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ACLC COLLEGE OF CALAPAN

A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

EDUKASYON SA
PAGPAPAKATAO

ENGLISH
ARALING
PANLIPUNAN
MOTHER TONGUE
BASED-MULTI LINGUAL
EDUCATION (MTB-MLE)
World-Class I.T and Business Education 53
ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

Appendix A

January 30, 2020

________________________

________________________

Dear Sir/Madame:

Greetings of Goodwill and Prosperity

I, ___________________________________, a graduating student of ACLC College of


Calapan under AMA Education System is currently enrolled in Bachelor of Science in
Business Administration major in Marketing Management (BSBA-MM) this 2 nd Semester
SY 2020-2021.

One of the thesis requirements is to develop a Case Study align with our specialization,
My propose thesis is entitled,______________________________________________

______________________________________________________________________
I have selected your organization/school/company to be a subject of my study. Hence, I
am asking for your kind assistance and permission to make it a reality.

With your approval, I hope that you can give me thirty (30) minutes of your valuable time
for an interview to ask pertinent question and some relevant queries needed for this
undertaking. Rest assured that all information will be treated with high confidentiality.
Furthermore, the data to be gathered will only be used for academic purposes.

I would like to extend my appreciation for your kind consideration and usual support.

Respectfully yours,

________________

Signature Over Printed Name Student

Noted:

Dr. Rosallie Antonio-Bautista


Research Director/Faculty

World-Class I.T and Business Education 54


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

World-Class I.T and Business Education 55


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

Appendix B

SURVEY QUESTIONNAIRES

EFFECTIVENESS OF MARKETING STRATEGIES OF ROYAL STAR MARKET

APPLIANCE IN APLLIANCES LOAN & CREDIT

Name: __________________________

Address: ________________________

Part I. Respondent’s Profile

Directions: Below are the numbers of statements regarding personal profile.

Please read and answer the following statements. Put a check mark on the most

appropriate response.

1. AGE

[ ] 20 – 25 yrs. Old [ ] 26 – 30 yrs. Old [ ] 31 – 35 yrs. Old

[ ] 36 – 40 yrs. Old [ ] 41 – 50 yrs. Old [ ] 51 – 55 yrs. Old

[ ] 56 – 60 yrs. Old

2. EMPLOYMENT STATUS

[ ] Employed [ ] Unemployed [ ] Underemployed

Others, please specify: ____________________

3. MARITAL STATUS

[ ] Single [ ] Married Other, please specify: _____________

World-Class I.T and Business Education 56


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

Part II. Effectiveness of Marketing Strategies

Directions: Kindly read each of the following statements carefully; check on the rating

that corresponds to your preferences. Please refer to the legend below.

5 – Strongly Agree 4 – Agree 3 – Disagree

Legend:
2 – Strongly Disagree 1 – Not Applicable

SA A DA SA NA

2. EFFECTIVENESS OF MARKETING STRATEGIES 5 4 3 2 1

2.1 CONTENT

2.1.1 The store has different appliance to choose.

2.1.2 The store is in more on-site content.

2.1.3 Store known as retail market appliances.

2.1.4 Store considered by installment process.

2.1.5 Store has lower prices of appliance.

2.2 CUSTOMIZATION

2.2.1 Product is in good quality.

2.2.2 The product can be present as gift market

World-Class I.T and Business Education 57


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200
2.2.3 Product is in well packaged.

2.2.4 The product can be offered in other customer.

2.2.5 The product appearance is attractive according

with quality.
2.3 CHOICE

2.3.1 The products are properly explained to the


customer.

2.3.2 The product in store orients the pros and cons in


handling the products.

2.3.3 The appliances have a warranty.

2.3.4 Their promotional activities can easily determine


the store name.

2.3.5 The store has a good quality of appliances.

2.4 COMMUNITY

2.4.1 The customers are well accommodated by the


staff.
2.4.2 The store has the proper safety equipment
installed like alarming device.
2.4.3 The store is in proper condition and cleanliness.

2.4.4 The store has good ambiance and environment.

SA A DA SA NA

World-Class I.T and Business Education 58


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200
5 4 3 2 1
2.4.5 The store is accessible to customers.
2.5 CONVENIENCE
2.5.1 The staffs are approachable.
2.5.2 Customer can easily avail product in terms of
credit.
2.5.3 Customer can easily avail product in terms of
installment.
2.5.4 The customer found out the appliances in the
store according with their needs.
2.5.5 The store has a service delivery.
2.6 COST REDUCTION
2.6.1 They offered good quality of appliances according
to its budget.
2.6.2 The product in store orients each of prices.

2.6.3 The appliances are known and in detail by their


promotional strategy.

2.6.4 Their promotional activities changed the


purchasing decision of the customer.

2.6.5 The store is open in every price inquiry.


` 2.7 CREDIT
2.7.1 Customer can avail product even if it is expensive
in terms of installment?

2.7.2 The payment process can help the store to


increase their sales.
2.7.3 The installment process doesn’t affect their sales.
2.7.4The company has credit & installment to increase
more the sales.
2.7.5 The customer will minimize expenses by
installment process?

World-Class I.T and Business Education 59


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

Comments and suggestions: ______________________________________________

_____________________________________________________________________

_________________

Signature and Date

Appendix C

World-Class I.T and Business Education 60


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200
Curriculum Vitae

DIAZ, GREXSIE AGLERON

Pachoca, Calapan City, Oriental Mindoro

E-mail Address: diazgrexsie@gmail.com

Mobile Number: 09301896077

OBJECTIVES: To secure a position with a stable and profitable organization, where I


can utilize my skills and gain further experience while enhancing the company’s
productivity and reputation.

PERSONAL INFORMATION:

Date of Birth: January 14, 1993

Place Of Birth: Bayanan II Calapan City, Oriental Mindoro

Civil Status: Single

Age: 27 years old

Gender: Female

Nationality: Filipino

Religion: Roman Catholic

Mother’s Name: Shirley A. Diaz

Father’s Name: Tirso A. Diaz

EDUCATIONAL ATTAINMENT:

World-Class I.T and Business Education 61


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200

Tertiary: Bachelor of Science in Business Administration (2020-2021)

AMA Computer Learning Center College of Calapan (ACLC)

J.P Rizal St., San Vicente East, Calapan City, Oriental Mindoro

Secondary: Community Vocational High School (2008-2009)

Masipit Calapan City, Oriental Mindoro

Primary: Adriatico Memorial School

San Vicente west, Calapan City, Oriental Mindoro (2004-2005)

SKILLS:

 Computer Literate (Word, Excel, Publisher and Power Point)


 Detail Oriented
 Good Communication skills (oral and written)

JOB EXPERIENCES:

On-the-Job-Trainee

Coco Life, Insurance

June 2010 – October 2010

World-Class I.T and Business Education 62


ACLC COLLEGE OF CALAPAN
A Member of AMA Education System

3rdFlr. Tolentino Bldg. J.P. Rizal St. San Vicente,


Calapan City, Oriental Mindoro 5200
CHARACTER REFERENCES:

DR. ROSALLIE ANTONIO – BAUTISTA


President/COO
ACLC College of Calapan
San Vicente. Calapan City Oriental Mindoro

MS. MARIA VIC D. QUINTO


School Directress
ACLC College of Calapan
San Vicente Calapan City, Oriental Mindoro

MR. JUANITO ALVEYRA


Brgy. Captain
Pachcoca Calapan City, Oriental Mindoro

I hereby certify that the above information is true to the best of my knowledge
and beliefs.

DIAZ, GREXSIE A.
_______________
Applicant

World-Class I.T and Business Education 63

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