WEBINAR ORGANIZATION

WEBINAR

A webinar is an online event that is hosted by an organization/company and broadcast to a select

group of individuals through their computers via the Internet. (A webinar is sometimes also referred to as

a “webcast”, “online event” or “web seminar”.)

A webinar allows a speaker from the hosting organization/company to share PowerPoint

presentations, videos, web pages or other multimedia content with audiences that can be located

anywhere.

Webinars typically have audio and visual components. The visual component of a webinar is

shared through a web conferencing tool or Internet browser. The audio portion of a webinar is usually

broadcast through the audience’s computers (through speakers and media players) or through the

telephone.

A webinar also allows the hosting organization/company to interact with an audience. The

audience can ask the speaker or moderator (who is leading the webinar) questions in real-time through an

instant messaging tool or e-mail.

How to Organise a Webinar (And Generate Leads for Your Business)

Step 1. Decide on a webinar topic

The nature of your business will dictate the subject matter of your webinar – so if you’re a supplier of

franking machines, your topic will be related to office management, or if you sell wine box subscriptions,

your topic will be related to wine.

Step 2. Choose your webinar format

There are various format options when you organise a webinar that can be tailored according to your aims

and aspirations for the event and your confidence as a presenter.

Step 3. Create your content

Now you’ve got the subject matter and the format nailed down you need to create the webinar content.

This could be as simple as writing down a list of items you will discuss, but for a webinar to be really

successful some time should be dedicated to creating supporting visuals.

Step 4. Pick a webinar platform

There are many different webinar platforms on the market, including free options like Skype and Google+

Hangout. When choosing, factors to look at include:

Number of participants it can accommodate

The ability to change between speakers easily

Ability for participants to ask questions

Screen sharing functionality

Slide sharing functionality

Recording functionality

Cost

Step 5. Select a date and time

The optimum date and time for your webinar will depend on whether your business is B2C or B2B. If

you’re targeting other businesses, then something during the working day might be appropriate, but for

consumers, an evening or weekend will likely be best.

Step 7. Promote your webinar

Setting up a dedicated event page and processing registrations online will help you both promote and

manage your webinar. You can still enjoy all the benefits of Eventbrite for free events, including an SEO

optimised event listing to help increase your exposure.

Step 8. Run your webinar

To make sure all goes well on the day, schedule a practice session where you can familiarise yourself

with the technology and run through your talk and presentation. Do a sound test with your computer’s

microphone – it might be necessary to wear an external one so everyone can hear you clearly.

Step 9. Analyse your data

Review the list of participants (visible in the webinar software) and cross reference these against the

attendee list in your Eventbrite dashboard so you can see who actually attended. You’ll then be able to

pull each participant’s contact details and any other information you requested at registration, such as

company name.

Step 10. Follow up

Depending on the numbers that attended your webinar, try to follow up personally with each participant.

If they asked a question during the webinar, you can thank them for doing so and check they received an

adequate answer. Ask them if there’s anything else they’d like to know.
REFERENCES:

https://www.eventbrite.co.uk/blog/webinar/how-to-organise-a-webinar-ds00/