NEW BUSINESS DOANH NGHIỆP MỚI

 UNIT ONE: NEW BUSINESS

I. Starting up:
A. What conditions are important for people starting new businesses?
Những điều kiện nào là quan trọng đối với những người bắt đầu kinh doanh mới?
Choose the four most important from this list. Can you think of any others?
- low taxes : - thuế thấp
- good transport links
- skilled staff : - đội ngũ nhân viên có tay nghề cao
- training courses
- low interest rates : - lãi suất thấp
- high unemployment
- cheap rents
- a strong currency : - một loại tiền tệ mạnh
- stable economy :
- government grants : - trợ cấp của chính phủ
B. Many economies contain a mix of public- and private-sector businesses.
- (B. Nhiều nền kinh tế có sự kết hợp giữa các doanh nghiệp khu vực công và khu vực tư
nhân.)Think of companies you know in the areas below.( Hãy nghĩ về các công ty bạn biết
trong các lĩnh vực dưới đây.) Which are public-sector companies and which are private-
sector companies?
- post office : - Bưu điện

- rail
- TV / newspaper
- water
- cars

- telecoms : viễn thông

- airlines : các hãng hàng không
- energy
II. Vocabulary: Economic terms
A. Match the economic terms (1-10) ot their definitions (định nghĩa )(a –j
1. interest rate (C) c) cost of borrowing money(chi phí vay tiền)
2. exchange rate ((tỷ giá ) d) price at which one currency can buy another
3. inflation rate(tỷ lệ lạm phát) (B) b) general increase in prices (tăng giá chung)
4. labour force(lực lượng lao động) (F) f) people working
5. tax incentives(ưu đãi thuế) (G) g) low taxes to encourage(khuyến khích) business
activity (thuế thấp để khuyến khích hoạt động kinh doanh)
6. government bureaucracy(bộ máy quan liêu của chính phủ) (I) i) official rules(quy tắc
chính thức) / regulations(quy định) / paperwork(thủ tục giấy tờ)
7. GDP ( gross domestic product)(Tổng sản phẩm quốc nội) (A) a) total value of goods and
services produced in a country
8. unemployment rate (E) e) percentage of people without jobs(tỷ lệ người không có việc
làm)
9. foreign investment(đầu tư nước ngoài) (H) h) money from overseas
10. balance of trade(cán cân thương mại) (J) j) difference in value between a country‟s
imports and exports
B. Try to complete this economic profile without looking back at the terms in Exercise A.
The economy is stable following the problems of the past two years. By following a tight
monetary policy the gorvernment has reduced the interest rate to 2%. After going up
dramatically, the inflation rate is now down to 8%. The last six month has seen a slight
improvement in the exchange rate against the dollar. The GDP has grown to 0,15%. Export
are increasing and the balance of trade is starting to look much healthier.
The unployment rate continues to be a problem as it is still 16%. In order to stimulate the
economy and attracts foreign_investment the govement is offering new Tax incentives as
well as making a renewed effort to reduce _ government bureaucracy.
Finally, a large skilled labour force means there could be attractive investment
opportunities over the next five years.
C. Listen to the report(báo cáo) and check your answers to Exercise B.
D. Write sentences about the economic profile(tình hình kinh tế) of your country
- entrepreneur : doanh nhân
Descibes(mô tả) five important steps(các bước) for setting up(thiết lập) a business. Listen
and complete the chart below. Did you have the same ideas as Alan.
- Conduct market research : tiến hành nghiên cứu thị trường
- Get finance : nhận tài chính
Step 5: Build a costumer base (Xây dựng cơ sở khách hàng)
C. Listen again and answer the questions.
1. What percentage of business ideas fails? : . Bao nhiêu phần trăm ý tưởng kinh doanh
thất bại?
2. Why do they fail? People don’t understand the market
3. What two questions does your market research need to answer?: . Nghiên cứu thị
trường của bạn cần trả lời hai câu hỏi nào?
1. Who’s your competition? : Đối thủ cạnh tranh của bạn là ai?
2. Is there a demand(nhu cầu) for your product of services?
4. What two things does a business plan help you to do?
1. Focus on what you want to do
2. Getting finance
5. What does it usually(thường) include? Name three things. Staff, Management,
production(sản xuất)
6. Which step does Alan think is the most important? Why? Build a costumer base
D. Alans says most businesses fail because people don’t understand the market.
IV. Reading: The Human Touch (Cảm ứng của con người)
A. Go through the article(bài viết) quickly to find the four elements(yếu tố) that a good
team needs.( Hãy lướt nhanh qua bài viết để tìm ra 4 yếu tố mà một nhóm tốt cần có.)
A good team needs:
1. ……Ability to sell ; Khả năng bán hàng
2. ……Ability to count : Khả năng đếm
3. ……Experience
4. ……Contacts, relationships, a network : Danh bạ, mối quan hệ, mạng lưới
HOW TO ADD THE HUMAN TOUCH
By Dough richard
When thinking about how you start your business, getting
the right team together will be the most important and the
most difficult decision you make .
The reason is simple. No one person has all the skills,
experience, contacts or reputation that are recriuted to get a
business up and running. So, in order to succeed, you will
have to form a core team of people.
Before that, however, you can only know who else you
need by knowing your strengths and your weaknesses. Having
a great business idea does not mean that you have the skills to
manage others, The hardest of all your decisions may be to let
someone else lead the company you founded.
What, then, does the team need?
First, it needs the ability to sell – and in particular the
ability to persuade others to buy into your vision.
Second, the team needs the ability to count. The business is managed by managing the
flow
of cash. It may be the accountant‟s job to do your books, but it is your responsibility to
understand them so well that you use them to drive the business.
Third, the team needs experience. There are three types: customer experience, product
experience and start-up experience. If you are going to sell an Internet service to
restaurants,
you need experience in the development of Internet services and the experience of running
reastaurants. If your team has only one or the other, you will either know what product to
build
or how to build it, but not both.
Fourth, the team needs to have contacts, relationships, a network. Having poeple who can
help you informally or formally will help your business succeed.
Finally, you and your team must be fully aware that starting a business means giving up
two
things- time and money. It frequently means working evenings and weekends and being
last in
line for payment. Succeeding with an innovation-based company takes everything: all of
your
time, all your great ideaslots of personal sacrifices – and it may take all of your money.
There is no magic formula to building a business. It is like putting together the pieces of a
puzzle. But it is worth remembering that the team is the most important piece.
Financial Times
B. Read the article carefully, then decide whether these statements are True or False
according to
the article.
1. If you want your new business to succeed, you yourself first need to gain all the
necessary
skills and experience. F
2. New entrepreneurs sometimes rightly decide to let another person lead the
company they
started up. T
3. Good cashflow managem,ent is a necessary condition for a business to be
successful. T
4. An effective team will have experience in three key areas. T
5. You need to put in a lot of time and effort before you can enjoy the rewards of
owning a
fast-growing start-up. T
6. Building the right team is the magic formula to setting up a successful business. F

