JGrades 11 / 12 School San Mateo Senior High School Grade Level 11ABM A& B

DAILY
LESSON
Teacher John Paul Caezar DR. Parungao Learning Area Principles of Marketing
PLAN Teaching Dates and Time Feb 20-24, 2023 Quarter 3rd

Day 1 Day 2 Day3 Day 4

I. OBJECTIVES

A. Content Standards The learners demonstrate an understanding of… the marketing principles, goals, and traditional and contemporary approaches to marketing .

B. Performance
Standards The learners shall be able to… plot marketing goals and approaches for product or service

C. Learning
Competencies/
Objectives
1. discuss the goals of marketing
Write the LC code for
each
1. Define Marketing
D. Specific Objectives 2. Know the principles, goals and processes
3. Identify the approaches to Marketing

II. CONTENT Principles of Marketing

III. LEARNING RESOURCES

A. References
1. Teacher’s Guide K-12 MELCS with CG Codes
pages
2. Learner’s Materials
pages
Principles of MarketingModule 1
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning
Resources

IV. PROCEDURES

A. Reviewing previous Daily Routine Daily Routine Daily Routine Daily Routine
lesson or presenting 1. Opening Prayer 1. Opening Prayer 1. Opening Prayer
the new lesson 2. Checking of Attendance 1. Opening Prayer 2. Checking of Attendance 2. Checking of Attendance
3. Administer Diagnostic Test 2. Checking of Attendance
4. Checking of Diagnostic test
5. Correct Response
Teaching Strategy: Experiential, Direct
Instruction, Interactive
Philosophy: Essentialism, Constructivism,
Behaviorism
Philosophy: Essentialism, Perennialism,
Progressivism, Constructivism, Behaviorism
Integration: English, ICT
Learning Materials: Slides presentation

Recall:
Learning Task 1: Fact or Bluff (Modified
True or False -DIRECT INSTRUCTION)

Directions: Read each statement

carefully. Write TRUE If the statement is
correct and FALSE if the statement does
not fit the description.
1. Marketing is an organizational
function.
2. Marketing is a set of processes.
3. Marketing is not delivering of value
to customers.
4. The building of customer relationship
is irrelevant in marketing.
5. Marketing is the key for successes of
any organization whether it is a profit or
non-profit organization.

Guide Question: (Recitation-

INTERACTIVE)

1. How did you came up with your answers?

2. What is an entrepreneur?
3. Why is that an entrepreneur is said to be a
risk taker?

MOTIVATION
Learning Task 2: Let Me Know!
(Sharing - Interactive)

Directions: Give at least five (5) names of

entrepreneurs that you know, may it be from
 your locality or within the Philippines.

Guide Question: (Sharing - INTERACTIVE)

1. What characteristics can you observe

or see that are common among the
entrepreneurs that you have mentioned?
2. Who among the entrepreneurs that
you mentioned do you admire the most
and why?
3. In your own opinion, what do you
need to possess to become a successful
entrepreneur?
B. Establishing a
purpose for the lesson Discuss the relevance of the course.
1. Presenting
examples/instances of
1. Discussing the relevance of the subject in
the new lesson accountancy, business and management
strand.
2. Discussing new Teaching Strategy: Direct Instruction,
concepts and Interactive
practicing new skills Philosophy: Essentialism, Progressivism,
#1 Constructivism,
Integration: ICT
Learning Materials: Slides presentation, v

Learning Task 3: What we need to

Know (Discussion- DIRECT
INSTRUCTION)

Directions: Answer the following guide

questions.

Guide Question: (Discussion-

INTERACTIVE)
1. What is an entrepreneur?
2. How can you define
entrepreneurship?
3. Discussing new Learning Task 4: What is It
concepts and (Discussion- DIRECT INSTRUCTION)
practicing new skills
#2
Directions: Think of the competencies of
that should be possessed by an
entrepreneur?

Guide Question: (Discussion-

INTERACTIVE)
 1. What characteristics can you observe or
see that are common among the
entrepreneurs that you mentioned a while
ago?
2. Who among the entrepreneurs that you
mentioned do you admire the most
and why?
3. In your own opinion, what do you need to
possess to become a successful
entrepreneur?
4. Developing mastery Teaching Strategy: Direct Instruction,
(leads to Formative Interactive
Assessment 3) Philosophy: Essentialism, Progressivism,
Constructivism,
Integration: ICT
Learning Materials: Slides presentation,
pictures

Learning Task 5: Let’s Go! (Lecture-

DIRECT INSTRUCTION)

Directions: Think how relevance is

entrepreneurship to an organization.

Guide Question: (Discussion-

INTERACTIVE)

1. WHAT IS MARKETING??

2. WHAT ARE THE GOALS OF

MARKETING??

3 WHAT ARE THE TWO APPROACHES OF

MARKETING?DISCUSS EACH?

4. Why does is says that entrepreneurship is

a means of economic development?
5. Finding practical Teaching Strategy: Direct Instruction,
applications of Interactive
concepts and skills in Philosophy: Essentialism, Progressivism,
daily living Constructivism,
Integration: English
Learning Materials: Slides presentation, v

Learning Task 6: Self- Assessment

(Discussion- DIRECT INSTRUCTION)
 Directions: Answer the following guide
questions.

1. ?
6. Making 1. Teaching Strategy: Indirect, Direct
generalizations and Instruction, Interactive
abstractions about the Philosophy: Essentialism,
lesson Progressivism, Constructivism
Integration: English, Communication
Learning Materials: Slides
presentation

Learning Task 7: Interview the

Known (Reflective- DIRECT
INSTRUCTION)
Directions: Choose three successful
entrepreneurs in your community or
nearby places and conduct an
interview using the guide questions
below.

INTERVIEW QUESTION:

1. What motivated you to become an

entrepreneur?
2. What do you think are your
characteristics and competencies that
made you
a successful marketers?
3. What do you think of being
employed? Why you did not choose
that path?

Essential Question: (Discussion-

INTERACTIVE)
1. What motivated them to
become an entrepreneur?
2. What do you think are your
characteristics and
competencies that made you
them a successful
entrepreneur?
3. What do they think of being
 employed?
Why you did they not choose that
path?
1. Evaluating learning SITUATIONAL ANALYSIS:
___________________________
WHAT ELSE I CAN DO WHAT DO
YOU THINK ARE THE MARKETING
APPROACHES USED BY THE FAST
FOOD CHAINS IN ORDER TO SELL
THEIR PRODUCTS? GIVE THE
CONCRETE SCENARIOS
2. Additional activities for
application or
remediation

V. REMARKS

VI. REFLECTION

A. No. of learners who

earned 80% in the
evaluation
B. No. of learners who
require additional
activities for
remediation
C. Did the remedial
lessons work? No. of
learners who have
caught up with the
lesson
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked
well? Why did these
work?
F. What difficulties
did I encounter
which my principal
or supervisor can
help me solve?
G. What innovation
or localized
 materials did I
use/discover
which I wish to
share with other
teachers?

Prepared by:

John Paul Caezar DR. Parungao

Subject Teacher

Checked by:

Maria Cecilia SJ. Salvosa

SGH

Noted by:

Estelita M. Mape
Principal II