Statement of Purpose

Business Management and Human Resources BSc

My name is Kamaljeet Singh , and I am from Punjab, India. I completed my grade 12 at

PSEB Mohali in 2021 and afterwards I have attained Certificate in Computer application at
2022 and now wish to further my education at Keele University for BSc Business
Management and HRM. I've always wanted to study for a Bachelors degree in the United
Kingdom. This decision was made for a variety of reasons.

The UK has an excellent educational infrastructure, distinguished teaching

methodology, a rich heritage, and a diverse culture, making it an ideal place to study.
Its higher education and qualifications are highly regarded and recognised around the
world.

In comparison to the United States and Canada, UK universities offer scholarships to

international students, so considering the fee structure and quality of education, the United
Kingdom has always been my first choice.

I had to conduct extensive research because I needed to select a university that met my
requirements, and the most important factor for any international student is the university
fees. After doing my research, Keele University was one of the universities that stood out
to me the most. There were many reasons for my choice, but one of them was their fees,
which is affordable for an international student like me who will be self-funding my
degree.

We all know that a degree from the United Kingdom is well recognised internationally,
so once I finish my degree, I intend to return to my home country.

Keele University is one of the UK's leading Universities dedicated to business and the
professions, as well as a well-respected and renowned University College in the UK and
India. I prefer this university because it collaborates with many professional firms and
companies, allowing them to understand what Skills and Knowledge student’s value. The
university offers a wide range of innovative and specialized courses. My chosen course's
lecturers will have good contacts to help us with placements and future career opportunities.

I've heard that Keele University makes a concerted effort to ensure that their students enjoy
their programme while also gaining the professional skills and knowledge that employers
seek. Anyone, regardless of nationality, age, background, or education, is welcome at
Coventry University. It is a great opportunity to meet and make friends with a diverse group
of new people.
I decided to pursue my studies in International Business Management and HRM BSc, as
the course offers a wide range of Job opportunities in the Market. This course offered at
Keele University attracts me the most because of the modules covered under this
programme such as Advanced Business English Communications, Academic English for
Business Students many more.

These modules will provide a critical, in-depth understanding of consumer-led, long-term

marketing practices, investigate the development and introduction of new brands to the
market, taking into account brand identity, positioning, and image, as well as strategies in
cross-cultural international contexts and branding sustainability. In today’s time,
International brands must evolve to meet the needs of their modern digital-savvy customers.
Through these modules, I will be in the position to understand the fundamentals of Digital
and social Media marketing, Marketing Communication theory and practices alongside
considering the challenges the organization has to face contemporary global B2B and B2C
marketplace and investigate international strategic options for the overall growth of the
Business.

Upon the successful completion of this course, I would be in the position to acquire a wide
range of job opportunities in the Field.

I want to see myself in top managerial positions in one of my home country's multinational
corporations; upon successful completion of the course from Anmol Birdi, I will be in a
better position to seize a wide range of job opportunities in the global market as well.
Furthermore, UK degree holders are prioritized by Multinational Companies back home over
local graduates such as Amazon Development Center India Pvt. Ltd, Sony India Pvt. Ltd,
Coca-Cola India Pvt. Ltd, so if I worked for this company as a Marketing manager, my
monthly salary would range between INR 100,000 and INR2,50,000. As a Marketing
Manager, I would be responsible for managing the promotions and positioning of a brand or
the product and services company sells, by ensuring the company is communicating the
right messages to attract the potential customer alongside retaining the existing ones by
establishing effective marketing policies to ensure the overall growth of the business.

I hope Keele University will give me a chance to be a part of such a prestigious institute,
so I could make my dream come true.

Regards

Kamaljeet Singh