HOUSE OF QUALITY OF PIZZA

Optional eatables for taste and

Appropriate weight, Size and
Delicious and fresh toppings

Variety and density of

shape, and thicknes

Low-fat eatables

Pizza colour

toppings
texture

O ↑ ↓ ↑ ↑ O
Good taste 5
Low price 9 ●●
Low fat and healthy 4
Appetizing apparance 7 ●
Fresh and hot delivery 3
Good texture 5 ●

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Identify what the customer wants

The main features that any customer desires in a pizza are:
 Good taste
 Low price
 Low fat and healthy
 Appetizing appearance
  Fresh and hot delivery
 Good texture
To build a House of Quality we need to deep-dive into the main features. This part of
building a House of Quality is normally a group exercise that requires brainstorming.
 The first main feature is good taste. Taste is the first thing that a customer demands in
any food item. The better the taste the more customers will demand it. So, it should
taste fresh, hot and spicy all the time.
 The second main feature is low price. Price is the second most important factor
according to the customers. The customer always tends to purchase food that tastes
good at a low price. So, there shouldn’t be any compromise on taste while keeping
the price as low as possible to meet the customer requirements.
 The third main feature is low fat and healthy. No one wants to get sick or become fat
after eating something delicious. So, the pizza being sold to the customers should
be low in fat and it should be part of a healthy diet for the customer. This is the
key to winning the customer’s order.
 The fourth main feature is appetizing appearance. The pizza should look
mouthwatering. It should look delicious, appetizing and spicy, even if the customer
hasn’t yet tasted one.
 The fifth main feature is fresh and hot delivery. No one wants to have a stale pizza.
Everyone wants a fresh and hot pizza, even if they’d ordered it home. Quick-n- Hot
delivery should be maintained for all customers or else we’ll lose our customers.
 The sixth main feature is a good texture. Well, the texture is the lowest priority of
customers. It is same as the appearance of pizza but it is affected by shape, size, the
method of baking, and ingredients too. Good texture for each variety of
pizza should be maintained.

How will the product satisfy the customer’s wants

In this step of building a House of Quality, we have to reflect the customer’s desires and
demands in relation to our company’s product. For our House of Quality, we have to
consider those before we finally approve the making and cooking of our Hot-n-Spicy pizza.
Our product would be able to provide these features to the customer:
 Delicious and fresh toppings (sausages, meat, bread slices etc.)
 Appropriate weight, size, shape, and thickness
  Low-fat eatables (less cheese and/or yeast)
 Optional eatables for taste and texture
 Pizza color
 Variety and density of toppings
To build a House of Quality we need to deep-dive into these features one-by-one.
Fresh and delicious toppings
The first feature is Delicious and Fresh toppings. It is a key material for pizza. Delicious and
fresh topping would surely help customers’ winning orders.
Weight, size, thickness, and shape
The second feature is appropriate weight, size, thickness, and shape. These features of pizza
are directly related to pizza price. The heavier the pizza, more it would cost etc. So, the
pizzas should be available in different sizes and weights so that every customer would be able
to purchase the one that they prefer. That is why we’re going to introduce Medium and Large
size pizzas.
Low fat
Our customers want a healthy pizza. So, we’re going to use those ingredients which are low
in fat. Some ingredients are essential for the taste of pizza but they have a high fat-value.
Hence, we will try to use them as little as possible.
Optional eatables
Optional eatables are purely concerned with the taste and variety in pizzas. For providing
great and delicious varieties in our pizzas, we will use different optional eatables to delight
our customers. This factor is also concerned with price and texture.
Pizza color
For an appetizing appearance of a pizza, we would have to add some artificial colors to our
pizza product. Additionally, these flavored colors also add spicy tastes to pizzas.
Density of toppings

The density of topping is directly concerned with the thickness and price of a pizza. To
provide varieties of pizza, we will use a Low, Medium and High density of toppings.