MARKET ANALYSIS

This chapter talks about the major competitors, minor competitors and the customers of the business. Its

intention is to lead the company to its advantages and disadvantages.

MAJOR COMPETITOR

One of the major competitors of our company is the S&R grill and restaurant. S&R grill and restaurant has

a larger environment compared to our company they can accommodate larger numbers of customers and they

can handle large occasions. Also S&R grill and restaurant not just offer food they also have a boutique where

you can buy souvenirs for a truly remarkable stay. If you want a shining shimmering and looks like a new car

they also offers a car wash, your stay in S&R grill and restaurant is not just to fill your hungry tummy because

they can offer a lot. But the sad part is most of their goods are not affordable and the serving is so less their

good for two persons is just for one person only. Their parking area is small for a lot of customers with big

vehicles. But in spite of that S&R grill and restaurant has a friendly environment employees are very friendly

they are smiling a lot and they are very approachable. S&R grill and restaurant is just along the highway of

Namboongan Sto Tomas La Union.

MINOR COMPETITOR

The minor competitor of our company is Angel’s Eatery located across our company. Angel’s Eatery is

for the people who finds satisfaction that is fit for their budgets. It offers the cheapest goods and price. Their

environment is un-condition for people that finds more comfortable eating place because carenderias has a

smaller area. Angel’s Eatery cannot accommodate large amount of customers because of the small are they

have.

CUSTOMERS

Customers comes in different types, different cultures, different beliefs, different styles etc. But

customers come to our company with only one purpose and that is to taste the goods that our company offers.

Customers that come to our company usually leaves a trade mark the common is “thank you for the yummy

food” and that is very heartwarming to hear. Our customers are easily attracted because of the foods that we

offer that makes them come back again and again. Our company is famous for its name KAMBAK that means

kambingan at bakahan that attracts people.

 SWOT ANALYSIS
INTERNAL
STRENGTH
EXTERNAL WEAKNESS
 Affordable foods  Not enough space for the
 Relaxing place because of the
ambiance and it feels like you’re at
accommodation of the
home. customers.
 You will not get bored while waiting
for your order because there’s a free
Wi-Fi and television.
 The business is just along the
highway that’s why it is easily seen
by the customers.
 The employees are approachable.

OPPURTUNITIES
THREATS
 Existence of S&R
Having online Grill and
website.
 Restaurant
Having and other
an artist food
customers,
industry.
it attracts more people to
try the business products.