URDANETA CITY College of Hospitality

And Tourism Management

UNIVERSITY
Owned and operated by the City Government of Urdaneta

COURSE CODE: TOURISM PLANNING AND DEVELOPMENT

Course Title: Tourism Planning and Development Course 3 units

Credit:
Course Code: Prerequisite: None

Type of Course: Hybrid Fully Online _______ Fully In - Person

/

Vision Vision

A leading university that transforms citizens into morally upright and globally
competitive professionals through quality education for all
A College that uplifts academic excellence in the fields of hospitality,
tourism and entrepreneurial industries

Mission

To provide exemplary outcomes-based instructions, socially relevant researches,

inclusive extension services, and partnerships or linkages.
Mission

To produce highly qualified and globally competitive bright hoteliers,

Goals tourism practitioners and entrepreneurs who can contribute to the
promotion of professionalism in the hospitality, tourism and
1. Instill formation of knowledge, abilities, skills, and attitudes necessary to entrepreneurial industries.
make an individual a responsible member of the society, enhance the
development of instruction to produce high-level professionals, and
harness the productive capacity of the country’s human resource base
toward international competitiveness. Goals

2. Mold individuals who will conduct scientific, innovative, and advanced

researches in the quest for new knowledge, provide leadership in various
fields toward dynamic and self-sustaining economy, and enrich historical 1. Offer responsive curriculum that will prepare students to
and cultural heritage. be at their best in performing the various tasks and skills

(075) 600 - 1507

San Vicente West, Urdaneta City, Pangasinan
Your bright future starts here ucu.edu.ph | univpresidentofficial@gmail.com
 URDANETA CITY
UNIVERSITY
Owned and operated by the City Government of Urdaneta
3. Undertake participatory and inclusive extension services which are relevant
and responsive, accessible and equitable, through efficient and effective
community development programs, and broaden symbiotic partnerships
and linkages to establish intergenerational responsibility for the common
good.
Objectives
1. To provide professional, technical, and advanced instruction in the arts,
sciences, humanities, and technology;
2. To conduct systematic investigations geared toward the establishment and
discovery of novel facts, solve new or existing problems, provide new ideas
or develop new theories, satisfy curiosity, and mastery of nature around
us;
3. To establish sustainable livelihood projects that will uplift the quality of life
of the members of the community, and to expand transnational
collaborations that will have socio-economic benefits to the present and
future generations.
Your bright future starts here
College of Hospitality
And Tourism Management
expected of them in the hospitality, tourism and
entrepreneurial sectors.
2. To train students with necessary knowledge and skills with
the use of technology and other instructional materials
that stimulates industry standards.
Objectives
1. To provide students an excellent, equitable and relevant
educational opportunities in the arts, sciences and
technology through quality instructions, responsive
researches and development activities and enhancement
of their entrepreneurial skills.
2. To produce professionals and skilled individuals for global
competitiveness through intensive immersion in local and
international linkages.
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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

Institutional Outcomes: The UCU Core Values

Integrity
True UCUians imbued with the spirit of nobility live their lives
guided by the ideals of honesty and authenticity. Their words and actions
consistently reveal their commitment to decency and honor. They pursue
the path of truth even if this were the less popular choice.
Competence
Passion for excellence drives noble persons to shine in their chosen
craft. They do not settle for mediocrity, and capacitate themselves with
the requisite know-how and skills to establish their expertise and
credibility in their discipline. They continue the pioneering character of
Dr. Pedro Orata by spearheading innovations while building on
traditions of excellence.

Teamwork
The spirit of nobility moves UCUians to cooperate with other members
of the university in realizing a common goal. With humility, they accept
that each member of the UCU community brings his or her own
capabilities to actualize the university’s vision. Noble UCUians seek and
pursue to achieve unity in any area or situation, understanding that the
best outcomes almost always happen in the spirit of cooperation.
Transcendence
Noble UCUians are selfless stewards of goodness and compassion
to their fellow human beings, to the school, to the community, and to
those in need—prioritizing the cause of others before theirs, willing to
accept, do, and get the job done without expecting recompense. Going
beyond self-actualization, they aim to reach their full potential to best
serve noble causes beyond the self.

