Module 3-Social, Ethno

1 |D A H A N
SENIOR HIGH
SCHOOL
University of Bohol
Tagbilaran City
September 14-
SUBJECT UNDERSTANDING CULTURE,SOCIETY AND POLITICS DATES COVERED
25,2020
GRADE
LEVEL
11/12 QUARTER First
Preliminary - MODULE 3
LESSON 3 > Society and Culture

> Ethnocentrism and Cultural Relativism
CONTENT The learners demonstrate an understanding of:
STANDARD
1. Culture and society as anthropological and sociological concepts
2. Perspectives in/approaches to the study of culture and society (i.e., comparative, historical, structural
functional, interpretive, critical)
PERFORMANC The learners:
E STANDARD
1. Appreciate the nature of culture and society from the perspectives of anthropology and sociology
2. Demonstrate a holistic understanding of culture and society
3. Values cultural heritage and express pride of place without being ethnocentric.
ESSENTIAL Defining Culture and Society
TOPIC
ESSENTIAL  Analyze the concept, aspects and changes of culture and society
 Explain the importance of cultural relativism in attaining cultural understanding
COMPETENCY
Performance The learners will create a video clip with the content of promoting cultural relativism to mitigate
Task ethnocentrism. He/she may use any available devices to create a video clip and edit it to any video maker
apps.
RUBRIC:
EXCELLENT GOOD SATISFACTOR NEEDS
(20pts.) (15pts.) Y IMPROVEME
(10pts.) NT
(5pts.)
CONCEPT The video The video The video The video does
clearly demonstrates demonstrates not
demonstrates a key concepts previous demonstrate a
key concept concepts. clear concept.
UNIVERSITY SENIOR HIGH SCHOOL: A vibrant University High School nurturing lives for a great future. Fulfilling pre-university experiences. SY 2020-2021
2 |D A H A N
DESIGN The quality and The quality and The quality and The quality
materials are material are materials are and material
very well adequately lacked of some are not
organized and organized and organization and organized and
understandable somewhat clarity clear.
clear.
FINAL It looks It looks decent It requires more It looks

PRODUCT professional and the concept revisions and the unrefined and
and the were somewhat concept were not the concepts
concepts were demonstrated clearly were not
visibly demonstrated demonstrated.
demonstrated
PRE – TESTING HOW MUCH I

KNOW
CHECK YOUR KNOWLEDGE USING THE FOLLOWING GUIDE QUESTIONS:
1. How do you demonstrate a holistic understanding of culture and society?

A key to understanding indigenous cultures is that they are holistic in the sense that culture
beliefs, norms, spirituality, and values are not sharply separated from human social life or
the organization of the universe.
2. How do you value cultural heritage and express pride of place without being ethnocentric?
Xenocentrism is the preference for the products, style, culture, people,
significant others, and food of others, rather than of one's own.
Both xenocentrism and ethnocentrism are a subjective take
on cultural relativism.
3 |D A H A N
STUDENT READINGS and CONCEPT

