BUSINESS PLAN

Members: Mary Cris Sta. Rosa

Fhresius Mae Dionisio
Ivy Longalong
Mayette Delico
Jholo Lhe Mapili
Crisjon Dumaliw

“GOLDEN EAGLE’S AUTHENTIC ATCHARA”

A. Executive Summary
I. Objective

- To uplift the status of homemade products in the community, campaign health and organic
appetizer/dessert, sell atchara at low cost and reasonable price, surpass to commercialize local growth
business and produced product with flavor that is authentic to the taste of the people.

II. Product and Services

- The atchara will be delivered door-to-door. Since this is a traditional appetizer, this is an opportunity
for us to adverse. The pricing of each atchara is reasonable considering its quantity. Mother’s and
children’s will be the best choice to deal with in terms we happened to deliver in such household and
through online, school canteens, carinderia, restaurants, and food parks will be the best choice if we will
be able to market our product to the food establishment. Considering its commercialized packaging, the
product suitable for selling. They can either consume atchara for their personal needs, for ingredients,
or reselling is also possible.

III. Target Market

- Authentic Atchara aims to promote human and ecological health by providing delicious, nourishing
food and by working toward by a regional, organic food system. The target costumers of this business
are the residence of Camp 4, Camp 5, and Camp 6 and also the teachers and students of EJMNHS-MAIN.

IV. Competitive Analysis

- On the time this proposal is being made Golden Eagle’s authentic Atchara has no identified
competitor. No other available Atchara’s vendor can be found on the location. Hence, can monopolize
this kind of business in the area.

V. Marketing Plan
- To make Golden Eagle Authentic Atchara be known within its vicinity and up to its neighboring
community, social media platform should be first utilized. The business should have its own social media
account like Facebook page and Instagram account. Through this, it will be known to the people since
most of the people love ’s to eat papaya and also desserts. Providing freebies, discounts and giving
gifts to its frequent costumers may also draw more interest to other consumers and will keep the
costumers.

VI. Sales Plan

- Golden Eagle’s authentic Atchara shall be having a physical store which shall be located at Camp 5,
Tuba, Benguet. The physical store shall also serve as its storage facility. Since the business has its own
online marketing, clients can purchase products online and can either be picked-up from the store or be
delivered to their doorsteps.

VII. Forecasts

-Upon the opening of this shop, monthly stocks with worth P 2,515-3,000 be disposed and shall be
restocked immediately. This shall encourage a continuous cycle of merchandising and to maintain its
good standing with its suppliers. This shall allow the shop to pay its stocks on account to be paid the
soonest.

VIII. Financing

-To suffice the financial needs of the business amounting P 500

> Own money

> Shared Capital from the partner/owner – P 84

- Upon the completion of this business plan, the aforementioned sources were already arranged.

IX. Budget Allocation

- To ensure the business to be well operated upon opening, the following areas of financial needs be
sufficed:

QUANTITY FINANCIAL NEEDS ROUGH AMOUNT

ESTIMATION
2pcs Garlic 12
4pcs Onion Bulb 20
1/4kl. Ginger 25
1/4kl. Carrot 30
1pack Pineapple 32
5pcs Pepper 5
1pack Raisin 62
1pack Vinegar 20
¼kl. Sugar 22
7pcs Papaya 220
10pcs Container 55
Total: P 503
X. Staffing and Hiring

- To complete the man power and or human resource needs of the business the following should be
considered:

NUMBERS OF ATTENDEES JOB ASSIGNMENT MINIMUM QUALIFICATION

REQUIRMENT
1 Cook Who has experience at working
Restaurant and qualified in
cooking
1 Cashier Who has knowledgeable in
computing /computation
2 Manager Should have at least finished a
degree in business related
program and is knowledgeable
in performing the task required
by the job
1 Deliver boy Who has experienced in driving
motorcycle and have sense in
direction
1 Packaging Should have at least experience
in packaging {secured product}

XI. Locations

Golden Eagle’s Authentic Atchara will be the first shop in Camp 4, Tuba, Benguet. It has its own physical
store hailing beside the garage. It is very visible to the public and is very accessible as it stands right
beside the National Road.