B. Read the article carefully, then decide whether these statements are True or False according to
the article.
1. If you want your new business to succeed, you yourself first need to gain all the necessary
skills and experience. F
2. New entrepreneurs sometimes rightly decide to let another person lead the company they
started up. T
3. Good cashflow managem,ent is a necessary condition for a business to be successful. T
4. An effective team will have experience in three key areas. T
5. You need to put in a lot of time and effort before you can enjoy the rewards of owning a
fast-growing start-up. T
6. Building the right team is the magic formula to setting up a successful business. F
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IV. Language Skill: Socialising
A. Making Contacts:
1. What activities are involved in socialising? Add some more to the following list.
- Introducing visitors
- Greeting visitors
2. You will hear three dialogues about people meeting visitors.Complete the chart.

Dialogue 1 Dialogue 2 Dialogue 3

 1. Have the
speakers No No Yes
met before?

2. Is the
dialogue
Informal Formal
formal or
informal?

3. Where are
they Airport Airport
meeting?

4. What Turbulence
problems over the
Flight was long
did the visitors North sea but
Not enough
have otherwise
legroom
during the thers’s no
journey? difficulty

5. What are She goes to She’ll take him

they toilet to to the
doing next? wash hand hotel

3. Compete the sentences from the dialogues. Listen if necessary.

1. You must be Raj.
2. It‟s great to finally_ meet you in person after all our phone calls and emails.
3. I hope you haven‟t been waiting long.
4. It‟s a pleasure to meet you.
5. How was your flight ?
6. Hi, Paul, good to see you again _.
7. Sorry to keep you waiting .
8. Can I help you with your bag _?
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9. Would you mind taking this?
Which sentences above are used to:
a. Welcome or greet the visitors? 1, 2, 4, 6
b. Talk about the journey 5
c. Offer (or ask for) helping with something? 8, 9
d. Apologize for a delay? 3, 7
B. Talking about weather.
1. Kasia Janiak is accompanying Mr Syms from the airport to his hotel. Look at the
dialogue below. Listen and complete the gaps. What is the topic of their conversation?
Mr Syms: I can‟t belive it‟s so sunny here. It makes a nice change _ from England!

Kasia : How was the weather when you left ?

as usual. This summer has been

Mr Syms: It was raining .
terrible

Kasia : Well, we‟ve been here. The last couple of weeks has
 very lucky been very warm

.Mr Syms: Do you normally get good

Kasia : It depends. Ususally we get at least a few
summers here?
hot days, but sometimems it rains a lot.

Mr Syms: I imagine the winters here

cold .
must be pretty
Kasia : Oh yes. Sometimes it goes down to minus 15.

