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Form says
Form • The human being looking on an object or
living being, first sees the form, then color
and other forms of elements associated with
it, and only at the very end look into
components and details

• The object form is very important, because

that creates the first impression for people
Drsc.ing. Anita Gerina-Ancane

The forms and colors compliance Square

• A special case of a rectangle is a square - a
• Already in ancient times noticed that people
rectangle with equal angles and equal sides
influence certain forms
• It is static when it stands on its side, and
• Form like color, an emotional effect on the people dynamic, when stands on the edge
• Simple geometric forms are perceived more • It is found naturally in many minerals
quickly
• It is perceived as standing firmly on the
• Many nations are similar in form perception ground, strong, heavy, self-assured
• Form the same as a color perception depends • Four different combination of
heavily on associative memory and can be elements and the balance
subjective

Cup
• Four elements, the four seasons Socket

• Equality, simplicity, directness, truth, justice,

wisdom, honor
• Many games are based on a square - chess,
checkers, 15 games with ten trillion to Floppy disk

combinations of stones ... etc..

28 square consists of brick surface

Stool

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Rectangular
• A rectangle all angles is equal to the 90 °. So • The most rational, stable and reliable figure
the edge pairs are equal and parallel. A • The man is using a rectangle to adapt the
rectangle is a special case of parallelogram
place by himself - a house, a room, a table,
where all angles are straight.
bed, etc.
• Rectangle in nature is a rare found
• Rectangle is created unnaturally
• Houses, furniture, paper, boxes, paper
packages - all of these forms are created by
the human mind

Mobile phone
Triangular
• A triangle is a triangle or plane part bounded
Calculator by three straight lines, which intersect each to
each. Thus, a triangle is a polygon with three
sides
• Tells of a movement, dynamics and sharp
Charger corners shows aggression
• Triangle his strength exudes from every
corner

Television

Light
• Equilateral triangle - manhood, the sun, the deity
fire, life, heart, hill, harmony, crown

• An inverted Triangle - femininity, the moon,

water, fertility, rain, divine grace

Clock
• Its characteristic structure can be found naturally
in many minerals and herbal complex structures
Aparatus

• Today, many construction are based on a

triangular structure and modules Music triangle
Waybill

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Dumbbell
Traffic conus

Steam iron

Circle
• Circle is the figure that is first apparent law • The circle is essentially unstable and dynamic:
such that: all of the points are the same all rotational movement and to search for
distance from the centre. eternal movement follows out of the circle
• Its the surrounding leaves uncertain dreamer • The circle is easily found in nature
impression - not standing firmly on the ground • One of the oldest symbols is the disc made
• The sun, the moon, infinity, eternity, from two equal and opposite dynamic parts
perfection • The circle is not always accurate
• Sphere is always in the correct position,
regardless of location

Cylinder

CD

Dustbin

Ventilation shaft
Thermometer
Wheel 5G reuter

i-robot

Dumbbell

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Helm
Circle in Latvian mythology
• Sun (the Moon), harmony, integrity,
completeness, security symbol, Jāņu Cheese
Ball (cottage cheese with caraway seeds), a heavenly
sphere
As well as all the events in a circle - around the
Dumbbell
block pulling round the village, chaff, singing,
dancing in a circle, etc..
• The circle marks the inner and outer world of
ideas containment, light and darkness or good
and evil forces fight and good protection.
• The circle as a symbol of the sun and light
associated with warmth, psychological
orientation in space.

Oval
• Ellipse can be obtained as the projection of
another circle in the plane as well as slicing a
cone with a plane and the cylinder with the
plane. Elliptical special case of a circle Rackett Flash memory
Bath
• Oval shape is a gentle
• Gives the impression that it brings peace,
phlegm, is liberating and informal
• Ellipse - the cosmic egg, descent and ascent, Calculator
involution and evolution
Sloping ellipse means the dynamics
and pressures
Kettle
Thermometer

Pentagram form
• A regular pentagon, which all sides are
extended so until they intersect, forming five
equal equilateral triangles
• Eternity, perfection, world, health, luck