XII. Technology and Equipment

- The equipment needed for the management of the business includes:

> Motorcycle

> Kitchen utensils

> Computer

> Printer

XIII. Key Performance Indicators

- To insure that the business is growing and not the other way, the best indicator is the cash
collections and cash receivables. The on hand cash collections and receivable shouldn’t be less than
the starting cash amount and capital on the computer parts for merchandising.
B. Company Description
-Golden Eagle Authentic Atchara is a business having Papaya as the Primary ingredient. Mainly, the
business will produce a homemade papaya in jar. The business name was created with a touch of humor
“Golden” is a combination of the world. Why golden eagle because this is a location/place were our
business build.

- During brainstorming, the teasing heated up the conversation until it come up into a realization if
would it be nicer to accompany this business name. The business is ran by individuals , Mary Cris Sta.
Rosa as the manager, Ivy Longalong as the book keeper and Jholo Mapili as the Cashier. The business
will follow the special authentic recipe of Fhresius, Mayette and Crisjon. The Atchara will be packed in a
15ml container with a cost 35 pesos each.

C. Company Overview
-Atchara is the famous Filipino green Papaya pickle usually enjoyed as a condiment alongside authentic
Filipino dishes. For the business to realized the very purpose of its funding, it shall stand through the
following vision and mission:

I. Company Mission Statement

Mission: To provide ingredients that will help out product to taste the best, assure that we are serving
products with care and love, cater our consumers in all ages and in all means and to fulfil not just the
taste but also the eyes of consumer.

II. Company Philosophy and Vision Statement

Philosophy: We care about the well-being and success of every person

Vison: To serve best quality products with well-served service, serve product and a unique way and to
serve aesthetically pleasing products.

D. Products and Services

I. Company’s products and/or services

-The authentic Atchara is known best kind of dish because it is a product that will not just be delicious or
that can be side dish yet is a nutritious one. Entrepreneurs came up with an ordinary Atchara in which
the main ingredient is Papaya, but they just didn’t stay with one kind or type of Atchara. They also
included another version of Atchara that uses “ubod” or coconut husks, as another main ingredient. The
first kind of Atchara is an appetizer made from pickled green Papaya. This is probably the most famous
appetizer in the Philippines because every region seems to have its own version. While the use of ubod ,
or coconut husk, which is another main ingredient that make this business unique. The production of
the mentioned products requires high-quality ingredients, which are mostly vegetables. Vegetables are
very nutritious as they serve as organic maintenance for our bodies, which can reduce the risk of having
chronic diseases, which includes heart diseases, type 2 diabetes, stroke, and cancer. Since the target
customer is from Calaca, Batangas, customers living here who want to buy the product can
communicate with the members or founders of authentic Atchara. For buyers who live outside of the
area, the entrepreneurs creates a Facebook pages where they can send messages, questions, and
reviews about the product if they want to purchase it. We choose Authentic Atchara as a product for
our business. It is the most appropriate dish nowadays that can last long because it can fridge for as long
as 2 to 3 weeks. The vinegar as one of the main ingredient helps keep the product from spoiling. This
products hits different from the usual dish that we have seen in the corner of the market, Authentic
Atchara has more to offer than other kind of Atchara. To make our product distinct from other atchara,
we innovate on every level, from the packaging to the product itself. For the innovation of the product ,
since every single one of us has different taste preferences, we decided to develop sweeter and sourer
versions of the original product so that the costumer can meet the satisfaction of a one-of-a-kind
atchara. As for the packaging, authentic Atchara are placed inside a plastic jar for it looks neat while
other Atchara is put in plastic bags ,which can easily be broken even by a small force. Also, customers
can reuse our containers in their home.