Program Outcomes

The BSHM graduates have the ability to:

 Utmost Diligence Creativity/ Out of the box thinking
 Willingness to work with minimum supervision/ Independent Worker Innovative
 Willingness to listen, learn and train Team player
 Adaptability Confident
 Professionalism/ Grooming Detail oriented
 Work under pressure Strong drive to complete assigned tasks (Deliver Results)
 Excellence orientation/ Drive for Quality Work with integrity and honesty
 Empathy Take personal responsibility
 Willingness to do what the job requires including travelling Treat others with respect
 Netiquette Integrity (do not fudge findings/ results)
 Take initiative High level of persistence

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

Course Information

Course Title: Tourism Planning and Development Course 3 units

Credit:
Course Code: Prerequisite:

Course Description Instructor’s Information

This course provides an overview of basic concepts, theoretical approaches, Jerom Ruslan Laniohan
indicators for monitoring tourism impacts, and practical advice for tourism planning Instructor
and product development. Tourism planning analytical tools and product
development strategies are emphasized. Information on tourism-related laws,
various forms of tourism, accessible tourism principles, and stakeholder
Consultation schedule
participation in tourism planning are also extensively discussed. Examples and case 3:00-4:00 MW
studies are focused on the Philippine setting. The subject may include a field trip
component. At the end of the course, students must be able to formulate a tourism
development plan and defend it before a panel.

Course Learning Outcomes

At the end of the course, the pre-service business administrators are expected to:

1. To utilize analytical tools to identify and evaluate factors and trends that affect tourism planning outcomes
2. To formulate tourism planning objectives based on critical situation analysis
3. To design strategies and action plans for sustainable tourism products and destinations
4. To defend or argue in a logical manner.
5. To respect the rights of local communities, indigenous people, persons with disability, and other minority groups, and promoter
their welfare when planning for tourism development
6. To value nature and culture when planning for tourism development
7. To instill love of country and its tourism assets
8. To instill cooperative work attitude
9. To develop confidence and creativity through oral reports and class recitations

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

10.To be receptive to constructive criticisms.

11.To conduct in field research work;
12.To draw diagrams or make basic scale models of tourism plans;
13. To make oral presentation.

COURSE OUTCOMES LESSON COURSE TOPICS TIME TEACHING LEARNING ASSESSMENT

ALLOTMENT ACTIVITIES

● At the end of this PRELIM

chapter, students Chapter 1: Basic Concepts
be able to: in Tourism Planning and 2 Weeks ● Sharing of  Quiz/answer key
Development (6 Hours) expectations from the
a. Tourism policy, teacher and students  Graded Recitation
tourism planning 1. Tourism policy,
and development tourism planning and
b. Tourism planning development ● Lecture/ Discussion
dimensions
2. Tourism planning ● Assignment
c. Tourism 1 dimensions
characteristics
and their planning 3. Tourism
implications characteristics and their
d. Benefits of planning implications
tourism planning
e. Factors to 4. Benefits of tourism
consider for planning
effective tourism 5. Factors to consider for
planning and effective tourism
development planning and
development

● At the end of this Chapter 2: The Tourism

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

chapter, students Planning Process

be able to:
1. Planning models  Interactive ● Presentation
a. Recognize 2. Ecotourism 2 Weeks Lecture with
different models 2 planning (6Hours) PowerPoint ● Reporting,etc.
of planning; 3. Tools and data
b. Identify the requirements for
special features tourism planning  Cooperative
of ecotourism 4. Evaluation tools group
planning process; for tourism assignment:
c. Recall different attractions, sites, Groups choose
tools and data 5. Target setting a place and
needed for methods recommend
tourism 6. Tourism tourism
planning; development products and
d. Evaluate tourism planning digest products based
attractions and 7. Components of on the place’s
sites according to Tourism Master resources.
established Plan
criteria;
e. Make room
supply
projections; and
f. Enumerate the
components of a
tourism
development
planning digest.
g. Identify the
components of a
tourism master
plan

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

● At the end of this Chapter 3: Approaches to

chapter, students Tourism Planning and 1 Week  Quiz/Answer key
be able to: Development (3Hours)  Interactive
3 Lecture with  Graded Recitation
a. Explain 1. Tourism platforms PowerPoint
the different 2. Tourism  Round
tourism development discussion  Rubric
platforms; theories (students take
b. Relate the 3. Principles and turns
different theories strategies of discussing an
of tourism sustainable emerging
development; tourism theory in
c. Identify development tourism
the key principles 4. Approaches to development)
and strategies of tourism planning
sustainable and development  Reading
tourism assignment
development; and
d. Compare
the different
approaches to
tourism planning.
PRELIM EXAM
● At the end of this MIDTERM
chapter, students Chapter 4: Laws Relevant
be able to: to Tourism Planning

a. Know by heart 1. RA 9593: Tourism

the specific Act of 2009
number and title 2. PD 1151:
of laws that are Philippine
4
relevant to Environmental
tourism; Policy 2 Weeks  Interactive  Quiz/ Answer key
b. Explain the 3. PD 1586: (6 hours) Lecture with
implications of Establishing an
PowerPoint  Graded Recitation
such laws to Environmental
Reading Teacher and class