Mr Syms: Well, at least it never gets

that cold in England. The winter
there is usually just grey

and wet . It can be quite depressing!

Ugh! Well, I‟m glad the weather is

Kasia :
nice for your visit here.

2. The weather is one of the most popular small-talk topic. It is a topic everybody can
talk about. Put the words below into the right categories.
cloudy cold damp drizzling freezing grey
hazy
roasting
humid
sunny
mild
warm
overcast pouring rainy

Words describing Words describing Words to do with

temperature the sky water
Cold Cloudy Damp
Roasting Hazy Drizzling
Mild Sunny Humid
Freezing Overcast Pouring
Warm Grey Rainy
3. Roleplay: Work in pair. Use the profiles below to practise meeting visitors.
. Student A: Christ: You are meeting Catherine Brown, a supplier from Britain, at the
airport in Franfurt. You have never met before but have spoken a lot over the phone.
Catherine is carrying heavy bags. Greet her and ask about the flight. Make some
small talk ( weather, job, company) and take her to your car.
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C. Entertaining visitor.
1. Bruno and Carlo are entertaining Anna at a local restaurant. Listen to the conversation
and answer the questions below.
1. Have the hosts been ot the restaurant before?
2. Why is Anna hungry?
3. What do we discover about Bruno‟s wife?
4. Who is driving?
5. What do they plan to do later?
2. Match the two halves to make sentences from the dialogues. Listen again if necessary.
1. This looks (I) a. are we having, Carlo?
2. I hope (G) b. to drink?
3. I‟m absolutely (H) c. followed by the pasta.
4. I‟m afraid they don‟t have (F) d. recommend?
5. How many courses (A) e. catch the waiter‟s attention.
6. What do you (D) f. menus in English here.
7. It comes with asparagus (J) g. you like it.
8. I‟ll have the soup (C) h. starving
9. What would you like (B) i. a really nice place.
10. Let‟s see if we can (E) j. and small potatoes roasted in the oven.
D. Keeping a conversation going.
1. Anna, Bruno, and Carlo are finishing their meal. Tick the topics they talk about.

restautant friends
holidays sport (jogging)
family cultural differences (Greece,
mutual Turkey, France)
accquaintances their jobs

2. The answers to the questions below are too short. Make them longer by adding extra
information and a question, as in the example.
1. A: So, do you live near here?
B; Yes, I do.
( only 2 km) Our house is only two kilometres from here.
( you / live?) What about you? Do you live near here?
Student B: Catherine: You have just arrived at the airport in Franfurt and have made
arrangements for your business partner, Christ, to pick you up. You have spoken a lot
over the phone but have never met before. You are carrying several heavy bags.
Your flight was fine and you had a DVD to watch.
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2. A: And how old is your daughter?
B: She‟s six.
( recent started school)
( you / children?)
3. A: What kind of dog do you have?
B: An Alastian.
( fun but needs lots of exercise)
( you / pets?)
4. A: So, how long have you been with the company?
B: Six years.
( joined after university)
( you / be with your company long?)
5. A: Have you been to Moscow?
B: Yes, I have.
( three years ago / on business)
( you?)
6. A: And do you do any sports?
B: I play squash
( once a week with friends)
( you / sports?)
7. A: It‟s so hot today. Is it normally like this in the summer here?
B: No, it‟s not.
( very hot for us / usually 25 degrees)
( weather / where you live?)
3. Commenting on what people say is a good way to keep a conversation going. Match
B’s comments to what A says. Sometimes more than one answer is possible.
A. B.
1. I just got married last year actually. C F a. That must be very stressful.
2. My husband is a meteorologist. B b. Really? That‟s an interesting job!
3. Last year I won a prize for one of the c. Oh, congratulations!

products I designed. C
FE
4. The project d. You must be very proud of her.
deadline is next week e. That must have been very exciting.
and f. You must have felt very pleased.
and we‟re not going
to make it. A

5. My daughter has just got a place at one of g. Oh, I‟m sorry to hear that. I imagine that
the best universities in the country. C D was a difficult time for you.
6. Before I got this job I was unemployed for
two years. G
7. I went to Peru on holiday last year. E
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4. Work with a partner to make small talk at a restaurant. Use the information in your
file to ask questions and keep the conversation going.
File A: You are having dinner in a restaurant with an important business partner. (You are
the host). Ask your partner questions to keep the conversation going.
Here are some things your partner mentioned earlier:
● He/ She has recently bought a new house.
● His / Her partner has a new job.
● He / She wants to go to Italy on holiday this year. Begin
by saying something about the food.
File B: You are having dinner in a restaurant with an important business partner. ( You are
the guest). Ask your partner questions to keep the conversation going.
Here are some things your partner mentioned earlier:
● He/ She plays badminton in her free time..
● He/ She has an adopted son.
● His / Her mother is visiting at the moment.
Begin by asking your partner a question about the restaurant.