BUILDING
4 |D A H A N
REFERENCE BOOK: UNDERSTANDING CULTURE SOCIETY & POLITICS PAGE 25-26
Human Society is characterized by a territorially localized population; the members of which interact in a network of
relationships, which are distinctive, culturally defined and limited, and affectively bonded by common linguistic patterns and other
forms of symbolic representations.
Society arises only when individuals are knit together in a network of mutual stimulus and response. In other words,
society exists when social beings behave toward each in ways determined by their recognition of one another.
Culture is “the complex whole which encompasses beliefs, practices, values, attitudes, laws, norms, artifacts, symbols,
knowledge, and everything that a person learns and shares as a member of society”. This is set of behavior and the fact that
humans are characterized by them by virtue of being born as “human beings” apart from other creatures in the animal kingdom
suggests the universal nature of the concept. They are behaviors that people possess which other primates do not.
(Refer to book for the complete content)
REFERENCE BOOK: UNDERSTANDING CULTURE SOCIETY & POLITICS PAGE 31-32
Each culture differs from another as each defines reality differently. As a result, some people find it difficult to get along
with or understand other people’s way of thinking and doing. Moreover, each group tends to believe that its view of reality is right
and proper and anything outside its context is absolutely the opposite.
Members of a particular society have the tendency to regard its culture as the best and more superior compared to another
society. A good example is the Chinese people’s feeling of superiority anchored on the so-called “middle kingdom complex.” Such
mentality is based on the popular belief in ancient China that they lived at the center or middle of the world and those outside of
their domains are barbarians.
To mitigate the negative effects of ethnocentrism, it has been suggested that cultural relativity be popularized. Advocates
of cultural relativity ore relativism assert that cultures must be viewed and analyzed on their own terms, in the context of their own
societal setting.
This approach proposes that one must suspend judgement on other people’s practice in order to better understand them in
their own cultural terms. Through cultural relativism, one can gain a meaningful view of the values and beliefs that underlie the
behaviors and institutions of other people and societies.
(Refer to book for the complete content)
CLASS WORK and FORMATIVE
5 |D A H A N
FORMATIVE ASSESSMENT #1
Identify five (5) Filipino cultural heritage (tangible and intangible) and its threats. Provide also a plan on how to deal with
these threats.
HERITAGE THREATS PLAN OF ACTIONS
>1. San Sebastian Church 1. may soon experience what the Regulate photo taking
Rizal Monument does—get
“photobombed” by a high-rise
residential and commercial
building.
TANGIBLE >2.Binondo-Intramuros bridge Push for the plan

2. heritage advocates oppose the
plan as it will desecrate “several
heritage sites, ongoing
conservation efforts, and current
and future tourism efforts,” writes
the UNESCO.
3.Demolished November last year

> Capitol Theater to make way for a high-rise
residential building.
4.condominiums have ruined the

> University of Santo Tomas skyline of the quaint university
(UST)
5.temporarily saved from

> Maasin City Watchtower demolition as the National
Historical Commission of the
Philippines intervened and cited
that the watchtower is a presumed
important cultural property,
according to the National Heritage
Law of 2009.
6 |D A H A N
>Darangen epic of the Maranao

people of Lake Lanao
> Hudhud chants of the Ifugao,

and Punnuk,
INTANGIBLE
>tugging rituals
>prayer rituals
>street games
FORMATIVE ASSESSMENT #2
Explain the following questions below.
1. Can society exist without culture? Why or why not?
No. To clarify, a culture represents the beliefs, practices and artifacts of a group, while society represents the social structures and
organization of the people who share those beliefs and practices. Neither society nor culture could exist without the other.
2. Explain why language is one of the most important characteristics of culture.
As a means of communicating values, beliefs and customs, it has an important social function and fosters feelings of group identity
and solidarity. It is the means by which culture and its traditions and shared values may be conveyed and preserved.
3. To ensure the continuity of Philippine culture, how can you contribute in the preservation of tangible and intangible forms of
culture?
To ensure the continuity of Philippine culture we should preserve it in any ways and forms we can. Just like the ancient craft that
were discovered. They must be put into a museum to preserve such precious items from our history that signifies how our ancestral
lived before colonization or even after colonization.
7 |D A H A N
ASSESSING CONTENT
Topical Summative Test
https://bit.ly/3fRwwzj
What does the picture tell? Write a short essay about it and explain how can you help to mitigate ethnocentrism?
It's easier to find remedies for racism and violence in the fictional world. But what about in real life? In her essay for NPR, Butler
asks: What would make us more tolerant, more peaceful, and less likely to need a UN Conference on Racism? Her sobering
answer is "nothing at all." It's natural for humans to feel superior to each other, she concludes, and there would be intolerance even
if we were all the same color.
ASSESSING PERFORMANCE
Performance Task with RUBRIC
8 |D A H A N
The learners will create a video clip with the content of promoting cultural relativism to
mitigate ethnocentrism. He/she may use any available devices to create a video clip and edit it to any
video maker apps.
EXCELLENT GOOD SATISFACTORY NEEDS