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

tourism Impact Statement assignment critique

businesses. System  Role playing
4. RA 9729: Climate (students play  (Rubric)
Change Act of the role of
2009 legislator and
5. RA 7611: Strategic propose a law
Environmental that can help
Plan for Palawan develop
Act Other Philippine
Environmental tourism)
Laws  Research: Skit
6. RA 7610: The
Magna Carta of
Women
7. RA 8371: The
Indigenous
Peoples’ Rights Act
of 1997
8. RA: Magna Carta
for Disabled
Persons

● At the end of this Chapter 5: Tourism

chapter, students Product Development  Interactive
be able to: Lecture with
1. The tourism PowerPoint Case analysis: product-market
a. Explain product 1 Week  Case study: matching/Teacher and class
the concept of 5 2. Prerequisites to (3Hours) critique (Rubric)
product
tourism product tourism product market
and identify its development matching
components; 3. The tourism exercise
b. Distinguis product
h the prerequisites development
to tourism product process
development; 4. Principles of

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

c. Describe tourism product

each step in the development
tourism product 5. Product-market
development matching process
process; 6. Components of
d. State the tourism product
principles of development plan
tourism product 7. Development
development; strategies for
e. Explain different types of
the product-market destinations
matching process in 8. Product
detail; diversification
f. Enumerate strategy
tourism product considerations
development 9. Examples of
strategies that are product
appropriate for development
different type of practices
destinations;
g. Cite
examples of tourism
product
diversification
strategies;
h. Suggest
ways of enhancing
the tourism
experience;
i. Provide
concrete examples
of tourism product
concepts and
practices.
● At the end of this
chapter, students Chapter 6: Forms of

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

be able to: Tourism

a. Determine 6 1. Family tourism ● Interactive Lecture  Short report on

potential 2. Gap tourism 1 Week emerging forms of
(3 hours) with PowerPoint
forms of 3. Honeymoon tourism
● Assign research
tourism that 4. Senior travel
may be 5. Solo female travel topic on emerging
developed in 6. Adventure travel forms of tourism:
certain places; 7. Dark tourism Individual
b. Distinguish 8. Doom tourism Research work
the kinds of 9. Medical and
activities that wellness tourism
can be offered 10. Cultural tourism
in a specific 11. Religious tourism
form of 12. Festival tourism
tourism; and 13. Heritage tourism
c. Identify 14. Cruise
various 15. Nature-based
markets that tourism
.
may be 16. Wildlife tourism
attracted to 17. Ecotourism
each type of 18. Rural tourism
tourism. 19. Urban tourism
20. Poorism/Slum
Tourism/Ghetto
tourism
21. Sport tourism
22. Gateway tourism

● At the end of this

chapter, students Chapter 7: Tourism
be able to: Impact Mitigation and 2 Weeks ● Lecture/Discussion
Adaptation (6Hours)  Graded Recitation
a. Provide 7
1. The negative

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

examples of how impacts of tourism ● Group case study  Group case

tourism affects our 2. Tourism impact analysis/Teacher and
world; mitigation class critique (Rubric)
b. Identify measures
various tourism 3. Climate change
impact mitigation and tourism
measures; 4. Climate change
c. Cite ways adaptation
on how tourists may measures
modify their 5. Climate change
behavior to mitigation
minimize their measures
carbon footprint;
d. Explain
the effects of climate
change on tourism
and how tourism
contributes to
climate change; and
e. Enumerate
mitigation and
adaptation
measures by the
tourism sectors and
destinations

● At the end of this

chapter, students Chapter 8: Tourism
be able to: Impact Monitoring 1 Week ● Lecture/Discussion
(3 hours)  Quiz/Answer key
a. Explain the 1. Understanding
functions of 8 indicators as ● Sharing Ideas of  Group case
indicators as a planning tool Students
analysis/Teacher and
tourism 2. Benefits of class critique (Rubric)

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

planning tool; indicators

b. Determine the 3. Types of
benefits of indicators
indicators; 4. Criteria for
c. Differentiate choosing
types of indicators
indicators by 5. Sustainable
levels of tourism
planning, development
types of indicators
measurements 6. Indicators by type
, different of destination
forms of
tourism, and
types of
impacts;
d. Identify
criteria for
choosing
indicators;
e. Name different
indicators for
sustainable
tourism
development;
f. Specify
indicators by
type of
destination

MIDTERM EXAM
● At the end of this FINALS
chapter, students Chapter 9: Accessible
be able to: Tourism

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

2 Weeks  Interactive  Group oral

a. Define who are 9 1. Persons with (6 hours) Lecture with report/reaction paper
considered disability PowerPoint on sites visited
persons with 2. Universal design  Teacher and class
disability; 3. The concept of critique (Rubric)
b. Explain the accessibility  Film showing
concept of 4. Principles of
Universal Design accessible tourism  Assign field visit
c. Explain the 5. Minimum to
concept of requirement for establishment
accessibility; accessibility to evaluate
d. Discuss the 6. Universal design friendliness to
principles of in built
PWDs
accessible environments
tourism; 7. Maximizing the
e. Cite the minimum sensory experience
requirements for
accessibility;
f. Provide concrete
examples of
Universal Design
applications in
tourism
g. Cite measures to
maximize the
sensory
experiences of
PWDs.