Coffe machine

Juiser

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Knife

Box
Vemtilator

Car casting disk

Screw nut

Regular hexagon Screw

• A polygon with six sides. Hexagonal angles

Screwdriver
sum is 720 °. It has 9 diagonals. Each regular Box
hexagon angle is 120 ° high Roof elements

• An abundance of beauty, harmony, freedom,

marriage

Line shape
• Certain effects of the line shapes
• Baseline types - straight, bandy, broken, etc.
• There is a perception that the vertical and
horizontal lines are associated with peace,
community and solidarity, but curved - with
sophistication and disengagement
• If frequency of the horizontal and vertical lines
and contrasting colors, then they cause
unpleasant impression
• A zigzag line of creates rapid change in the
impression of power concentration, rapid energy
release

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Hurdle

Fence

Stairs
Ear-rings

Screw
barrel-shaped key
Hook
Ventilation
shaft

Brake
Grating

Carabine
Switch Tap

Two form combination

Practical task. Chair forms
Headset
• Look and think about the forms by yourself

Lamp

Watch
Bicycle

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Trafic light

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• http://www.behance.net/gallery/Traffic-Light/80412

Designer: Roberto Vackflores for

CRAB Diseño Industria
http://www.yankodesign.com

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• http://www.youtube.com/watch?v=96Q9bgOeIS
U&feature=player_embedded

Designer : Feng Cheng-Tsung, Wang Bo-Jin, and

Lin Yao-Jie

Russian design studio Art Lebedev

Their Luxofor Traffic Light

would feature square
lenses rather than round
ones since the round
lenses are no longer
necessary (they were
designed to be used with
bulbs, not the LEDs we
use today). The shape
would allow more visible
area for the signal,
thereby making the
traffic lights easier for
motorists to read.

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Designers: Kyung Ok Jeon, Sim Hye Yoon, Park So Yeon & Lim Ju Hee

Designers: Han Like, Liu Peng, Ren Mingjun & Wei Chengjie

Designer: Chang-Chi Shih Designers: Gisung Han, Hwanju Jeon & Jaemin Lee

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Designer: Kisung Lee

Designer: Art Lebedev Studio

A Newfangled Traffic Light Built for

People and Robots
Arinin's concepts combine
information that you
would typically find on
two or more signs into
one, intuitive signal. Each
sign is shaped like the
intersection in which it
appears; a four-way
junction gets a cross-
shaped (read: four-way)
sign. If traffic laws say you
can turn right but can’t go
straight, the sign will show
a green arrow curving
right, with a glaring block
of red in the bar pointing
upwards. It practically
gestures at what to do.

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Designer : Matheus Pinto

Pedestrians are often faced

Designer: Thanva Tivawong with danger when trying to
cross the street in busy
urban areas, so devised a
new type of solar-powered Designer Hojoon Lim
traffic symbol that would
keep pedestrians and cars
out of each other’s way.
The system consists of four
signals at each intersection
in the shape of a square.
Whichever side has to wait
for the moment is greeted
with a thin laser signal
blocking the way, giving a
harmless visual cue that is
perhaps a little harder to
ignore than the standard
red light.

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The Marshalite was invented by Designer Charles Marshall

Charles Marshall in 1936 and
employed a mechanical pointer
to indicate what the cars should
be doing at any given time.
Thanks to the sweeping hand that
moved at a predictable speed
across the colored segments,
motorists knew exactly how long
remained until the signal
changed. The Marshalite was
used in Australia until the 1970s,
but its design influence can still
be felt today.

http://www.youtube.com/watch?
v=whnB6ueKIj0

Research task
• Choose one product;
• Research product form and color from its history
till nowadays;
• Describe main materials that are used;
• Make up to 3 sketches of future product form;
• Make Power Point presentation and upload it in
ORTUS.

• Upload till March 3th 12:30

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What is the Mazda KODO design philosophy?

Mazda KODO design incorporates energetic and graceful elements to replicate a

sense of flow. Inspirations used to develop the beauty of motion include natural
elements, such as wind and water, as well as animal movement and athletic displays

https://www.youtube.com/watch?v=Pb-24LW56J4
https://www.youtube.com/watch?v=7N5ibgD8Z1A

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