Statement of Purpose – MBA

Studying for an MBA requires a certain determination and strength of character. In

recent years, the business world has become rapidly integrated across once
restricting borders, and anyone with high goals in the business world must have an
international perspective and be aware of the realities of different international
arenas. I am unique, and uniquely fortunate, to have a diverse background both
academically and professionally which has exposed me to different continents,
peoples, cultures, and languages. As a native of Asia, I am familiar with the
increasingly important markets of this region, and as such I am thoroughly prepared
for the demands and challenges presented by undertaking study in the MBA program
at your institution.

From a young age, I set goals beyond those of my peers. I decided to pursue a
Bachelor’s degree in International Hotel Management, but in recognition of the
limitation of programs in this field in my native country, I decided to pursue my
undergraduate degree in Europe. The international hotel management course I joined
was run by Goodwell University in the UK, and due to the experience of the
instructors and the overall sophistication of the program, I received an incredibly
valuable learning experience, beyond that which I could have received elsewhere.
My undergraduate coursework at Goodwell University focused on management
marketing, accounting, and various aspects of tourism. I received broad business-
based education while immersing myself in European culture and language on a
daily basis. As a result, I am confident in my ability to adapt to your environment
and join your MBA program.

After graduation from XXX University, I returned to my native country, but the
limitations of the rapidly growing domestic hotel industry quickly became apparent
to me. I therefore sought employment in a different field in which I could better
utilize my skills. I began working in the Marketing Department of Makebest Textile
Company, where I learned how to control costs, devise marketing strategies, and
develop lasting relationships with customers. I am currently working as the Assistant
Sales Manager in this company, responsible for the development of overseas
customers and analyses of sales goals.

After more than three years in this company, I am confident working in a fast-paced
international business environment. However, during these years I have encountered
numerous obstacles and unforeseen challenges. Therefore, after careful
consideration, I decided that further study in an MBA program would be not only
useful, but perhaps essential in developing my career potential and providing me
with greater opportunities for future success.

My career path has led me from the rapidly developing markets of my native country
in Asia to the rolling hills of England and back again. Now, I feel that the next logical
destination on my path is your MBA program. The curriculum of your MBA
program is similar to that which I studied previously, yet it is much more challenging
and will allow me to develop my abilities further. I already have a strong background
in various aspects of business, from marketing and management to accounting and
sales. Because of this, I feel I am uniquely qualified to attend your MBA program.

After completion of my studies, I plan to return to Makebest Textile Company and

apply what I learn in your program to the benefit of the company. Within five years
after graduating, I expect to have developed a successful career that I can be proud
of. I believe that my past shows a steady yet rapid progression through the business
world, and I am eager to continue that progression by enrolling in your MBA
program. Thank you for your time and consideration.