● At the end of this

chapter, students Chapter 10: Participatory
be able to: Tourism Planning  Interactive  Skit/Teacher and class
10 2 weeks Lecture with critique (Rubric)
a. Define the 1. Stakeholders (6 hours) PowerPoint

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

concept of 2. The Interests of

stakeholder, and Stakeholders
 Group role play
identify tourism 3. Roles of
on stakeholder
stakeholders; stakeholders
participation
b. Identify the 4. The rationale for
and analysis
interests of stakeholder
tourism participation
stakeholders; 5. Stakeholder
c. Cite roles played analysis
by tourism 6. Organizing the
stakeholders; stakeholders
d. Discuss the 7. Levels of
rationale for participation
stakeholder 8. Participation
participation; strategies for
e. Analyze different situations
stakeholders in 9. Limits of
terms of relative community
influence and participation
appropriate
response;
f. Determine the
process of
organizing
stakeholders;
g. Identify the
different levels of
participation;
h. Recommend
participation
strategies for
different
situations
i. Understand the
limitations of
stakeholder

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

participation.
Preparation of a Preparation of a tourism Guided research break Tourism product
tourism plan plan Brainstorming/data development plan Peer
gathering grading
Confidently present a Submission of Written Group report Defense Panelists’ critique Peer
Tourism Development Report and Oral Defense evaluation Defense
Plan panel grading sheet
FINAL EXAM

Grading Final Grade is computed as follows:

system FG = (PG + MG + TFG)/3

where:
 FG refers to the Final Grade
 PG refers to the Prelim Grade
 MG refers to the Midterm Grade
 TFG refers to the Tentative Final Grade
The Prelim Grade is computed as (1st CS) + (Prelim Exam)
The Midterm Grade is computed as (2nd CS) + (Midterm Exam)
The Tentative Grade is computed as (3rd CS) + (Final Exam)

 CS refers to Class Standing which is 60% composed of Quizzes (20%)+ Recitation (20%) + Term Paper (20%)
 Recitation includes participation in discussion prompts for online classes and discussion activities for offline classes.
 Major Exams = 40%
Course policies ACADEMIC HONESTY
and standards
All students are expected to be academically honest. Cheating, lying, and other forms of unethical behavior will not be tolerated. Any
student found guilty of cheating in examinations or plagiarism in submitted course requirements will receive an F or failure in the course
requirement or in the course. Cheating refers to securing help in a test; copying test, assignments, reports or term papers; collaborating
with other students during an examination or in preparing academic work that has not been designated as collaborative activity; signing
another student’s name on an attendance sheet; or otherwise practicing scholastic dishonesty.

POLICY ON ATTENDANCE

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 URDANETA CITY College of Hospitality

UNIVERSITY And Tourism Management

Owned and operated by the City Government of Urdaneta

1. In view of the challenges brought about by the COVID-19 pandemic on the educational landscape, the university is modifying its
policy on attendance for this semester.
2. Every student is required to attend his classes for every week of the course.
3. For online-based mode of learning, the student attendance shall be monitored based on learner’s participation in an interactive
online study group or discussion prompt, student’s submission of outputs (assignments, activities, exams and quizzes), or a
documentation showing that the student-initiated contact with a faculty member to ask a question about an academic subject
related to the course.
4. For correspondence-based mode of learning, the student attendance shall be monitored based on learner’s accomplishment of
outputs (assignments, activities, exams and quizzes), or a documentation showing that the student-initiated contact with a faculty
member to ask a question about an academic subject related to the course.

References Cruz, R. (2014). Tourism Planning and Development. Quezon City: Rex Book Store, Inc.

Prepared: Checked and Reviewed: Noted: Approved:

Jerom Ruslan Laniohan

Instructor Marcelo P. Villaluna Jr., DBA Mary Rose A. Uy, MBA JOSEPHINE S. LAMBINICIO, Ed.D.
Program Head, College of Hospitality Dean, College of Hospitality and Tourism OIC, VP for Academic Affairs
Management Management

Date Revised: March 13, 2023

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