P U R P O S E S O F

communication

CABADING,NORDIE JOHN V.
1BSN9
C
COOM
MMMU
UNNI
ICCA
ATTI
IOON
N
-the act of transferring information from one place,
person or group to another. Every communication
involves one sender, a message and a recipient.
 TO INFORM
INFORMATIVE COMMUNICATION INVOLVES GIVING THAN ASKING.

AS AN INFORMATIVE COMMUNICATOR, YOU WANT YOUR RECEIVER TO

PAY ATTENTION AND UNDERSTAND, BUT NOT TO CHANGE THEIR

BEHAVIOUR. BY SHARING INFORMATION, IGNORANCE IS REDUCED, OR

BETTER YET, ELIMINATED. THE INFORMATIVE VALUE OF A MESSAGE IS

MEASURED BY HOW AND RELEVANT THE INFORMATION IS OR THE KIND OF

UNDERSTANDING IT PROVIDES THE RECEIVERS.

 TO PURSUADE
IS AN ART OF GAINING FAIR AND FAVORABLE CONSIDERATIONS FOR

A CERTAIN POINT OF VIEW.

 TO EDUCATE
WE USE INFORMATION TO USE TO LEARN MORE THINGS AND PASSING

THE THOUGHT YOU KNOW HAS SOMETHING TO DO WITH

COMMUNICATION, THE CONTENT AND CONTEXT MUST BE CLEAR AND

CONCISE
 ARGUMENT
ARGUMENTATIVE COMMUNICATION RELIES HEAVILY ON SOUND PROOF

AND REASONING. ACCORDING TO ARISTOTLE, LOGOS, ETHOS AND

PATHOS ARE THE THREE PRIMARY FORMS OF PROOF.

 TO COORDINATE
IT IS THROUGH COMMUNICATION THE EFFORTS OF ALL THE STAFF

WORKING IN THE ORGANISATION CAN BE COORDINATED FOR THE

ACCOMPLISHMENT OF THE ORGANISATIONAL GOALS. THE

COORDINATION OF ALL PERSONNEL’S AND THEIR EFFORTS IS THE

ESSENCE OF MANAGEMENT WHICH CAN BE ATTAINED THROUGH

EFFECTIVE COMMUNICATION.
Thha
annk
k
T
y
yoou
u!!