Promotional Video

Student(s) will produce a promo/ad of at least 3-5 minute in length on a PROMOTIONAL VIDEO about WHY IS IT IMPORTANT TO STAY FIT.

Advanced Proficient Basic Below Basic

14 – 15 pts 9 – 13 pts 5 - 8 pts 0 - 4 pts

Assignment The entire assignment 3/4 of the assignment was 1/2 of the assignment No assignment was
Completion was completed. completed. was completed completed.

Audience Video was geared toward
a specific audience that
included elementary
students, teachers, and
parents.
Video was geared toward
an audience that only
included one or two of
the following; elementary
students, teachers, and
parents
Video was geared toward Video was not geared
an audience that included toward a specific
only one of the following; audience.
elementary students,
teachers, and parents

Promotional value The message was Some key information Weak, but adequate Minimal, if any, effort
thoroughly covered in an was not included
interesting and creative
manner

Visual Impact Footage steady and in 1 or 2 errors that could Some parts are difficult Errors make viewing
focus; no headroom or not be removed in to watch because basic difficult; no visual impact
alignment errors; shots editing; some visual camera skills are weak;
used are very creative; impact visuals are not original
good graphics or special
effects added to the video
(if applicable)

Editing Shots serve a purpose; Lack of or over-use in Message is lost by over- minimal effort to improve
transitions and special several areas use of special effects or quality through editing
effects used when transitions; too much
necessary unnecessary footage left
in video

Audio Music and audio Music and audio Music and audio Music and audio
recording were balanced recording were recorded recording were lacking recording were not
and recorded at high at low levels at time, but and recorded poorly and recorded properly.
level and added to to the did not add or take away took away from the
promotional value of the from the promotional promotional value of the
video. value of the video. video.

Information Interviews, statistics, Interviews, statistics, and Interviews, statistics, No interviews, statistics,
general information is some information is general information is not or general information is

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 correct and clearly correct and presented. correct and clearly presented
presented. presented

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