wewmAvBwm K‡jR

wgicyi, XvKv|
welq: e¨emvq msMVb I e¨e¯’vcbv
K¬vm cwiPvjbvq: ivg Pib wek^vm Aiæb
AvR‡Ki welq: e¨e¯’vcbvi aviYv (2q c‡Îi cÖ_g Aa¨vq)
‡jKPvi b¤^i:04
1. †ckv Kx?
we‡klvwqZ Ávb m¤^wjZ †Kvb KvR ev e„wˇK mvaviY A‡_© †ckv e‡j|
we‡klvwqZ Ávb ej‡Z wbw©`©ó †ÿ‡Î mswkøó ZvwË¡K I e¨envwiK Ávb‡K eySvq|
†Kvb e¨w³ we‡klvwqZ Ávb AR©b K‡i ivóª¯^xK…Z msN ev mwgwZi m`m¨ c`
MÖnYc~e©K D³ mwgwZi wewfbœ wewa-weavb †g‡b Kg©ms¯’v‡b wb‡qwRZ _vK‡jB
†Kej Zv †ckv wn‡m‡e Mb¨ nq|
†gvU K_v, we‡klvwqZ Ávb I wWwMÖm¤^wjZ e¨w³eM© hviv ivóª¯^xK…Z wbR¯^ msN
ev mwgwZi m`m¨ n‡q wbw`©ó AvPiY wewa I wbqg-bxwZi AvIZvq †Kv‡bv KvR ev
e„wˇZ wjß _v‡K Zv‡`i H KvR ev e„wˆK †ckv e‡j|

2.e¨e¯’vcbv wK GKUv †ckv?

e¨e¯’vcbv m¤ú~Y© †ckv bq|
we‡klvwqZ Ávb I wWwMÖm¤^wjZ e¨w³eM© hviv ivóª¯^xK…Z wbR¯^ msN ev mwgwZi
m`m¨ n‡q wbw`©ó AvPiY wewa I wbqg-bxwZi AvIZvq †Kv‡bv KvR ev e„wˇZ wjß
_v‡K Zv‡`i H KvR ev e„wˆK †ckv e‡j|
e¨e¯’cbv Kvh© m~Pviæiƒ‡c m¤úv`‡bi Rb¨ hw`I mymse× Áv‡bi cÖ‡qvRb nq,
Z_vwc Wv³vi, cÖ‡KŠkjx, AvBbRxex BZ¨vw` e¨w³e‡M©i b¨vq we‡klvwqZ Ávb I
wWwMÖm¤^wjZ e¨w³eM© _v‡K bv| G Qvov Giƒc we‡klvwqZ Ávb I wWwMÖ cÖ`vbc~e©K
Gi †Kvi ivóª¯^xK…Z wbR¯^ msN ev mwgwZ †bB Ges wbw`©ó AvPiY wewa I wbqg-
bxwZi AvIZvq e¨e¯’vcbv Kvh© cwiPvwjZ nq bv weavq e¨e¯’vcbv m¤ú~Y©iƒ‡c †ckv
bq|
3.e¨e¯’vcbvi mve©RbxbZv ej‡K Kx †evSvq?
e¨e¯’vcbvi mve©RbxbZv ej‡Z mKj †ÿ‡Î e¨e¯’vcbvi Avek¨KZv ev e¨e¯’vcbv
Áv‡bi cÖ‡qvM‡hvM¨Zv‡K eySvq|
cwievi †_‡K ïiæ K‡i e¨emv cÖwZôvb I ivóª cwiPvjbv mKj †ÿ‡ÎB e¨e¯’vcbv
Avek¨K|
MÖxK `vk©wbK m‡µwUm e‡j‡Qb e¨e¯’vcbv mve©Rbxb| A_©r Management is
universal.
4. Ôe¨e¯’vcbvi mve©RbxbÕ- e¨eL¨v Ki|
e¨e¯’vcbvi mve©RbxbZv ej‡Z mKj †ÿ‡Î e¨e¯’vcbvi Avek¨KZv ev e¨e¯’vcbv
Áv‡bi cÖ‡qvM‡hvM¨Zv‡K eySvq| `je× †h †Kvb KvR ev cÖ‡Póvi †ÿ‡Î
e¨e¯’vcbv GKwU AwZ Acwinvh© Dcv`vb| jÿ¨ AR©‡b e¨e¯’vcbv cÖwµqvi mKj
KvR †hgb- cwiKíbv, msMVb, Kgx©ms¯’vb, wb‡`©kbv, †cÖlYv, mg¤^q mvab I
wbqš¿b eo ai‡Yi cÖwZôv‡bi †ejvq cÖ‡hvR¨ †Zgwb e¨w³ Rxe†b ev mvaviY
cÖwZôv‡bi jÿ¨ AR©‡bi Rb¨ mgfv‡e cÖ‡hvR¨| e¨e¯’vcbvi Kv‡Ri aiY I cÖK…wZ
wKQzUv wfbœ n‡jI †gŠwjK‡Ë¡i wePv‡i Zvi g‡a¨ †Zgb cv_©K¨ †bB| A_©vr
e¨e¯’vcbvi Aw¯ÍZ¡ me©‡ÿ‡ÎB we`¨gvb|
5. Ôe¨e¯’vcbv GKwU mvgvwRK cÖwµqvÕ- e¨eL¨v Ki|
DcKiYvw`i Kvh©Ki e¨env‡ii gva¨‡g cÖvwZôvwbK jÿ¨vR©‡bi Rb¨ cwiKíbv, msMVb,
Kgx©ms¯’vb, wb‡`©kbv, †cÖlYv, mg¤^q mvab I wbqš¿b Kvh©‡K e¨e¯’vcbv e‡j|
mgvR mswkøó wewfbœ c‡ÿi AskMÖn‡Yi ga¨ w`‡q †h cÖwµqv ev Kvh©mg~n ev¯ÍevwqZ nq Zv‡K
mvgvwRK cÖwµqv e‡j| e¨e¯’vcbv cÖwµqvi Kvh©mg~n cÖwZôv‡bi Af¨šÍi¯’ I evwn¨K mgvR
mswkøó wewfbœ c‡ÿi AskMÖn‡Yi ga¨ w`‡q m¤úvw`Z I ev¯ÍevwqZ nq weavq e¨e¯’vcbv‡K
GKwU mvgvwRK cÖwµqv wn‡m‡e we‡ePbv Kiv nq|