IMPROVEMEN
(15pts.) (10pts.) (5pts.) T
(1-2pts.)
CONCEPT The video clearly The video The video The video does
demonstrates a key demonstrates key demonstrates not demonstrate a
concept concepts previous concepts. clear concept.
DESIGN The quality and The quality and The quality and The quality and
materials are very material are materials are material are not
well organized and adequately lacked of some organized and
understandable organized and organization and clear.
somewhat clear. clarity
FINAL It looks It looks decent It requires more It looks unrefined

PRODUCT professional and and the concept revisions and the and the concepts
the concepts were were somewhat concept were not were not
visibly demonstrated clearly demonstrated.
demonstrated demonstrated
GENERALIZING CONCEPTS
9 |D A H A N
POST-TESTING HOW MUCH DID I LEARN:
1. What is Ethnocentrism?
Evaluation of other cultures according to preconceptions originating in the
standards and customs of one's own culture.
2. Is our culture changing nowadays?

It is now abundantly clear that we are in an accelerating culture change period all
around the world regardless of whether we try to resist it or not. It is driven
by the expansion of international commerce and especially mass media. Ultimately,
what is driving it is our massive human population explosion.
3. Which is better, lifestyle before or now?

There is no doubt that today’s life is easier and more convenient than past.
By entering and blooming technology, the life’s style of people has improved
remarkably. At present, people have access to many resources better than
past, and they can get in touch easier than before.
There is no doubt that today's life is easier and more convenient than past. By entering and blooming technology, the life's style
of people has improved remarkably. At present, people have access to many resources better than past, and they can get in
touch easier than before.
STUDENT’S NOTES and TAKEAWAYS
10 |D A H A N
SELF LEARNING
ACHIEVED – NOT ACHIEVED
 CHECK TEACHER’s REMARKS
TARGETS
CHECKLIST
MARK MARK X
1. Define society and culture
2. Define Ethnocentrism
3. Describe how cultural relativism can help

to mitigate ethnocentrism
FORMATIVE-SUMMATIVE TEACHER’s REMARKS

ACHIEVED – NOT ACHIEVED
ASSESSMENTS
Did I accomplish all activities in the class
work?
Did I get 75-100% score in the summative
assessment
Did I accomplish all performance tasks?
AS A UBIAN, HOW WILL I CONTRIBUTE IN ERADICATING THE

BEHAVIOR OF BEING ETHNOCENTRIC?
11 |D A H A N
REFERENCE LIST
 https://bit.ly/3fRwwzj
 Santarita, J.B & Madrid, R.N. (2016) Understanding culture, society and politics.
Vibal Group, Inc.

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1 |D A H A N

LESSON 3 > Society and Culture

FINAL It looks It looks decent It requires more It looks

PRE – TESTING HOW MUCH I

CHECK YOUR KNOWLEDGE USING THE FOLLOWING GUIDE QUESTIONS:

1. How do you demonstrate a holistic understanding of culture and society?

STUDENT READINGS and CONCEPT

REFERENCE BOOK: UNDERSTANDING CULTURE SOCIETY & POLITICS PAGE 25-26

(Refer to book for the complete content)

REFERENCE BOOK: UNDERSTANDING CULTURE SOCIETY & POLITICS PAGE 31-32

(Refer to book for the complete content)

CLASS WORK and FORMATIVE

HERITAGE THREATS PLAN OF ACTIONS

TANGIBLE >2.Binondo-Intramuros bridge Push for the plan

3.Demolished November last year

4.condominiums have ruined the

5.temporarily saved from

>Darangen epic of the Maranao

> Hudhud chants of the Ifugao,

Explain the following questions below.

1. Can society exist without culture? Why or why not?

2. Explain why language is one of the most important characteristics of culture.

Topical Summative Test

Performance Task with RUBRIC

EXCELLENT GOOD SATISFACTORY NEEDS

FINAL It looks It looks decent It requires more It looks unrefined

POST-TESTING HOW MUCH DID I LEARN:

2. Is our culture changing nowadays?

3. Which is better, lifestyle before or now?

STUDENT’S NOTES and TAKEAWAYS

1. Define society and culture

3. Describe how cultural relativism can help

FORMATIVE-SUMMATIVE TEACHER’s REMARKS

AS A UBIAN, HOW WILL I CONTRIBUTE IN ERADICATING THE

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