FACTORS AFFECTING PERCEPTION OF BALIUAG UNIVERSITY TOURISM

STUDENTS IN SELECTING TRAVEL DESTINATIONS IN BULACAN DURING

PANDEMIC

Review of Related Literature

The global tourism industry is being affected by the Covid-19 pandemic. During

the continued uncertainty of the Covid-19 epidemic, tourists' views of travel risk and

management are crucial variables in deciding where to go. Due to the importance of the

topic of travel risk during the Covid-19 pandemic, this study was designed to look into

and analyze tourists' perspectives of travel risk and management in relation to tourist

locations.

FACTORS AFFECTING PERCEPTION OF BALIUAG UNIVERSITY TOURISM

STUDENTS

Reisinger and Mavondo (2005) stated that in tourism, risk perception is linked to

situation assessment. They looked into the dangers of making travel decisions, buying

and consuming travel products or experiences.

Base on the study entitled “Theory of Planned Behaviour” the intra-pandemic

perceptions of tourism locations are included in order to assess their relationship with

post-pandemic planned travel behavior, particularly in terms of Attitude and Post-

pandemic Travel Intention. This findings add to current knowledge by offering a quick

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 understanding of a real-time pandemic, with a focus on the effects of intra-pandemic

views on post-epidemic planned travel behaviour, (Ajzen, 1991).

According to study entitled “Social costs of tourism during the covid -19

pandemic” the authors have examined the effect of crises on tourism enterprises or

destinations, but mainly ignored the viewpoints of local residents (Sharifpour, Walters, &

Ritchie, 2014; Song et al., 2019).

To conclude, the study entitled “Exploring the impacts of COVID-19 on travel

behavior and mode preferences” to prevent and control the spread of the virus, different

governments have implemented varying degrees of restrictions. Such limitations could

have a significant impact on people's lifestyles, social connections, and economic

circumstances. Human travel and outdoor activities, in particular, could be greatly

impacted. Fear of infection and perceived danger, on the other hand, may influence travel

behavior and mode selection (de Haas et al., 2020, Mogaji, 2020).

In conclusion, this study entitled “The shifting trends in travelling after the covid

19 pandemic” before making travel-related decisions, different sorts of tourists would

influence tourism planning differences, such as acquiring tourist information from

external sources, destinations, tour durations, and travel methods (Grzywacz & Zeglen,

2016).

SELECTING TRAVEL DESTINATION DURING PANDEMIC

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 According to Rather, R. A. (2021), fear/perceived risk and social media-based

brand engagement, attitude, co-creation, and revisit intention in pandemic situations, as

well as implications for tourism-dependent destinations in developing recovery strategies

and tactics to re-establish tourism.

Reisinger and Mavondo (2005), stated that there are expected changes in travel or

movement of persons during a health crisis. This is primarily due to mental incentive to

protect oneself from illness, as well as external measures such as travel limitations to

prevent the spread of infection to others.

Base on the study entitled “The coronavirus pandemic – A critical discussion of a

tourism research agenda “ future tourists who pick these coronavirus-affected

destinations may benefit from a charitable attitude, which will help them financially.

Such considerations should be made in conjunction with the field of tourist segmentation

and targeting, as certain groups will be more relevant during the crises' recovery period

(Hajibaba et al., 2015).

To conclude, the study entitled “Bootstrapping tourism post-COVID-19: A

systems thinking approach” the pandemic presents an opportunity to reimagine and

correct a system that appears to be broken in the pre-pandemic tourism industry

(Ioannides & Gyimóthy, 2020).

In conclusion, tis study entitled “Exploring the impacts of COVID-19 on travel

behavior and mode preferences” Fear of infection and perceived risk have a substantial

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 impact on travel patterns, particularly when using public transportation, and the impact

varies depending on the affected area and the demographic features of the people (Kim et

al., 2017, Cahyanto et al., 2016).

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 References

Neuburger, L., & Egger, R. (2021). Travel risk perception and travel behaviour during the

COVID-19 pandemic 2020: A case study of the DACH region. Current Issues in Tourism, 24(7),

1003-1016.

https://www.tandfonline.com/doi/full/10.1080/13683500.2020.1803807

Li, J., Nguyen, T. H. H., & Coca-Stefaniak, J. A. (2020). Coronavirus impacts on post-pandemic

planned travel behaviours. Annals of Tourism Research.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7254008/

Qiu, R. T., Park, J., Li, S., & Song, H. (2020). Social costs of tourism during the COVID-19

pandemic. Annals of Tourism Research, 84, 102994.

https://www.sciencedirect.com/science/article/pii/S0160738320301389?

fbclid=IwAR0nGYDYgFcI55-Gs8qK-JPHUORUcsXXbxLAvIo_zs0g3H2m0_AQrtYWRv0

Abdullah, M., Dias, C., Muley, D., & Shahin, M. (2020). Exploring the impacts of COVID-19 on

travel behavior and mode preferences. Transportation research interdisciplinary perspectives, 8,

100255.

https://www.sciencedirect.com/science/article/pii/S2590198220301664

Kusumaningrum, D. A., & Wachyuni, S. S. (2020). The shifting trends in travelling after the

COVID 19 pandemic. International Journal of Tourism & Hospitality Review.

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 https://www.researchgate.net/publication/344871887_THE_SHIFTING_TRENDS_IN_TRAVEL

LING_AFTER_THE_COVID-19_PANDEMIC

Rather, R. A. (2021). Monitoring the impacts of tourism-based social media, risk perception and

fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic. Current

Issues in Tourism, 1-9.

https://www.tandfonline.com/doi/abs/10.1080/13683500.2021.1884666

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Implications of travel risk perception. Journal of travel research, 43(3), 212-225.

https://journals.sagepub.com/doi/abs/10.1177/0047287504272017

Zenker, S., & Kock, F. (2020). The coronavirus pandemic–A critical discussion of a tourism

research agenda. Tourism management, 81, 104164.

https://www.sciencedirect.com/science/article/pii/S0261517720300881

Roxas, F. M. Y., Rivera, J. P. R., & Gutierrez, E. L. M. (2021). Bootstrapping tourism post-

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Abdullah, M., Dias, C., Muley, D., & Shahin, M. (2020). Exploring the impacts of COVID-19 on

travel behavior and mode preferences. Transportation research interdisciplinary perspectives, 8,

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https://www.sciencedirect.com/science/article/pii/S2590198220301664#b0135

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