able to see what codes, convention, and message connotes.

Digital Collage

Divide the class into 5 to 8 groups.

Using the learner’s phone as canvass, the learners should be able to create a collage by strategically arranging the phones
besides each other. The collage should highlight a social issue using various symbols, codes and conventions.
Every output will be subjected to decoding and the producer of the collage should verify the accuracy of the interpretation.

EVALUATION

Create a Social Media Plan that will serve as the operational guide in managing your social media campaign. Utilize the
format below.

Account Title: SaveH2O

Description: This page aims to...
Date Format Concept
August 11, 2020 (Buwan ng Wika Celebration)
October 17, 2020
December 12, 2020
The Social Media Plan will be graded using the rubric below:

Criteria 4 3 2 1
Comprehensiveness The content of the The content of the The content of the The content of the
plan is comprehensive plan is plan is average and plan is satisfactory
and contains all comprehensive, but contain some and contains little
necessary information some information information information
needed was not necessary. necessary.
explained in detail.

Organization The content of the The content of the The content of the The content of the
plan is well- plan is organized and plan is satisfactorily plan is disorganized
organized and easy to is understandable. organized and is quite and is difficult to
understand challenging to follow understand
Format The plan followed the The plan missed to The plan missed most The plan did not
format needed follow a few of the of the format. follow the entire
indicate format. format.