“I am more than my Color”: Understanding the Behavioral Intentions of

Teenagers in accepting one’s Skin Color

A Qualitative Research Proposal

Presented to the Psychology Faculty

In Partial Fulfillment
of the Requirements in Social Psychology
Bachelor of Science in Psychology

Aquino, Emillene A.
Atencio, Cristel B.
Bawagan, Michael Ceazar T.
Cabrera, Kenth C.
Gregana, Leo B.
Ricafort, Wend Cegy C.
Sainz, Shairrah Kate P.
Sultan, Jelica T.

September 2022
TITLE: “I AM MORE THAN MY COLOR”: UNDERSTANDING THE
BEHAVIORAL INTENTIONS OF TEENAGERS IN ACCEPTING ONE’S
SKIN COLOR

RESEARCHERS:Aquino, Emillene A., Atencio, Cristel B., Bawagan, Michael Ceazar

T., Cabrera, Kenth C., Gregana, Leo B., Ricafort, Wend Cegy C.,
Sainz, Shairrah Kate P., & Sultan, Jelica T.

Research Objective

This research study aims to identify and understand the effect of behavioral

intentions specifically among teenagers in accepting their own skin color. Also, this

study seeks to assess the effect of teenager’s perspective towards skin color to their

behavioral intentions. Lastly, this research aims to give insights to the future

generations about the effects of colorism on the acceptance of one’s skin color.

Research Question

This research study seeks to answer the following questions:

1. What are the behavioral intentions of teenagers toward their skin color?

2. How teenager’s perspective on skin color affects their behavioral intentions?

 Interview Guide Question for In-Depth
Face-to-Face Interview

Research Questions Identifying Questions Probing Questions

1. What are the behavioral 1.1 What are the bases of
intentions of teenagers
toward their skin color?
1.1 What are your
teenager’s behavioral motivational sources in
intentions toward accepting your skin
accepting their skin color?
color?
1.2 How did those
motivational factors
affect your behavior in
accepting your skin
color?

1.3 How do you describe

2. How teenager’s 2.1 How do teenagers
perspective on skin color
affects their behavioral
intentions?
your behavior based on
your motivations in
accepting your skin
color?
2.1What are your
define and understand perspectives toward
their behavior based skin color?
on skin color?
2.2 How does skin color
affect your behavioral
intentions in accepting
yourself?

2.3 How does skin color

define you as a human
teenager?