2nd QTR MIDTERMS, WEEK 2, OCT 18-22  Acceptability

MODULE 1 TRENDS  Cultural Basis

TRENDS
 Lifestyle
 Aspects of human life
o Politics
 Political Ideology
 Policy
 Political Stance
 Political Events
o Economics
 Online markets
 Generation of new jobs
 Economic sanctions on
nations
 Product preference
 Over-reliance to
Chinese production
o Social
 Social interaction
 activism
 Social ideologies
 Cultural integration
 IS A PATTERN
 Scarcity/absence
 Providing
 Transitory increase or decrease
Elements of Trends (Urgel, 2017)
 Number of participants
 Pattern of behavior
 Long period of time
 Cause
 Consequence
Megatrend
 Large scope and duration
 Transformative & classic
Macrotrend
 Still global but not as influential
 Specific and local
 Easily turns into a fad
CAUSES AND PARTS
 Trends evolve from fads and trends
 Megatrends are formed from
combinations of trends and dying
trends’ features
 Trends cause new trends
(interdependence)

PATTERN IDENTIFYING A TREND

 Has an appeal of newness  Intuitive; predictable outcomes
 Frequency  Not intuitive; Trend analysis scrutiny
 Popularity o Cause; chronology
 Long period of time o Stages (Lawrence Samuel)
 Changes may be small  Fringe (Fading)
 Unpopular stage
Oil prices may change but not  Innovation/creation
to the point it becomes too  Trendy (Classic)
affordable and too expensive  Prospection (looking
for those who can
FADS adapt)
 Lasts shorter than patterns  Gaining followers
 Not so popular; small appeal  Mainstream
 Shorter staying power (Fragmentation)
 Fixed duration of influence  Conservatives
 Peak popularity
Characteristics of Trends (Dela Cruz, 2017)  Social network
 Duration of Time coverage
  Death by microtrend
or fad
o Evidence-based prediction

2nd Quarter Midterms, Week 3, Oct 25-29,

Module 2, CLIMATE CHANGE