II. Pricing

-Product pricing is dependent to the pricing of the suppliers for all merchandises. But in general, a
minimum of mark up prices of 0.001% of the original prices be maintain. For maintenance and servicing,
a fixed price as payment for the technicians labor is dependent to the complexity of the task but shall
not be less than 150 per service.

E. Marketing Plan
I. Target Customer

- The business shall be offering free taste and maintenance. Expected clients be generally mothers and
also children. Since the business offers a service need by anyone, it shall not consider age, sex and
income as basis in providing services.

As the mode of transaction, the business mainly provided service in person offered through its physical
store. But other than that, the business can provide service through online marketing as the main
purpose of its online platforms.

II. Barrier to Entry

- The business may already have a prospected funding source but the top risk or barrier to the operation
of this business the high capital requirement. Having a sample amount of payable loans needs the
business to acquire and accumulate a good amount of profit for each months.

III.SWOT Analysis

- An analysis of Atchara’s strengths, weakness, opportunities and threats conclude the following:

STRENGHTS
> Atchara’s reputation for premium
quality products and competitive pricing
> No other Atchara seller/vendor is found
in the area
> Excellent costumer service
WEAKNESSES
> Limited resources in the preliminary growth
stages
> Poor market generation
> Limited brand awareness
> Limited expertise/resources in the
 > Management’s knowledge of the confectionary industry
product and industry
> Dedication to providing an experience
when the costumer consumers the
product rather than just a consumable
service
> A creative staff and a philosophy that
will drive a philosophy of trendsetting
through market research, costumer
knowledge and listening

OPPORTUNITIES THREATS
> A product centering to women through > Lack of automated production and packaging
targeted packaging and flavors equipment
> Growing belief in the health benefits of organic > Lack of sales/making forces
products and dark chocolate
> Very few organic competitions in a growing
segment of the confectioners market

IV. Competitive Analysis

- On the time this proposal is being made Golden Eagle’s Authentic Atchara has no identified
competitor. No other available Atchara’s vendor can be found on the location. Hence, can monopolize
this kind of business in the area.

V. Positioning/Niche

- Golden Eagle’s Authentic Atchara Papaya will pursue local, regional, national ang global markets
through different distribution channel primary centering on internet sales. Golden Eagle’s Authentic
Atchara Papaya use unique product packaging and corporate dedication to creating a romantic, euphoric
product to propel sales and direct marketing into key outlets. Initial ravenous will be generated by
internet sales and local distribution.

F. Method of Marketing the Product and/ or Service

- To make Golden Eagle’s Authentic Atchara be known within its vicinity and up to its neighboring
community, social media platform should be first utilized. The business should have its own social media
account like Facebook Page and Instagram account. Through this, it will be known to the people since
most of the people love’s to eat papaya and also desserts. Providing freebies, discounts and giving gifts
to its frequent costumers may also draw more interest to other consumers and will keep the costumers.
I. Inventory

- To keep a good record and tracking of the quantities of coming IN and getting OUT of merchandises.
The POS shall help the attendants and record the supplies. This shall easily help the business know the
number and type of merchandise to be ordered from it’s supplier partners.

II. Suppliers and Vendors

Name of Supplier Type of Inventory Payment Politics Delivery Policies History/Background

EJMNHS-Gulayan Manual All orders are Free Shipping No issues
payable in 30 Fees encountered yet
days

III. Payment Terms and Credit Lines

-For the merchandise, maximum period of 30 days is given to all items on account. Non-payment within
the duration shall result to penalties and or surcharges of not more than 10% of the items in original
price.

-Payment of availed services and merchandises can be made through cash and or online or e-money.
Bank accounts and e-money wallet accounts(g-cash) should be opened to receive payments online.

G. Management and Organization

I. Resume Summaries

Name/Position Background Managements Gaps Solution for the Gaps

Mary Cris Sta. Rosa BS in business- No experience Should be well
COLINARY management fresh monitored by the
graduate consultants
Jholo Mapili BS in accountance No experience Should be well
CASHIER fresh graduate monitored be the
consultants