LE NGOC HUYEN TRAM

Address: Xuan Thuy Str., Cau Giay Dist., Hanoi – Cong Quynh Str., D1, Hochiminh City
DOB: August 2, 1993 - Cell phone: (+84) 932 731 354 - Email: lengochuyentram@gmail.com
EDUCATION BACKGROUND
Nguyen Du High School for the gifted Buon Ma Thuot, 2008 - 2011
Major: Math
Foreign Trade University Campus 2 in HCMC
Bachelor of International Finance HCMC, 2011 - 2015

PROFESSIONAL EXPERIENCE
1. Formula 1 Vietnam Grand Prix – VGPC, Vingroup – Over 1 year
Commercial Manager – Head of Resellers Sale Management Mar 2019 – present (13 months)
 Build up and develop from scratch all Commercial aspects (Ticketing Products, Sale Strategy & System, Resellers & Distributors
and Sponsorship Management) of the very first Formula 1 Race in Vietnam.
 Develop and manage resellers channel with more than 80 local & 70 international partners – Contribute 70% of Ticket Revenue
across all sale channels.
 Establish and manage relationships with all global Formula 1 partners, such as Formula 1 Representatives, Ticketing & Service
Agents, Business Development Partners, Logistic & Hotel Partners…
 Manage a team of 20 staffs to maintain daily operations regarding Ticket Sale Management, Resellers Management, Customers
Service & Call Center and Ticketing Fulfillment;
2. Vietnam Professional Football (VPF) JSC – 1 year
Business Assistant to CEO – Acting Head of Marketing & Sponsorship Management Mar 2018 – Feb 2019 (12 months)
 Assist CEO & Deputy CEO to make strategic planning for Marketing, TV Rights and Sponsorship for 03 biggest Professional
Football Leagues organized by VPF (24 football clubs in 13 cities) – V.League 1, V.League 2 and National Champion Cup.
 Execute 3600 Marketing Plan and Sponsorship by working and managing relationship with strategic media, advertising and PR
partners;
 Help VPF reach the revenue of 60 billion VND within 10 months, grow 100% rate of attendance and TV viewers in 8 months.
3. XLE Group – Over 4.5 years
Saigon Heat General Manager Sep 2017 – Aug 2018 (12 months)
 Manage all areas of the 1 professional basketball team in Vietnam - Saigon Heat (SGH) with sport-entertainment business model
st

competing nationally & internationally including Strategic Planning, P&L Management and Business Operations.
 Liaise & manage a team of 10 people to run daily operations covering Marketing, Events, Ticket & Merchandise, and Sponsorship.
 Develop SGH to be the No.1 sports brand in Vietnam by generating more than 10 billion VND in annual revenue and maintain 50%
of growth rate for 4 seasons (500K+ fans on social & 2M viewers on TV).
 Assist CEO to scale-up and restructure the business model from a Team to a full-scaled Sport Ecosystem Brand, attracted a wider
age demographic for SGH Brand (from kids to middle-aged people).
Business Operations Manager Jun 2016 – Aug 2017 (15 months)
 Work with investors, government & related parties to establish Hanoi Buffaloes team (HNB) in 2016 and Thang Long Warriors
team (TLW) in 2017 – The 1st and 2nd professional basketball team in the north, Vietnam – base in Hanoi.
 Build up the team from scratch into the biggest team by revenue and fans attendance in Vietnam Basketball Association (VBA) in 3
months.
 Contribute 10 billion to VBA’s targeted revenue of 15 billion by restructuring the whole Sponsorship Sale Packages and Rate-card,
Customers Service process and Partnership Strategy.
 Participant in consulting to help other teams resolve business or operational problems by leading the team of 5 operational staffs.
Business Operation Lead May 2014 – May 2016 (25 months)
 Work with senior manager to make strategic plans in all sides of SGH project (tickets, merchandise, marketing, sponsorship sales,
and events).
 Manage the ticketing system & daily operations of SGH project, help SGH to achieve ticket sale KPI (1.5 billion in 3 months).
 Create sales proposal & deal with partners, follow up & do after-sale services (TH Milk, Generali, Sabeco, and Vietcapital).
 Manage Universities & Sports Federation representatives to execute daily Vietnam University Games operations (University
Engagement & League Technical Management).

PERSONAL
Interests: Travel – Ukulele & Organ – Cook – Dance.